This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
eBook - ePub
Marketing for Tourism, Hospitality & Events
A Global & Digital Approach
- 416 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- About the Authors
- Online Resources
- Preface
- 1 Today’s Marketing Environment
- 2 Understanding Today’s Consumer
- 3 Digital Marketing
- 4 The Marketing Plan
- 5 The Tourism and Hospitality Product
- 6 Pricing
- 7 Distribution
- 8 The Role of Advertising and Sales Promotions
- 9 Public Relations and Personal Selling
- 10 The Role of Customer Service in Marketing
- 11 Marketing Research
- 12 Tourism Marketing Ethics
- Index
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Yes, you can access Marketing for Tourism, Hospitality & Events by Simon Hudson,Louise Hudson in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.