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Showing 1 - 60 out of 860 books
Consumer Economics
Elizabeth B. Goldsmith
2021
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Consumer Economics
Elizabeth B. Goldsmith
2021
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
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Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
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Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
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Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
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Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
Influence
Robert B. Cialdini, PhD
2009
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Influence
Robert B. Cialdini, PhD
2009
Brand Management
Michael Beverland
2021
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Brand Management
Michael Beverland
2021
The Attention Merchants
Tim Wu
2017
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The Attention Merchants
Tim Wu
2017
This Is Strategy
Seth Godin
2024
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This Is Strategy
Seth Godin
2024
Pre-Suasion
Robert Cialdini
2016
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Pre-Suasion
Robert Cialdini
2016
Day Trading Attention
Gary Vaynerchuk
2024
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Day Trading Attention
Gary Vaynerchuk
2024
Why We Buy
Paco Underhill
2000
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Why We Buy
Paco Underhill
2000
Scientific Advertising
Claude C. Hopkins
2019
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Scientific Advertising
Claude C. Hopkins
2019
Predictive Analytics
Eric Siegel
2016
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Predictive Analytics
Eric Siegel
2016
Alchemy
Rory Sutherland
2019
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Alchemy
Rory Sutherland
2019
The Psychology of Influence
Joop van der Pligt, Michael Vliek, Joop Pligt
2016
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The Psychology of Influence
Joop van der Pligt, Michael Vliek, Joop Pligt
2016
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
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Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
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Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing Analytics
Mike Grigsby
2022
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Marketing Analytics
Mike Grigsby
2022
Brand Storytelling
Miri Rodriguez
2023
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Brand Storytelling
Miri Rodriguez
2023
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
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Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Star Brands
Carolina Rogoll
2015
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Star Brands
Carolina Rogoll
2015
Ice to the Eskimos
Jon Spoelstra
2009
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Ice to the Eskimos
Jon Spoelstra
2009
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
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The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
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Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Questions that Sell
Paul Cherry
2017
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Questions that Sell
Paul Cherry
2017
Managing Brand Equity
David A. Aaker
2009
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Managing Brand Equity
David A. Aaker
2009
The Psychology of Selling
Brian Tracy
2006
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The Psychology of Selling
Brian Tracy
2006
Advertising and the Mind of the Consumer
Max Sutherland
2020
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Advertising and the Mind of the Consumer
Max Sutherland
2020
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
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B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Debt's Grip
Pamela Foohey
2025
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Debt's Grip
Pamela Foohey
2025
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
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Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Data-Driven Personalization
Zontee Hou
2024
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Data-Driven Personalization
Zontee Hou
2024
Emotional Branding
Marc Gobe
2010
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Emotional Branding
Marc Gobe
2010
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
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Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Hispanic Market Power
Isaac Mizrahi
2023
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Hispanic Market Power
Isaac Mizrahi
2023
Heart and Sell
Shari Levitin
2017
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Heart and Sell
Shari Levitin
2017
Attitudes and Opinions
Stuart Oskamp, P. Wesley Schultz
2005
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Attitudes and Opinions
Stuart Oskamp, P. Wesley Schultz
2005
Arriving Today
Christopher Mims
2021
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Arriving Today
Christopher Mims
2021
Decoded
Phil Barden
2022
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Decoded
Phil Barden
2022
The Business of Aspiration
Ana Andjelic
2020
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The Business of Aspiration
Ana Andjelic
2020
The New Marketing
Cheryl Burgess, Mark Burgess
2020
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The New Marketing
Cheryl Burgess, Mark Burgess
2020
Customer Experience 3.0
John Goodman
2014
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Customer Experience 3.0
John Goodman
2014
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
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Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Next Generation Retail
Deborah Weinswig, Renee Hartmann
2023
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Next Generation Retail
Deborah Weinswig, Renee Hartmann
2023
R.E.D. Marketing
Greg Creed, Ken Muench
2021
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R.E.D. Marketing
Greg Creed, Ken Muench
2021
Qualitative Marketing Research
Dominika Maison
2018
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Qualitative Marketing Research
Dominika Maison
2018
7 Secrets of Persuasion
James C. Crimmins
2016
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7 Secrets of Persuasion
James C. Crimmins
2016
The Consumer Society Reader
2011
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The Consumer Society Reader
2011
Marketing Ethics and Consumer Society
2025
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Marketing Ethics and Consumer Society
2025
Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
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Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
Quantum Marketing
Raja Rajamannar
2021
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Quantum Marketing
Raja Rajamannar
2021
Grand Designs
Aneta Podkalicka, Esther Milne, Jenny Kennedy
2018
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Grand Designs
Aneta Podkalicka, Esther Milne, Jenny Kennedy
2018
Consumer Behavior and Culture
Marieke de Mooij
2019
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Consumer Behavior and Culture
Marieke de Mooij
2019
Mastering The Market Cycle
Howard Marks
2018
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Mastering The Market Cycle
Howard Marks
2018
Human Resource Practice
Helen Bessant, Fiona Whiting
2025
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Human Resource Practice
Helen Bessant, Fiona Whiting
2025
Design for Wellbeing
Ann Petermans, Rebecca Cain
2019
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Design for Wellbeing
Ann Petermans, Rebecca Cain
2019
Experiential Marketing
Shirra Smilansky
2017
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Experiential Marketing
Shirra Smilansky
2017
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
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This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
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Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
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