Business

Consumer Behaviour

Showing 1 - 60 out of 801 books
Consumer Economics_cover
Consumer EconomicsElizabeth B. Goldsmith
2021
Consumer Economics
Consumer Economics
Elizabeth B. Goldsmith
2021
Influence, New and Expanded_cover
Influence, New and ExpandedRobert B. Cialdini, PhD
2021
Influence, New and Expanded
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Consumer Culture Theory_cover
Consumer Culture TheoryEric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Consumer Culture Theory
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Influence_cover
InfluenceRobert B. Cialdini, PhD
2009
Influence
Influence
Robert B. Cialdini, PhD
2009
Foundations of Family Resource Management_cover
Foundations of Family Resource ManagementElizabeth B. Goldsmith
2022
Foundations of Family Resource Management
Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
Alchemy_cover
AlchemyRory Sutherland
2019
Alchemy
Alchemy
Rory Sutherland
2019
Brand Management_cover
Brand ManagementMichael Beverland
2021
Brand Management
Brand Management
Michael Beverland
2021
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
Why We Buy_cover
Why We BuyPaco Underhill
2000
Why We Buy
Why We Buy
Paco Underhill
2000
Ice to the Eskimos_cover
Ice to the EskimosJon Spoelstra
2009
Ice to the Eskimos
Ice to the Eskimos
Jon Spoelstra
2009
Customer Relationship Management_cover
Customer Relationship ManagementDaniel D. Prior, Francis Buttle, Stan Maklan
2024
Customer Relationship Management
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Day Trading Attention_cover
Day Trading AttentionGary Vaynerchuk
2024
Day Trading Attention
Day Trading Attention
Gary Vaynerchuk
2024
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Star Brands
Star Brands
Carolina Rogoll
2015
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Emotional Branding
Emotional Branding
Marc Gobe
2010
The 1% Windfall_cover
The 1% WindfallRafi Mohammed
2010
The 1% Windfall
The 1% Windfall
Rafi Mohammed
2010
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Marketing Analytics
Marketing Analytics
Mike Grigsby
2022
The Attention Merchants_cover
The Attention MerchantsTim Wu
2017
The Attention Merchants
The Attention Merchants
Tim Wu
2017
Running with Purpose_cover
Running with PurposeJim Weber
2022
Running with Purpose
Running with Purpose
Jim Weber
2022
Managing Brand Equity_cover
Managing Brand EquityDavid A. Aaker
2009
Managing Brand Equity
Managing Brand Equity
David A. Aaker
2009
This Is Strategy_cover
This Is StrategySeth Godin
2024
This Is Strategy
This Is Strategy
Seth Godin
2024
The Digital-First Customer Experience_cover
The Digital-First Customer ExperienceJoe Wheeler
2023
The Digital-First Customer Experience
The Digital-First Customer Experience
Joe Wheeler
2023
Consumer India_cover
Consumer IndiaDheeraj Sinha
2011
Consumer India
Consumer India
Dheeraj Sinha
2011
Predictive Analytics_cover
Predictive AnalyticsEric Siegel
2016
Predictive Analytics
Predictive Analytics
Eric Siegel
2016
Pre-Suasion_cover
Pre-SuasionRobert Cialdini
2016
Pre-Suasion
Pre-Suasion
Robert Cialdini
2016
Contagious_cover
ContagiousJonah Berger
2013
Contagious
Contagious
Jonah Berger
2013
The Age of Addiction_cover
The Age of AddictionDavid T. Courtwright
2019
The Age of Addiction
The Age of Addiction
David T. Courtwright
2019
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2023
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2023
More from Less_cover
More from LessAndrew McAfee
2019
More from Less
More from Less
Andrew McAfee
2019
Quantum Marketing_cover
Quantum MarketingRaja Rajamannar
2021
Quantum Marketing
Quantum Marketing
Raja Rajamannar
2021
Big Data in Practice_cover
Big Data in PracticeBernard Marr
2016
Big Data in Practice
Big Data in Practice
Bernard Marr
2016
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022
Arriving Today_cover
Arriving TodayChristopher Mims
2021
Arriving Today
Arriving Today
Christopher Mims
2021
The New Marketing_cover
The New MarketingCheryl Burgess, Mark Burgess
2020
The New Marketing
The New Marketing
Cheryl Burgess, Mark Burgess
2020
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
The Jobs To Be Done Playbook_cover
The Jobs To Be Done PlaybookJim Kalbach, Michael Tanamachi
2020
The Jobs To Be Done Playbook
The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
7 Secrets of Persuasion_cover
7 Secrets of PersuasionJames C. Crimmins
2016
7 Secrets of Persuasion
7 Secrets of Persuasion
James C. Crimmins
2016
The Consumer Society Reader_cover
The Consumer Society Reader
2011
The Consumer Society Reader
The Consumer Society Reader
2011
Good Services_cover
Good ServicesLou Downe
2020
Good Services
Good Services
Lou Downe
2020
Psychological Foundations of Marketing_cover
Psychological Foundations of MarketingAllan Kimmel, Allan J Kimmel
2018
Psychological Foundations of Marketing
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
Marketing
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Where am I Wearing?_cover
Where am I Wearing?Kelsey Timmerman
2012
Where am I Wearing?
Where am I Wearing?
Kelsey Timmerman
2012
Social Preferences_cover
Social PreferencesMichalis Drouvelis
2021
Social Preferences
Social Preferences
Michalis Drouvelis
2021
Exceptional Service, Exceptional Profit_cover
Exceptional Service, Exceptional ProfitLeonardo Inghilleri, Micah Solomon
2010
Exceptional Service, Exceptional Profit
Exceptional Service, Exceptional Profit
Leonardo Inghilleri, Micah Solomon
2010
The Psychology of Advertising_cover
The Psychology of AdvertisingBob M. Fennis, Wolfgang Stroebe, Bob M Fennis
2020
The Psychology of Advertising
The Psychology of Advertising
Bob M. Fennis, Wolfgang Stroebe, Bob M Fennis
2020
Transport for Humans_cover
Transport for HumansPete Dyson, Rory Sutherland
2021
Transport for Humans
Transport for Humans
Pete Dyson, Rory Sutherland
2021
The Psychology of Selling_cover
The Psychology of SellingBrian Tracy
2006
The Psychology of Selling
The Psychology of Selling
Brian Tracy
2006
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Oversubscribed_cover
OversubscribedDaniel Priestley
2020
Oversubscribed
Oversubscribed
Daniel Priestley
2020
The Psychology of Advertising_cover
The Psychology of AdvertisingBob M Fennis, Wolfgang Stroebe
2025
The Psychology of Advertising
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Non-Obvious 2018 Edition_cover
Non-Obvious 2018 EditionRohit Bhargava
Non-Obvious 2018 Edition
Non-Obvious 2018 Edition
Rohit Bhargava
Brand Global, Adapt Local_cover
Brand Global, Adapt LocalKatherine Melchior Ray, Nataly Kelly
2025
Brand Global, Adapt Local
Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
Transformative Marketing_cover
Transformative MarketingV. Kumar, Philip Kotler
2024
Transformative Marketing
Transformative Marketing
V. Kumar, Philip Kotler
2024
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
Questions that Sell_cover
Questions that SellPaul Cherry
2017
Questions that Sell
Questions that Sell
Paul Cherry
2017
Attitudes and Opinions_cover
Attitudes and OpinionsStuart Oskamp, P. Wesley Schultz
2005
Attitudes and Opinions
Attitudes and Opinions
Stuart Oskamp, P. Wesley Schultz
2005
Consumer Behavior and Culture_cover
Consumer Behavior and CultureMarieke de Mooij
2019
Consumer Behavior and Culture
Consumer Behavior and Culture
Marieke de Mooij
2019
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital AgeRobert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Relationship Marketing in the Digital Age
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
The Business of Aspiration_cover
The Business of AspirationAna Andjelic
2020
The Business of Aspiration
The Business of Aspiration
Ana Andjelic
2020