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Showing 1 - 60 out of 677 books
Consumer Economics
Elizabeth B. Goldsmith
2021
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
The Attention Merchants
Tim Wu
2017
Using Behavioral Science in Marketing
Nancy Harhut
2022
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Contagious
Jonah Berger
2013
Brand Management
Michael Beverland
2021
The Supply Chain Revolution
Suman Sarkar
2017
Audience
Jeffrey K. Rohrs
2013
Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
The Psychology of Influence
Joop Pligt, Michael Vliek
2016
COMPORTAMIENTO DEL CONSUMIDOR
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
2018
Pre-Suasion
Robert Cialdini
2016
Affluenza
John de Graaf, David Wann, Thomas H. Naylor
2014
Good Services
Lou Downe
2020
Predictive Analytics
Eric Siegel
2016
Consumer Culture Theory
Eric J. Arnould, Craig J Thompson
2018
The New Marketing
Cheryl Burgess, Mark Burgess
2020
Empire of Things
Frank Trentmann
2016
Managing Brand Equity
David A. Aaker
2009
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
Big Data in Practice
Bernard Marr
2016
Arriving Today
Christopher Mims
2021
Loyalty Management
Cristina Ziliani, Marco Ieva
2019
Qualitative Marketing Research
Dominika Maison
2018
Designing for the Circular Economy
Martin Charter
2018
Experiential Marketing
Shirra Smilansky
2017
Green Giants
E. Williams
2015
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Marketing Analytics
Mike Grigsby
2018
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Economic Psychology
Rob Ranyard
2017
Binge Times
Dade Hayes, Dawn Chmielewski
2022
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Follow the Feeling
Kai D. Wright
2019
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
The Customer-Base Audit
Peter Fader, Bruce G. S. Hardie, Michael Ross
2022
R.E.D. Marketing
Greg Creed, Ken Muench
2021
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Understanding Children as Consumers
David Marshall
2010
Marketing Aesthetics
Alex Simonson, Bernd H. Schmitt
1997
Humanocracia
Gary Hamel, Michele Zanini
2022
We Count, We Matter
Christopher Steed
2018
Social Preferences
Michalis Drouvelis
2021
The Age of Addiction
David T. Courtwright
2019
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff
2019
Social Media Marketing, Second Edition
Emi Moriuchi
2019
Culture and Commerce
Mukti Khaire
2017
Star Brands
Carolina Rogoll
2015
Consumer Behavior in Action
Geoffrey Paul Lantos
2015
Emotional Branding
Marc Gobe
2010
Heart and Sell
Shari Levitin
2017
Customer Experience 3.0
John Goodman
2014
Oversubscribed
Daniel Priestley
2020
Hispanic Market Power
Isaac Mizrahi
2023
The Transformational Consumer
Tara-Nicholle Nelson
2017
Material Matters
Thomas Rau, Sabine Oberhuber
2022
The Neuro-Consumer
Anne-Sophie Bayle-Tourtoulou, Michel Badoc
2020
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