Business

Consumer Behaviour

Showing 1 - 60 out of 1,000+ books
Consumer Culture Theory_cover
Consumer Culture TheoryEric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Consumer Culture Theory
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Influence, New and Expanded_cover
Influence, New and ExpandedRobert B. Cialdini, PhD
2021
Influence, New and Expanded
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Consumer Economics_cover
Consumer EconomicsElizabeth B. Goldsmith
2021
Consumer Economics
Consumer Economics
Elizabeth B. Goldsmith
2021
Customer Relationship Management_cover
Customer Relationship ManagementDaniel D. Prior, Francis Buttle, Stan Maklan
2024
Customer Relationship Management
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Foundations of Family Resource Management_cover
Foundations of Family Resource ManagementElizabeth B. Goldsmith
2022
Foundations of Family Resource Management
Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
Alchemy_cover
AlchemyRory Sutherland
2019
Alchemy
Alchemy
Rory Sutherland
2019
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Managing Brand Equity_cover
Managing Brand EquityDavid A. Aaker
2009
Managing Brand Equity
Managing Brand Equity
David A. Aaker
2009
Blue Ocean Strategy, Expanded Edition_cover
Blue Ocean Strategy, Expanded EditionW. Chan Kim, Renée A. Mauborgne
2014
Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition
W. Chan Kim, Renée A. Mauborgne
2014
Pre-Suasion_cover
Pre-SuasionRobert Cialdini
2016
Pre-Suasion
Pre-Suasion
Robert Cialdini
2016
Using Behavioral Science in Marketing_cover
Using Behavioral Science in MarketingNancy Harhut
2022
Using Behavioral Science in Marketing
Using Behavioral Science in Marketing
Nancy Harhut
2022
Good Services_cover
Good ServicesLou Downe
2020
Good Services
Good Services
Lou Downe
2020
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & EventsSimon Hudson, Louise Hudson
2023
Marketing for Tourism, Hospitality & Events
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
Marketing
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Loyalty Management_cover
Loyalty ManagementCristina Ziliani, Marco Ieva
2025
Loyalty Management
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
This Is Strategy_cover
This Is StrategySeth Godin
2024
This Is Strategy
This Is Strategy
Seth Godin
2024
Mastering The Market Cycle_cover
Mastering The Market CycleHoward Marks
2018
Mastering The Market Cycle
Mastering The Market Cycle
Howard Marks
2018
The Routledge Handbook of Identity and Consumption_cover
The Routledge Handbook of Identity and Consumption
2025
The Routledge Handbook of Identity and Consumption
The Routledge Handbook of Identity and Consumption
2025
The Attention Merchants_cover
The Attention MerchantsTim Wu
2017
The Attention Merchants
The Attention Merchants
Tim Wu
2017
Made in Italy and the Luxury Market_cover
Made in Italy and the Luxury MarketSerena Rovai, Manuela De Carlo
2023
Made in Italy and the Luxury Market
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023
Influence_cover
InfluenceRobert B. Cialdini, PhD
2009
Influence
Influence
Robert B. Cialdini, PhD
2009
The Psychology of Advertising_cover
The Psychology of AdvertisingBob M Fennis, Wolfgang Stroebe
2025
The Psychology of Advertising
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Day Trading Attention_cover
Day Trading AttentionGary Vaynerchuk
2024
Day Trading Attention
Day Trading Attention
Gary Vaynerchuk
2024
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Management_cover
Brand ManagementMichael Beverland
2021
Brand Management
Brand Management
Michael Beverland
2021
The Psychology of Selling_cover
The Psychology of SellingBrian Tracy
2006
The Psychology of Selling
The Psychology of Selling
Brian Tracy
2006
The Psychology of Fashion_cover
The Psychology of FashionCarolyn Mair
2024
The Psychology of Fashion
The Psychology of Fashion
Carolyn Mair
2024
Handbook of Organizational Performance, Volume I_cover
Handbook of Organizational Performance, Volume I
2024
Handbook of Organizational Performance, Volume I
Handbook of Organizational Performance, Volume I
2024
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Marketing Analytics
Marketing Analytics
Mike Grigsby
2022
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022
Sport Consumer Behaviour_cover
Sport Consumer BehaviourDaniel C Funk, Kostas Alexandris, Heath McDonald
2022
Sport Consumer Behaviour
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
The New Marketing_cover
The New MarketingCheryl Burgess, Mark Burgess
2020
The New Marketing
The New Marketing
Cheryl Burgess, Mark Burgess
2020
Contagious_cover
ContagiousJonah Berger
2013
Contagious
Contagious
Jonah Berger
2013
Why We Buy_cover
Why We BuyPaco Underhill
2000
Why We Buy
Why We Buy
Paco Underhill
2000
Quantum Marketing_cover
Quantum MarketingRaja Rajamannar
2021
Quantum Marketing
Quantum Marketing
Raja Rajamannar
2021
Effective Brand Building_cover
Effective Brand BuildingAndrew Geoghegan
2025
Effective Brand Building
Effective Brand Building
Andrew Geoghegan
2025
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital AgeRobert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Relationship Marketing in the Digital Age
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Debt's Grip_cover
Debt's GripPamela Foohey
2025
Debt's Grip
Debt's Grip
Pamela Foohey
2025
Social First Brands_cover
Social First BrandsTom Miner
2025
Social First Brands
Social First Brands
Tom Miner
2025
Consumer Engagement in the Cultural Sector_cover
Consumer Engagement in the Cultural SectorMagdalena Kosiada-Sylburska, Paweł Bryła
2025
Consumer Engagement in the Cultural Sector
Consumer Engagement in the Cultural Sector
Magdalena Kosiada-Sylburska, Paweł Bryła
2025
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
Valuing the Unique_cover
Valuing the UniqueLucien Karpik
2021
Valuing the Unique
Valuing the Unique
Lucien Karpik
2021
The Business of Aspiration_cover
The Business of AspirationAna Andjelic
2020
The Business of Aspiration
The Business of Aspiration
Ana Andjelic
2020
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
The Gen Z Frequency_cover
The Gen Z FrequencyGregg L. Witt, Derek E. Baird
2018
The Gen Z Frequency
The Gen Z Frequency
Gregg L. Witt, Derek E. Baird
2018
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
The Psychology of Influence_cover
The Psychology of InfluenceJoop van der Pligt, Michael Vliek, Joop Pligt
2016
The Psychology of Influence
The Psychology of Influence
Joop van der Pligt, Michael Vliek, Joop Pligt
2016
The Unmanageable Consumer_cover
The Unmanageable ConsumerYiannis Gabriel, Tim Lang, Author
2015
The Unmanageable Consumer
The Unmanageable Consumer
Yiannis Gabriel, Tim Lang, Author
2015
Scaling Customer Success_cover
Scaling Customer SuccessChitra Madhwacharyula, Shreesha Ramdas
2023
Scaling Customer Success
Scaling Customer Success
Chitra Madhwacharyula, Shreesha Ramdas
2023
Time for Things_cover
Time for ThingsStephen D. Rosenberg
2021
Time for Things
Time for Things
Stephen D. Rosenberg
2021
Predictive Analytics_cover
Predictive AnalyticsEric Siegel
2016
Predictive Analytics
Predictive Analytics
Eric Siegel
2016
The Jobs To Be Done Playbook_cover
The Jobs To Be Done PlaybookJim Kalbach, Michael Tanamachi
2020
The Jobs To Be Done Playbook
The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
Aesthetic Intelligence_cover
Aesthetic IntelligencePauline Brown
2019
Aesthetic Intelligence
Aesthetic Intelligence
Pauline Brown
2019
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Scientific Advertising_cover
Scientific AdvertisingClaude C. Hopkins
2019
Scientific Advertising
Scientific Advertising
Claude C. Hopkins
2019
Market Research in Practice_cover
Market Research in PracticePaul Hague
2025
Market Research in Practice
Market Research in Practice
Paul Hague
2025
The Winner's Curse_cover
The Winner's CurseRichard H. Thaler, Alex Imas
2025
The Winner's Curse
The Winner's Curse
Richard H. Thaler, Alex Imas
2025
Consumer Behavior_cover
Consumer BehaviorAyalla Ruvio, Dawn Iacobucci
2023
Consumer Behavior
Consumer Behavior
Ayalla Ruvio, Dawn Iacobucci
2023
Decoded_cover
DecodedPhil Barden
2022
Decoded
Decoded
Phil Barden
2022
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing
R.E.D. Marketing
Greg Creed, Ken Muench
2021