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Showing 1 - 60 out of 956 books
Consumer Economics
Elizabeth B. Goldsmith
2021
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Consumer Economics
Elizabeth B. Goldsmith
2021
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
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Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
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Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
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Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
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Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
The Attention Merchants
Tim Wu
2017
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The Attention Merchants
Tim Wu
2017
Pre-Suasion
Robert Cialdini
2016
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Pre-Suasion
Robert Cialdini
2016
Alchemy
Rory Sutherland
2019
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Alchemy
Rory Sutherland
2019
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
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Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Brand Management
Michael Beverland
2021
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Brand Management
Michael Beverland
2021
Marketing Analytics
Mike Grigsby
2022
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Marketing Analytics
Mike Grigsby
2022
This Is Strategy
Seth Godin
2024
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This Is Strategy
Seth Godin
2024
Managing Brand Equity
David A. Aaker
2009
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Managing Brand Equity
David A. Aaker
2009
Influence
Robert B. Cialdini, PhD
2009
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Influence
Robert B. Cialdini, PhD
2009
Day Trading Attention
Gary Vaynerchuk
2024
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Day Trading Attention
Gary Vaynerchuk
2024
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
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Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Good Services
Lou Downe
2020
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Good Services
Lou Downe
2020
The Psychology of Influence
Joop van der Pligt, Michael Vliek, Joop Pligt
2016
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The Psychology of Influence
Joop van der Pligt, Michael Vliek, Joop Pligt
2016
Predictive Analytics
Eric Siegel
2016
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Predictive Analytics
Eric Siegel
2016
Attitudes and Opinions
Stuart Oskamp, P. Wesley Schultz
2005
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Attitudes and Opinions
Stuart Oskamp, P. Wesley Schultz
2005
Why We Buy
Paco Underhill
2000
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Why We Buy
Paco Underhill
2000
The Psychology of Fashion
Carolyn Mair
2024
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The Psychology of Fashion
Carolyn Mair
2024
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
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Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Storytelling
Miri Rodriguez
2023
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Brand Storytelling
Miri Rodriguez
2023
Ice to the Eskimos
Jon Spoelstra
2009
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Ice to the Eskimos
Jon Spoelstra
2009
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
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The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Quantum Marketing
Raja Rajamannar
2021
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Quantum Marketing
Raja Rajamannar
2021
Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
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Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
Marketing Ethics and Consumer Society
2025
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Marketing Ethics and Consumer Society
2025
Loyalty Management
Cristina Ziliani, Marco Ieva
2025
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Loyalty Management
Cristina Ziliani, Marco Ieva
2025
Gambling Advertising
Barrie Gunter
2019
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Gambling Advertising
Barrie Gunter
2019
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
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Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
2019
Questions that Sell
Paul Cherry
2017
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Questions that Sell
Paul Cherry
2017
Debt's Grip
Pamela Foohey
2025
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Debt's Grip
Pamela Foohey
2025
Transformative Marketing
V. Kumar, Philip Kotler
2024
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Transformative Marketing
V. Kumar, Philip Kotler
2024
Transport for Humans
Pete Dyson, Rory Sutherland
2021
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Transport for Humans
Pete Dyson, Rory Sutherland
2021
The Unmanageable Consumer
Yiannis Gabriel, Tim Lang, Author
2015
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The Unmanageable Consumer
Yiannis Gabriel, Tim Lang, Author
2015
Emotional Branding
Marc Gobe
2010
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Emotional Branding
Marc Gobe
2010
Hispanic Market Power
Isaac Mizrahi
2023
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Hispanic Market Power
Isaac Mizrahi
2023
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
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Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Aesthetic Intelligence
Pauline Brown
2019
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Aesthetic Intelligence
Pauline Brown
2019
Scientific Advertising
Claude C. Hopkins
2019
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Scientific Advertising
Claude C. Hopkins
2019
Heart and Sell
Shari Levitin
2017
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Heart and Sell
Shari Levitin
2017
Customer Experience 3.0
John Goodman
2014
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Customer Experience 3.0
John Goodman
2014
Next Generation Retail
Deborah Weinswig, Renee Hartmann
2023
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Next Generation Retail
Deborah Weinswig, Renee Hartmann
2023
Decoded
Phil Barden
2022
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Decoded
Phil Barden
2022
R.E.D. Marketing
Greg Creed, Ken Muench
2021
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R.E.D. Marketing
Greg Creed, Ken Muench
2021
The Business of Aspiration
Ana Andjelic
2020
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The Business of Aspiration
Ana Andjelic
2020
The New Marketing
Cheryl Burgess, Mark Burgess
2020
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The New Marketing
Cheryl Burgess, Mark Burgess
2020
Qualitative Marketing Research
Dominika Maison
2018
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Qualitative Marketing Research
Dominika Maison
2018
The Paradox of Choice
Barry Schwartz, Nathan N. Cheek
2009
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The Paradox of Choice
Barry Schwartz, Nathan N. Cheek
2009
Arriving Today
Christopher Mims
2021
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Arriving Today
Christopher Mims
2021
Star Brands
Carolina Rogoll
2015
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Star Brands
Carolina Rogoll
2015
Signature Experience
2018
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Signature Experience
2018
Cashvertising Online
Drew Eric Whitman
2023
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Cashvertising Online
Drew Eric Whitman
2023
The Insight Discipline
Liam Fahey
2020
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The Insight Discipline
Liam Fahey
2020
The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
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The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
Human Resource Practice
Helen Bessant, Fiona Whiting
2025
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Human Resource Practice
Helen Bessant, Fiona Whiting
2025
The Winner's Curse
Richard H. Thaler, Alex Imas
2025
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The Winner's Curse
Richard H. Thaler, Alex Imas
2025
Effective Brand Building
Andrew Geoghegan
2025
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Effective Brand Building
Andrew Geoghegan
2025
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