Consumer Behavior

Ayalla Ruvio, Dawn Iacobucci

• Publisher: Wiley
• Year: 2023
• Print ISBN: 9781119912415
• eBook ISBN: 9781119912453
• Edition: 1
• Topic: Business
• Subtopic: Consumer Behaviour
• Index: Business

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:

• An easy-to-follow introduction to and overview of consumer behavior
• The consumer buying process
• A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
• Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Table of contents

• Cover
• Title Page
• Copyright Page
• Acknowledgments
• Preface
• Contents
• About the Authors
• Part I Introduction: Consumer Behavior Insights
• Part II Consumer Buying Process
• Part III Unveiling the Black Box of the Consumer Buying Process
• Part IV Diverse Perspectives That Comprise Us All
• Theory Glossary
• Keyword Glossary
• Index
• EULA