- 368 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Consumer Behavior
About this book
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:
- An easy-to-follow introduction to and overview of consumer behavior
- The consumer buying process
- A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
- Supplementary materials for instructors, including PowerPoint slides and a Test Bank
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Consumer Behavior by Ayalla Ruvio,Dawn Iacobucci in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Acknowledgments
- Preface
- Contents
- About the Authors
- Part I Introduction: Consumer Behavior Insights
- Part II Consumer Buying Process
- Part III Unveiling the Black Box of the Consumer Buying Process
- Part IV Diverse Perspectives That Comprise Us All
- Theory Glossary
- Keyword Glossary
- Index
- EULA