Business

Consumer Behaviour

Showing 61 - 120 out of 1,000+ books
Digital Advertising_cover
Digital AdvertisingShelly Rodgers, Esther Thorson
2017
Digital Advertising
Digital Advertising
Shelly Rodgers, Esther Thorson
2017
Customer Experience 3.0_cover
Customer Experience 3.0John Goodman
2014
Customer Experience 3.0
Customer Experience 3.0
John Goodman
2014
Ice to the Eskimos_cover
Ice to the EskimosJon Spoelstra
2009
Ice to the Eskimos
Ice to the Eskimos
Jon Spoelstra
2009
The Paradox of Choice_cover
The Paradox of ChoiceBarry Schwartz, Nathan N. Cheek
2009
The Paradox of Choice
The Paradox of Choice
Barry Schwartz, Nathan N. Cheek
2009
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Data-Driven Personalization
Data-Driven Personalization
Zontee Hou
2024
Signature Experience_cover
Signature Experience
2018
Signature Experience
Signature Experience
2018
The Psychology of Influence_cover
The Psychology of InfluenceJoop van der Pligt, Michael Vliek
2016
The Psychology of Influence
The Psychology of Influence
Joop van der Pligt, Michael Vliek
2016
Marketing Ethics and Consumer Society_cover
Marketing Ethics and Consumer Society
2025
Marketing Ethics and Consumer Society
Marketing Ethics and Consumer Society
2025
The Insight Discipline_cover
The Insight DisciplineLiam Fahey
2020
The Insight Discipline
The Insight Discipline
Liam Fahey
2020
The Neuro-Consumer_cover
The Neuro-ConsumerAnne-Sophie Bayle-Tourtoulou, Michel Badoc
2020
The Neuro-Consumer
The Neuro-Consumer
Anne-Sophie Bayle-Tourtoulou, Michel Badoc
2020
Brand Global, Adapt Local_cover
Brand Global, Adapt LocalKatherine Melchior Ray, Nataly Kelly
2025
Brand Global, Adapt Local
Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023
Influencing Shopper Decisions_cover
Influencing Shopper DecisionsRebecca Brooks, Devora Rogers
2022
Influencing Shopper Decisions
Influencing Shopper Decisions
Rebecca Brooks, Devora Rogers
2022
Marketing Metaphoria_cover
Marketing MetaphoriaGerald Zaltman, Lindsay H. Zaltman
2008
Marketing Metaphoria
Marketing Metaphoria
Gerald Zaltman, Lindsay H. Zaltman
2008
Neuromarketing_cover
NeuromarketingKatie Hart
2026
Neuromarketing
Neuromarketing
Katie Hart
2026
Digital Marketing in Practice_cover
Digital Marketing in PracticeHanne Knight, Lizette Vorster Larsen
2026
Digital Marketing in Practice
Digital Marketing in Practice
Hanne Knight, Lizette Vorster Larsen
2026
Contemporary Issues in Marketing and Consumer Behaviour_cover
Contemporary Issues in Marketing and Consumer BehaviourElizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
2023
Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
2023
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
Heart and Sell_cover
Heart and SellShari Levitin
2017
Heart and Sell
Heart and Sell
Shari Levitin
2017
Satisfaction: A Behavioral Perspective on the Consumer_cover
Satisfaction: A Behavioral Perspective on the ConsumerRichard L. Oliver
2014
Satisfaction: A Behavioral Perspective on the Consumer
Satisfaction: A Behavioral Perspective on the Consumer
Richard L. Oliver
2014
Human Resource Practice_cover
Human Resource PracticeHelen Bessant, Fiona Whiting
2025
Human Resource Practice
Human Resource Practice
Helen Bessant, Fiona Whiting
2025
Social Limits to Growth_cover
Social Limits to GrowthFred Hirsch
2025
Social Limits to Growth
Social Limits to Growth
Fred Hirsch
2025
Brand Desire_cover
Brand DesireKevin Perlmutter
2025
Brand Desire
Brand Desire
Kevin Perlmutter
2025
Digital Customer Success_cover
Digital Customer SuccessNick Mehta, Kellie Capote
2024
Digital Customer Success
Digital Customer Success
Nick Mehta, Kellie Capote
2024
Democratizing Luxury_cover
Democratizing LuxuryAnnika A. Culver
2023
Democratizing Luxury
Democratizing Luxury
Annika A. Culver
2023
B2B Customer Experience_cover
B2B Customer ExperiencePaul Hague, Nick Hague, Nicholas Hague
2023
B2B Customer Experience
B2B Customer Experience
Paul Hague, Nick Hague, Nicholas Hague
2023
Hispanic Market Power_cover
Hispanic Market PowerIsaac Mizrahi
2023
Hispanic Market Power
Hispanic Market Power
Isaac Mizrahi
2023
Essentials of Consumer Behavior_cover
Essentials of Consumer BehaviorDebra L. Stephens
2023
Essentials of Consumer Behavior
Essentials of Consumer Behavior
Debra L. Stephens
2023
Nudging_cover
NudgingRiccardo Viale
2022
Nudging
Nudging
Riccardo Viale
2022
Future-Ready Retail_cover
Future-Ready RetailIbrahim Ibrahim
2022
Future-Ready Retail
Future-Ready Retail
Ibrahim Ibrahim
2022
Transport for Humans_cover
Transport for HumansPete Dyson, Rory Sutherland
2021
Transport for Humans
Transport for Humans
Pete Dyson, Rory Sutherland
2021
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
Luxury and Fashion Marketing_cover
Luxury and Fashion MarketingSatyendra Singh
2020
Luxury and Fashion Marketing
Luxury and Fashion Marketing
Satyendra Singh
2020
Strategic Shopper Marketing_cover
Strategic Shopper MarketingGeorg August Krentzel
2020
Strategic Shopper Marketing
Strategic Shopper Marketing
Georg August Krentzel
2020
The Hero Trap_cover
The Hero TrapThomas Kolster
2020
The Hero Trap
The Hero Trap
Thomas Kolster
2020
Design for Wellbeing_cover
Design for WellbeingAnn Petermans, Rebecca Cain
2019
Design for Wellbeing
Design for Wellbeing
Ann Petermans, Rebecca Cain
2019
The Customer of the Future_cover
The Customer of the FutureBlake Morgan
2019
The Customer of the Future
The Customer of the Future
Blake Morgan
2019
Gambling Advertising_cover
Gambling AdvertisingBarrie Gunter
2019
Gambling Advertising
Gambling Advertising
Barrie Gunter
2019
Experiential Marketing_cover
Experiential MarketingWided Batat
2019
Experiential Marketing
Experiential Marketing
Wided Batat
2019
Marketing and Mobile Financial Services_cover
Marketing and Mobile Financial ServicesAijaz A. Shaikh, Heikki Karjaluoto
2018
Marketing and Mobile Financial Services
Marketing and Mobile Financial Services
Aijaz A. Shaikh, Heikki Karjaluoto
2018
B2B Customer Experience_cover
B2B Customer ExperiencePaul Hague, Nicholas Hague
2018
B2B Customer Experience
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
The Meaning of Luxury in Tourism, Hospitality and Events_cover
The Meaning of Luxury in Tourism, Hospitality and EventsJohn Swarbrooke
2018
The Meaning of Luxury in Tourism, Hospitality and Events
The Meaning of Luxury in Tourism, Hospitality and Events
John Swarbrooke
2018
Questions that Sell_cover
Questions that SellPaul Cherry
2017
Questions that Sell
Questions that Sell
Paul Cherry
2017
Marketing Graffiti_cover
Marketing GraffitiMike Saren
2017
Marketing Graffiti
Marketing Graffiti
Mike Saren
2017
The Supply Chain Revolution_cover
The Supply Chain RevolutionSuman Sarkar
2017
The Supply Chain Revolution
The Supply Chain Revolution
Suman Sarkar
2017
Rubbish Theory_cover
Rubbish TheoryMichael Thompson
2017
Rubbish Theory
Rubbish Theory
Michael Thompson
2017
Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisions_cover
Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our DecisionsWorth Books
2017
Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisions
Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisions
Worth Books
2017
Foundations of Corporate Heritage_cover
Foundations of Corporate Heritage
2017
Foundations of Corporate Heritage
Foundations of Corporate Heritage
2017
What Customers Crave_cover
What Customers CraveNicholas Webb
2016
What Customers Crave
What Customers Crave
Nicholas Webb
2016
New Ritual Society. Consumerism and culture in contemporary society_cover
New Ritual Society. Consumerism and culture in contemporary societyGianpiero Vincenzo
2016
New Ritual Society. Consumerism and culture in contemporary society
New Ritual Society. Consumerism and culture in contemporary society
Gianpiero Vincenzo
2016
Consumers in Context_cover
Consumers in ContextGordon Foxall
2016
Consumers in Context
Consumers in Context
Gordon Foxall
2016
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Star Brands
Star Brands
Carolina Rogoll
2015
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
Collecting in a Consumer Society_cover
Collecting in a Consumer SocietyRussell W. Belk
2013
Collecting in a Consumer Society
Collecting in a Consumer Society
Russell W. Belk
2013
The Behavioral Foundations of Public Policy_cover
The Behavioral Foundations of Public PolicyEldar Shafir
2013
The Behavioral Foundations of Public Policy
The Behavioral Foundations of Public Policy
Eldar Shafir
2013
This is Service Design Thinking_cover
This is Service Design ThinkingMarc Stickdorn, Jakob Schneider
2012
This is Service Design Thinking
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Consumer India_cover
Consumer IndiaDheeraj Sinha
2011
Consumer India
Consumer India
Dheeraj Sinha
2011
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Storytelling for User Experience
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010