Business

Consumer Behaviour

Showing 61 - 120 out of 860 books
Nudging_cover
NudgingRiccardo Viale
2022
Nudging
Nudging
Riccardo Viale
2022
Running with Purpose_cover
Running with PurposeJim Weber
2022
Running with Purpose
Running with Purpose
Jim Weber
2022
Transport for Humans_cover
Transport for HumansPete Dyson, Rory Sutherland
2021
Transport for Humans
Transport for Humans
Pete Dyson, Rory Sutherland
2021
Engaged_cover
EngagedAmy Bucher
2020
Engaged
Engaged
Amy Bucher
2020
Gambling Advertising_cover
Gambling AdvertisingBarrie Gunter
2019
Gambling Advertising
Gambling Advertising
Barrie Gunter
2019
New Ritual Society. Consumerism and culture in contemporary society_cover
New Ritual Society. Consumerism and culture in contemporary societyGianpiero Vincenzo
2016
New Ritual Society. Consumerism and culture in contemporary society
New Ritual Society. Consumerism and culture in contemporary society
Gianpiero Vincenzo
2016
Consumers in Context_cover
Consumers in ContextGordon Foxall
2016
Consumers in Context
Consumers in Context
Gordon Foxall
2016
The Psychology of Fashion_cover
The Psychology of FashionCarolyn Mair
2024
The Psychology of Fashion
The Psychology of Fashion
Carolyn Mair
2024
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
The New Luxury Experience_cover
The New Luxury ExperienceWided Batat
2019
The New Luxury Experience
The New Luxury Experience
Wided Batat
2019
The Supply Chain Revolution_cover
The Supply Chain RevolutionSuman Sarkar
2017
The Supply Chain Revolution
The Supply Chain Revolution
Suman Sarkar
2017
The Customer Centricity Ebook Collection_cover
The Customer Centricity Ebook CollectionPeter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms
2024
The Customer Centricity Ebook Collection
The Customer Centricity Ebook Collection
Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms
2024
Transformative Marketing_cover
Transformative MarketingV. Kumar, Philip Kotler
2024
Transformative Marketing
Transformative Marketing
V. Kumar, Philip Kotler
2024
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
The Unmanageable Consumer_cover
The Unmanageable ConsumerYiannis Gabriel, Tim Lang, Author
2015
The Unmanageable Consumer
The Unmanageable Consumer
Yiannis Gabriel, Tim Lang, Author
2015
Mental Models_cover
Mental ModelsIndi Young
2008
Mental Models
Mental Models
Indi Young
2008
Sustainable Marketing Planning_cover
Sustainable Marketing PlanningNeil Richardson
2024
Sustainable Marketing Planning
Sustainable Marketing Planning
Neil Richardson
2024
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
Cashvertising Online
Cashvertising Online
Drew Eric Whitman
2023
The Digital-First Customer Experience_cover
The Digital-First Customer ExperienceJoe Wheeler
2023
The Digital-First Customer Experience
The Digital-First Customer Experience
Joe Wheeler
2023
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
Time for Things_cover
Time for ThingsStephen D. Rosenberg
2021
Time for Things
Time for Things
Stephen D. Rosenberg
2021
The Hero Trap_cover
The Hero TrapThomas Kolster
2020
The Hero Trap
The Hero Trap
Thomas Kolster
2020
The Jobs To Be Done Playbook_cover
The Jobs To Be Done PlaybookJim Kalbach, Michael Tanamachi
2020
The Jobs To Be Done Playbook
The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Marketing and Mobile Financial Services_cover
Marketing and Mobile Financial ServicesAijaz A. Shaikh, Heikki Karjaluoto
2018
Marketing and Mobile Financial Services
Marketing and Mobile Financial Services
Aijaz A. Shaikh, Heikki Karjaluoto
2018
Consumer Culture Theory_cover
Consumer Culture TheorySamantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Consumer Culture Theory
Consumer Culture Theory
Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
The Meaning of Luxury in Tourism, Hospitality and Events_cover
The Meaning of Luxury in Tourism, Hospitality and EventsJohn Swarbrooke
2018
The Meaning of Luxury in Tourism, Hospitality and Events
The Meaning of Luxury in Tourism, Hospitality and Events
John Swarbrooke
2018
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
What Customers Crave_cover
What Customers CraveNicholas Webb
2016
What Customers Crave
What Customers Crave
Nicholas Webb
2016
Customer Engagement_cover
Customer EngagementRoderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
2015
Customer Engagement
Customer Engagement
Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
2015
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
The Inner Game of Selling_cover
The Inner Game of SellingRon Willingham
2011
The Inner Game of Selling
The Inner Game of Selling
Ron Willingham
2011
Consumer India_cover
Consumer IndiaDheeraj Sinha
2011
Consumer India
Consumer India
Dheeraj Sinha
2011
The Customer of the Future_cover
The Customer of the FutureBlake Morgan
2019
The Customer of the Future
The Customer of the Future
Blake Morgan
2019
Marketing to Millennials_cover
Marketing to MillennialsJeff Fromm, Christie Garton
2013
Marketing to Millennials
Marketing to Millennials
Jeff Fromm, Christie Garton
2013
Laddering_cover
LadderingEric V. Holtzclaw
2013
Laddering
Laddering
Eric V. Holtzclaw
2013
Non-Obvious 2018 Edition_cover
Non-Obvious 2018 EditionRohit Bhargava
Non-Obvious 2018 Edition
Non-Obvious 2018 Edition
Rohit Bhargava
The Millionaire Next Door_cover
The Millionaire Next DoorThomas J. Stanley, William D. Danko
2010
The Millionaire Next Door
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
Using Behavioral Science in Marketing_cover
Using Behavioral Science in MarketingNancy Harhut
2022
Using Behavioral Science in Marketing
Using Behavioral Science in Marketing
Nancy Harhut
2022
The Paradox of Choice_cover
The Paradox of ChoiceBarry Schwartz
2009
The Paradox of Choice
The Paradox of Choice
Barry Schwartz
2009
Contagious_cover
ContagiousJonah Berger
2013
Contagious
Contagious
Jonah Berger
2013
The Age of Addiction_cover
The Age of AddictionDavid T. Courtwright
2019
The Age of Addiction
The Age of Addiction
David T. Courtwright
2019
Psychological Foundations of Marketing_cover
Psychological Foundations of MarketingAllan Kimmel, Allan J Kimmel
2018
Psychological Foundations of Marketing
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
Customer Service Training 101_cover
Customer Service Training 101Renee Evenson
2017
Customer Service Training 101
Customer Service Training 101
Renee Evenson
2017
Fostering Sustainable Behavior, Third Edition_cover
Fostering Sustainable Behavior, Third EditionDoug McKenzie-Mohr
2011
Fostering Sustainable Behavior, Third Edition
Fostering Sustainable Behavior, Third Edition
Doug McKenzie-Mohr
2011
Digital Consumer Behavior_cover
Digital Consumer BehaviorKyle Allison
2025
Digital Consumer Behavior
Digital Consumer Behavior
Kyle Allison
2025
AI Marketing_cover
AI MarketingEliane Karsaklian
2025
AI Marketing
AI Marketing
Eliane Karsaklian
2025
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
Handbook of Organizational Performance, Volume I_cover
Handbook of Organizational Performance, Volume I
2024
Handbook of Organizational Performance, Volume I
Handbook of Organizational Performance, Volume I
2024
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
The New Chameleons_cover
The New ChameleonsMichael R. Solomon
2021
The New Chameleons
The New Chameleons
Michael R. Solomon
2021
More from Less_cover
More from LessAndrew McAfee
2019
More from Less
More from Less
Andrew McAfee
2019
Sport Consumer Behaviour_cover
Sport Consumer BehaviourKostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Sport Consumer Behaviour
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Consumer Behavior in Action_cover
Consumer Behavior in ActionGeoffrey Paul Lantos
2015
Consumer Behavior in Action
Consumer Behavior in Action
Geoffrey Paul Lantos
2015
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Storytelling for User Experience
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010
The 1% Windfall_cover
The 1% WindfallRafi Mohammed
2010
The 1% Windfall
The 1% Windfall
Rafi Mohammed
2010
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Narrative Economics_cover
Narrative EconomicsRobert J. Shiller
2020
Narrative Economics
Narrative Economics
Robert J. Shiller
2020
Experiential Marketing_cover
Experiential MarketingWided Batat
2020
Experiential Marketing
Experiential Marketing
Wided Batat
2020