Business

Consumer Behaviour

Showing 61 - 120 out of 801 books
Scientific Advertising_cover
Scientific AdvertisingClaude C. Hopkins
2019
Scientific Advertising
Scientific Advertising
Claude C. Hopkins
2019
This is Service Design Thinking_cover
This is Service Design ThinkingMarc Stickdorn, Jakob Schneider
2012
This is Service Design Thinking
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023
Consumer Psychology_cover
Consumer PsychologyHazel Huang
2023
Consumer Psychology
Consumer Psychology
Hazel Huang
2023
Debt's Grip_cover
Debt's GripPamela Foohey
2025
Debt's Grip
Debt's Grip
Pamela Foohey
2025
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Data-Driven Personalization
Data-Driven Personalization
Zontee Hou
2024
Redefining Retail_cover
Redefining RetailPhilip Kotler, Giuseppe Stigliano
2024
Redefining Retail
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
Cashvertising Online
Cashvertising Online
Drew Eric Whitman
2023
Contemporary Issues in Marketing and Consumer Behaviour_cover
Contemporary Issues in Marketing and Consumer BehaviourElizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
2023
Contemporary Issues in Marketing and Consumer Behaviour
Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
2023
Decoding Branding_cover
Decoding BrandingRoyce Yuen
2021
Decoding Branding
Decoding Branding
Royce Yuen
2021
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
Time for Things_cover
Time for ThingsStephen D. Rosenberg
2021
Time for Things
Time for Things
Stephen D. Rosenberg
2021
Marketing and Mobile Financial Services_cover
Marketing and Mobile Financial ServicesAijaz A. Shaikh, Heikki Karjaluoto
2018
Marketing and Mobile Financial Services
Marketing and Mobile Financial Services
Aijaz A. Shaikh, Heikki Karjaluoto
2018
Grand Designs_cover
Grand DesignsAneta Podkalicka, Esther Milne, Jenny Kennedy
2018
Grand Designs
Grand Designs
Aneta Podkalicka, Esther Milne, Jenny Kennedy
2018
Validating Product Ideas_cover
Validating Product IdeasTomer Sharon
2016
Validating Product Ideas
Validating Product Ideas
Tomer Sharon
2016
The Unmanageable Consumer_cover
The Unmanageable ConsumerYiannis Gabriel, Tim Lang, Author
2015
The Unmanageable Consumer
The Unmanageable Consumer
Yiannis Gabriel, Tim Lang, Author
2015
Narrative Economics_cover
Narrative EconomicsRobert J. Shiller
2020
Narrative Economics
Narrative Economics
Robert J. Shiller
2020
Social Choice and Individual Values_cover
Social Choice and Individual ValuesKenneth J. Arrow
2012
Social Choice and Individual Values
Social Choice and Individual Values
Kenneth J. Arrow
2012
BRAND sense_cover
BRAND senseMartin Lindstrom
2008
BRAND sense
BRAND sense
Martin Lindstrom
2008
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Design for Wellbeing_cover
Design for WellbeingAnn Petermans, Rebecca Cain
2019
Design for Wellbeing
Design for Wellbeing
Ann Petermans, Rebecca Cain
2019
B2B Customer Experience_cover
B2B Customer ExperiencePaul Hague, Nicholas Hague
2018
B2B Customer Experience
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Sustainable Marketing Planning_cover
Sustainable Marketing PlanningNeil Richardson
2024
Sustainable Marketing Planning
Sustainable Marketing Planning
Neil Richardson
2024
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
2024
Internet of Things in the Food Industry
Internet of Things in the Food Industry
2024
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and TextilesMartin Charter, Bernice Pan, Sandy Black
2023
Accelerating Sustainability in Fashion, Clothing and Textiles
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in AdvertisingMaría Rodríguez-Rabadán Benito
2023
Branded Content and Entertainment in Advertising
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and TechnologyPark Thaichon, Sara Quach
2023
Luxury Marketing, Sustainability and Technology
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Greenwashing_cover
GreenwashingAgostino Vollero
2022
Greenwashing
Greenwashing
Agostino Vollero
2022
The Business of Choice_cover
The Business of ChoiceMatthew Willcox
2020
The Business of Choice
The Business of Choice
Matthew Willcox
2020
Engaged_cover
EngagedAmy Bucher
2020
Engaged
Engaged
Amy Bucher
2020
The Customer of the Future_cover
The Customer of the FutureBlake Morgan
2019
The Customer of the Future
The Customer of the Future
Blake Morgan
2019
Consumer Culture Theory_cover
Consumer Culture TheorySamantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Consumer Culture Theory
Consumer Culture Theory
Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Predictive Analytics for Marketers_cover
Predictive Analytics for MarketersBarry Leventhal
2018
Predictive Analytics for Marketers
Predictive Analytics for Marketers
Barry Leventhal
2018
The Psychology of Influence_cover
The Psychology of InfluenceJoop van der Pligt, Michael Vliek, Joop Pligt
2016
The Psychology of Influence
The Psychology of Influence
Joop van der Pligt, Michael Vliek, Joop Pligt
2016
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
Shopper Marketing_cover
Shopper MarketingMarkus Ståhlberg, Ville Maila
2012
Shopper Marketing
Shopper Marketing
Markus Ståhlberg, Ville Maila
2012
Mental Models_cover
Mental ModelsIndi Young
2008
Mental Models
Mental Models
Indi Young
2008
Driving Customer Equity_cover
Driving Customer EquityValarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Driving Customer Equity
Driving Customer Equity
Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Brand Naming_cover
Brand NamingRob Meyerson
2021
Brand Naming
Brand Naming
Rob Meyerson
2021
Laddering_cover
LadderingEric V. Holtzclaw
2013
Laddering
Laddering
Eric V. Holtzclaw
2013
The Millionaire Next Door_cover
The Millionaire Next DoorThomas J. Stanley, William D. Danko
2010
The Millionaire Next Door
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
A Primer on Microeconomics, Second Edition, Volume II_cover
A Primer on Microeconomics, Second Edition, Volume IIThomas M. Beveridge
2018
A Primer on Microeconomics, Second Edition, Volume II
A Primer on Microeconomics, Second Edition, Volume II
Thomas M. Beveridge
2018
Fostering Sustainable Behavior, Third Edition_cover
Fostering Sustainable Behavior, Third EditionDoug McKenzie-Mohr
2011
Fostering Sustainable Behavior, Third Edition
Fostering Sustainable Behavior, Third Edition
Doug McKenzie-Mohr
2011
The Psychology of Entertainment Media_cover
The Psychology of Entertainment MediaL. J. Shrum
2012
The Psychology of Entertainment Media
The Psychology of Entertainment Media
L. J. Shrum
2012
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & EventsSimon Hudson, Louise Hudson
2023
Marketing for Tourism, Hospitality & Events
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
The Paradox of Choice_cover
The Paradox of ChoiceBarry Schwartz
2009
The Paradox of Choice
The Paradox of Choice
Barry Schwartz
2009
Customer Service Training 101_cover
Customer Service Training 101Renee Evenson
2017
Customer Service Training 101
Customer Service Training 101
Renee Evenson
2017
The Cultural Intelligence Difference -Special eBook Edition_cover
The Cultural Intelligence Difference -Special eBook EditionDavid Livermore
2011
The Cultural Intelligence Difference -Special eBook Edition
The Cultural Intelligence Difference -Special eBook Edition
David Livermore
2011
The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene_cover
The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the AnthropoceneJack Thornburg
2024
The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene
The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene
Jack Thornburg
2024
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
Affluenza_cover
AffluenzaJohn de Graaf, David Wann, Thomas H. Naylor
2022
Affluenza
Affluenza
John de Graaf, David Wann, Thomas H. Naylor
2022
The Unintended Consequences of Technology_cover
The Unintended Consequences of TechnologyChris Ategeka
2021
The Unintended Consequences of Technology
The Unintended Consequences of Technology
Chris Ategeka
2021
Brands on a Mission_cover
Brands on a MissionMyriam Sidibe
2020
Brands on a Mission
Brands on a Mission
Myriam Sidibe
2020
Consuming Extreme Sports_cover
Consuming Extreme SportsFrancesco Raggiotto
2020
Consuming Extreme Sports
Consuming Extreme Sports
Francesco Raggiotto
2020
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
Follow the Feeling
Follow the Feeling
Kai D. Wright
2019
Digital Renaissance_cover
Digital RenaissanceJoel Waldfogel
2018
Digital Renaissance
Digital Renaissance
Joel Waldfogel
2018
Qualitative Marketing Research_cover
Qualitative Marketing ResearchDominika Maison
2018
Qualitative Marketing Research
Qualitative Marketing Research
Dominika Maison
2018
Fast Fashion, Fashion Brands and Sustainable Consumption_cover
Fast Fashion, Fashion Brands and Sustainable Consumption
2018
Fast Fashion, Fashion Brands and Sustainable Consumption
Fast Fashion, Fashion Brands and Sustainable Consumption
2018
Woo, Wow, and Win_cover
Woo, Wow, and WinThomas A. Stewart, Patricia O'Connell
2016
Woo, Wow, and Win
Woo, Wow, and Win
Thomas A. Stewart, Patricia O'Connell
2016
The Experience Effect_cover
The Experience EffectJim Joseph
2010
The Experience Effect
The Experience Effect
Jim Joseph
2010