Business

Consumer Behaviour

Showing 61 - 120 out of 823 books
The Digital Frontier_cover
The Digital FrontierAjay Sohoni
2021
The Digital Frontier
The Digital Frontier
Ajay Sohoni
2021
Gambling Advertising_cover
Gambling AdvertisingBarrie Gunter
2019
Gambling Advertising
Gambling Advertising
Barrie Gunter
2019
The Language of Branding_cover
The Language of BrandingDawn Lerman, Robert J. Morais, David Luna
2017
The Language of Branding
The Language of Branding
Dawn Lerman, Robert J. Morais, David Luna
2017
The Unmanageable Consumer_cover
The Unmanageable ConsumerYiannis Gabriel, Tim Lang, Author
2015
The Unmanageable Consumer
The Unmanageable Consumer
Yiannis Gabriel, Tim Lang, Author
2015
Non-Obvious 2018 Edition_cover
Non-Obvious 2018 EditionRohit Bhargava
Non-Obvious 2018 Edition
Non-Obvious 2018 Edition
Rohit Bhargava
Oversubscribed_cover
OversubscribedDaniel Priestley
2020
Oversubscribed
Oversubscribed
Daniel Priestley
2020
This is Service Design Thinking_cover
This is Service Design ThinkingMarc Stickdorn, Jakob Schneider
2012
This is Service Design Thinking
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Brand Psychology_cover
Brand PsychologyLaura Busche
2023
Brand Psychology
Brand Psychology
Laura Busche
2023
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Design for Wellbeing_cover
Design for WellbeingAnn Petermans, Rebecca Cain
2019
Design for Wellbeing
Design for Wellbeing
Ann Petermans, Rebecca Cain
2019
B2B Customer Experience_cover
B2B Customer ExperiencePaul Hague, Nicholas Hague
2018
B2B Customer Experience
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
Sustainable Marketing Planning_cover
Sustainable Marketing PlanningNeil Richardson
2024
Sustainable Marketing Planning
Sustainable Marketing Planning
Neil Richardson
2024
Cashvertising Online_cover
Cashvertising OnlineDrew Eric Whitman
2023
Cashvertising Online
Cashvertising Online
Drew Eric Whitman
2023
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and TextilesMartin Charter, Bernice Pan, Sandy Black
2023
Accelerating Sustainability in Fashion, Clothing and Textiles
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and TechnologyPark Thaichon, Sara Quach
2023
Luxury Marketing, Sustainability and Technology
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Quantum Marketing_cover
Quantum MarketingRaja Rajamannar
2021
Quantum Marketing
Quantum Marketing
Raja Rajamannar
2021
Time for Things_cover
Time for ThingsStephen D. Rosenberg
2021
Time for Things
Time for Things
Stephen D. Rosenberg
2021
The Business of Choice_cover
The Business of ChoiceMatthew Willcox
2020
The Business of Choice
The Business of Choice
Matthew Willcox
2020
The Jobs To Be Done Playbook_cover
The Jobs To Be Done PlaybookJim Kalbach, Michael Tanamachi
2020
The Jobs To Be Done Playbook
The Jobs To Be Done Playbook
Jim Kalbach, Michael Tanamachi
2020
Engaged_cover
EngagedAmy Bucher
2020
Engaged
Engaged
Amy Bucher
2020
The Customer of the Future_cover
The Customer of the FutureBlake Morgan
2019
The Customer of the Future
The Customer of the Future
Blake Morgan
2019
Marketing and Mobile Financial Services_cover
Marketing and Mobile Financial ServicesAijaz A. Shaikh, Heikki Karjaluoto
2018
Marketing and Mobile Financial Services
Marketing and Mobile Financial Services
Aijaz A. Shaikh, Heikki Karjaluoto
2018
Consumer Culture Theory_cover
Consumer Culture TheorySamantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Consumer Culture Theory
Consumer Culture Theory
Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Predictive Analytics for Marketers_cover
Predictive Analytics for MarketersBarry Leventhal
2018
Predictive Analytics for Marketers
Predictive Analytics for Marketers
Barry Leventhal
2018
The Supply Chain Revolution_cover
The Supply Chain RevolutionSuman Sarkar
2017
The Supply Chain Revolution
The Supply Chain Revolution
Suman Sarkar
2017
What Customers Crave_cover
What Customers CraveNicholas Webb
2016
What Customers Crave
What Customers Crave
Nicholas Webb
2016
Customer Engagement_cover
Customer EngagementRoderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
2015
Customer Engagement
Customer Engagement
Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
2015
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
Shopper Marketing_cover
Shopper MarketingMarkus Ståhlberg, Ville Maila
2012
Shopper Marketing
Shopper Marketing
Markus Ståhlberg, Ville Maila
2012
Consumer India_cover
Consumer IndiaDheeraj Sinha
2011
Consumer India
Consumer India
Dheeraj Sinha
2011
Mental Models_cover
Mental ModelsIndi Young
2008
Mental Models
Mental Models
Indi Young
2008
Driving Customer Equity_cover
Driving Customer EquityValarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Driving Customer Equity
Driving Customer Equity
Valarie A. Zeithaml, Katherine N Lemon, Roland T Rust
2001
Laddering_cover
LadderingEric V. Holtzclaw
2013
Laddering
Laddering
Eric V. Holtzclaw
2013
The Millionaire Next Door_cover
The Millionaire Next DoorThomas J. Stanley, William D. Danko
2010
The Millionaire Next Door
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
Fostering Sustainable Behavior, Third Edition_cover
Fostering Sustainable Behavior, Third EditionDoug McKenzie-Mohr
2011
Fostering Sustainable Behavior, Third Edition
Fostering Sustainable Behavior, Third Edition
Doug McKenzie-Mohr
2011
Handbook of Organizational Performance, Volume I_cover
Handbook of Organizational Performance, Volume I
2024
Handbook of Organizational Performance, Volume I
Handbook of Organizational Performance, Volume I
2024
Using Behavioral Science in Marketing_cover
Using Behavioral Science in MarketingNancy Harhut
2022
Using Behavioral Science in Marketing
Using Behavioral Science in Marketing
Nancy Harhut
2022
Marketing 6.0_cover
Marketing 6.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
Hitmakers_cover
HitmakersAna Andjelic
2024
Hitmakers
Hitmakers
Ana Andjelic
2024
The Paradox of Choice_cover
The Paradox of ChoiceBarry Schwartz
2009
The Paradox of Choice
The Paradox of Choice
Barry Schwartz
2009
Digital Consumer Behavior_cover
Digital Consumer BehaviorKyle Allison
2025
Digital Consumer Behavior
Digital Consumer Behavior
Kyle Allison
2025
The Unintended Consequences of Technology_cover
The Unintended Consequences of TechnologyChris Ategeka
2021
The Unintended Consequences of Technology
The Unintended Consequences of Technology
Chris Ategeka
2021
More from Less_cover
More from LessAndrew McAfee
2019
More from Less
More from Less
Andrew McAfee
2019
Sport Consumer Behaviour_cover
Sport Consumer BehaviourKostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Sport Consumer Behaviour
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Consumer Behavior in Action_cover
Consumer Behavior in ActionGeoffrey Paul Lantos
2015
Consumer Behavior in Action
Consumer Behavior in Action
Geoffrey Paul Lantos
2015
Affluenza_cover
AffluenzaJohn de Graaf, David Wann, Thomas H. Naylor
2014
Affluenza
Affluenza
John de Graaf, David Wann, Thomas H. Naylor
2014
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Storytelling for User Experience
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
Narrative Economics_cover
Narrative EconomicsRobert J. Shiller
2020
Narrative Economics
Narrative Economics
Robert J. Shiller
2020
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & EventsSimon Hudson, Louise Hudson
2023
Marketing for Tourism, Hospitality & Events
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Experiential Marketing_cover
Experiential MarketingWided Batat
2020
Experiential Marketing
Experiential Marketing
Wided Batat
2020
Designing for the Circular Economy_cover
Designing for the Circular EconomyMartin Charter
2018
Designing for the Circular Economy
Designing for the Circular Economy
Martin Charter
2018
Big Data in Practice_cover
Big Data in PracticeBernard Marr
2016
Big Data in Practice
Big Data in Practice
Bernard Marr
2016
The Behavioral Foundations of Public Policy_cover
The Behavioral Foundations of Public PolicyEldar Shafir
2013
The Behavioral Foundations of Public Policy
The Behavioral Foundations of Public Policy
Eldar Shafir
2013
Consumer Behavior_cover
Consumer BehaviorAyalla Ruvio, Dawn Iacobucci
2023
Consumer Behavior
Consumer Behavior
Ayalla Ruvio, Dawn Iacobucci
2023
Good Services_cover
Good ServicesLou Downe
2020
Good Services
Good Services
Lou Downe
2020
Customer Service Training 101_cover
Customer Service Training 101Renee Evenson
2017
Customer Service Training 101
Customer Service Training 101
Renee Evenson
2017
Consumer Psychology in a Social Media World_cover
Consumer Psychology in a Social Media World
2015
Consumer Psychology in a Social Media World
Consumer Psychology in a Social Media World
2015