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The Experience Maker
How to Create Remarkable Experiences That Your Customers Can't Wait to Share
Dan Gingiss
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Experience Maker
How to Create Remarkable Experiences That Your Customers Can't Wait to Share
Dan Gingiss
About This Book
Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company.Named a Top Business Book of 2021 byForbes, The Experience Makerhelps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. InThe Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
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Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Bonus: Take the 10-Day CX Challenge!
- Acknowledgments
- Foreword
- Introduction
- Chapter 1: Traditional Marketing Is No Longer Enough
- Chapter 2: What People Share
- Chapter 3: The Case for Customer Experience
- Chapter 4: Becoming WISE
- Chapter 5: Witty
- Chapter 6: Immersive
- Chapter 7: Shareable
- Chapter 8: Extraordinary
- Chapter 9: Responsive
- Chapter 10: Implementing WISER at Your Company
- Chapter 11: Eliminating Pain Points/Friction
- Chapter 12: Designing the Right Digital Experience
- Chapter 13: Adapting to Changing Trends in the Contact Center
- Chapter 14: Solidifying Executive Leadership with a Chief Experience Officer
- Chapter 15: COVID-19 and the Future of Customer Experience
- About the Author
- Endnotes