The Experience Maker
eBook - ePub

The Experience Maker

How to Create Remarkable Experiences That Your Customers Can't Wait to Share

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Experience Maker

How to Create Remarkable Experiences That Your Customers Can't Wait to Share

About this book

Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company.Named a Top Business Book of 2021 byForbes, The Experience Makerhelps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. InThe Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

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Yes, you can access The Experience Maker by Dan Gingiss in PDF and/or ePUB format, as well as other popular books in Business & Comunicazione aziendale. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Bonus: Take the 10-Day CX Challenge!
  6. Acknowledgments
  7. Foreword
  8. Introduction
  9. Chapter 1: Traditional Marketing Is No Longer Enough
  10. Chapter 2: What People Share
  11. Chapter 3: The Case for Customer Experience
  12. Chapter 4: Becoming WISE
  13. Chapter 5: Witty
  14. Chapter 6: Immersive
  15. Chapter 7: Shareable
  16. Chapter 8: Extraordinary
  17. Chapter 9: Responsive
  18. Chapter 10: Implementing WISER at Your Company
  19. Chapter 11: Eliminating Pain Points/Friction
  20. Chapter 12: Designing the Right Digital Experience
  21. Chapter 13: Adapting to Changing Trends in the Contact Center
  22. Chapter 14: Solidifying Executive Leadership with a Chief Experience Officer
  23. Chapter 15: COVID-19 and the Future of Customer Experience
  24. About the Author
  25. Endnotes