eBook - ePub

Brand Global, Adapt Local

Name: Brand Global, Adapt Local
Author: Katherine Melchior Ray,Nataly Kelly

How to Build Brand Value Across Cultures

Katherine Melchior Ray,

Nataly Kelly,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Brand Global, Adapt Local

How to Build Brand Value Across Cultures

Katherine Melchior Ray,

Nataly Kelly,

About this book

How can you scale a brand globally while staying true to its core?

Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott.

By exploring how top brands balance consistency with cultural adaptation, this book equips you to implement strategies that build credibility, strengthen audience connection, and optimize performance across regions. You will learn how to:
- Develop a global mindset that fuels innovation and market growth
- Apply cultural insight to create locally relevant brand strategies
- Interpret and act on international market data with precision
- Localize campaigns without losing your core brand identity

With detailed chapters and real-world examples, Brand Global, Adapt Local helps you apply strategic principles to achieve measurable results, elevate your professional profile and shape your career in international marketing.

Themes include: strategy, principles, cultural insight, brand localization, global marketing, career development

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Yes, you can access Brand Global, Adapt Local by Katherine Melchior Ray,Nataly Kelly in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.