eBook - ePub

Contemporary Issues in Marketing and Consumer Behaviour

Name: Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781000898262

232 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Contemporary Issues in Marketing and Consumer Behaviour

About this book

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

Digital Markets and Marketing

Hierarchies of Knowledge in Marketing

Marketing Inequalities: Feminisms and intersectionalities

The Ethics and Politics of Consumption

New case studies include:

Emerging Economy Brands

The Fairtrade Brand

Disappearing Influencers

Decolonising the Media

Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

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Yes, you can access Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.