Business

Consumer Behaviour

Showing 121 - 180 out of 1,000+ books
Authenticity_cover
AuthenticityJames H. Gilmore, B. Joseph Pine II
2007
Authenticity
Authenticity
James H. Gilmore, B. Joseph Pine II
2007
Brand Culture_cover
Brand CultureJonathan Schroeder, Miriam Salzer Morling
2006
Brand Culture
Brand Culture
Jonathan Schroeder, Miriam Salzer Morling
2006
The Digital-First Customer Experience_cover
The Digital-First Customer ExperienceJoe Wheeler
2023
The Digital-First Customer Experience
The Digital-First Customer Experience
Joe Wheeler
2023
Netnography Unlimited_cover
Netnography UnlimitedRobert V. Kozinets, Rossella Gambetti
2020
Netnography Unlimited
Netnography Unlimited
Robert V. Kozinets, Rossella Gambetti
2020
Material Matters_cover
Material MattersThomas Rau, Sabine Oberhuber
2022
Material Matters
Material Matters
Thomas Rau, Sabine Oberhuber
2022
Grand Designs_cover
Grand DesignsAneta Podkalicka, Esther Milne, Jenny Kennedy
2018
Grand Designs
Grand Designs
Aneta Podkalicka, Esther Milne, Jenny Kennedy
2018
SMASH_cover
SMASHSuvi Nenonen, Kaj Storbacka
2018
SMASH
SMASH
Suvi Nenonen, Kaj Storbacka
2018
Money in a Human Economy_cover
Money in a Human EconomyKeith Hart's
2017
Money in a Human Economy
Money in a Human Economy
Keith Hart's
2017
Go Figure! New Directions in Advertising Rhetoric_cover
Go Figure! New Directions in Advertising RhetoricEdward F. McQuarrie, Barbara J. Phillips
2014
Go Figure! New Directions in Advertising Rhetoric
Go Figure! New Directions in Advertising Rhetoric
Edward F. McQuarrie, Barbara J. Phillips
2014
Negative Political Advertising_cover
Negative Political AdvertisingKaren S. Johnson-Cartee, Gary Copeland
2013
Negative Political Advertising
Negative Political Advertising
Karen S. Johnson-Cartee, Gary Copeland
2013
The Inner Game of Selling_cover
The Inner Game of SellingRon Willingham
2011
The Inner Game of Selling
The Inner Game of Selling
Ron Willingham
2011
Islamic Branding and Marketing_cover
Islamic Branding and MarketingPaul Temporal
2011
Islamic Branding and Marketing
Islamic Branding and Marketing
Paul Temporal
2011
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Emotional Branding
Emotional Branding
Marc Gobe
2010
The Millionaire Next Door_cover
The Millionaire Next DoorThomas J. Stanley, William D. Danko
2010
The Millionaire Next Door
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
The 1% Windfall_cover
The 1% WindfallRafi Mohammed
2010
The 1% Windfall
The 1% Windfall
Rafi Mohammed
2010
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Organic Social Media
Organic Social Media
Jenny Li Fowler
2023
Why Nudge?_cover
Why Nudge?Cass R. Sunstein
2014
Why Nudge?
Why Nudge?
Cass R. Sunstein
2014
The Experience Effect_cover
The Experience EffectJim Joseph
2010
The Experience Effect
The Experience Effect
Jim Joseph
2010
Social Media Marketing_cover
Social Media MarketingZizheng Yu, Hyunsun Yoon
2026
Social Media Marketing
Social Media Marketing
Zizheng Yu, Hyunsun Yoon
2026
Consumer Behavior in Practice_cover
Consumer Behavior in PracticeEugene Y. Chan
2024
Consumer Behavior in Practice
Consumer Behavior in Practice
Eugene Y. Chan
2024
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and TextilesMartin Charter, Bernice Pan, Sandy Black
2023
Accelerating Sustainability in Fashion, Clothing and Textiles
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
The Guide to Earned Media_cover
The Guide to Earned MediaAnnie Pace Scranton
2023
The Guide to Earned Media
The Guide to Earned Media
Annie Pace Scranton
2023
Brand Storytelling_cover
Brand StorytellingMiri Rodriguez
2023
Brand Storytelling
Brand Storytelling
Miri Rodriguez
2023
Brand Love_cover
Brand LoveLydia Michael
2023
Brand Love
Brand Love
Lydia Michael
2023
Next Generation Retail_cover
Next Generation RetailDeborah Weinswig, Renee Hartmann
2023
Next Generation Retail
Next Generation Retail
Deborah Weinswig, Renee Hartmann
2023
Social Preferences_cover
Social PreferencesMichalis Drouvelis
2021
Social Preferences
Social Preferences
Michalis Drouvelis
2021
Social Preferences_cover
Social PreferencesMichalis Drouvelis
2021
Social Preferences
Social Preferences
Michalis Drouvelis
2021
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
Experiential Marketing_cover
Experiential MarketingWided Batat
2020
Experiential Marketing
Experiential Marketing
Wided Batat
2020
Conformity_cover
ConformityCass R Sunstein, Robert H Frank, Cass R. Sunstein
2019
Conformity
Conformity
Cass R Sunstein, Robert H Frank, Cass R. Sunstein
2019
Consumption and Life-Styles_cover
Consumption and Life-StylesDieter Bögenhold, Farah Naz
2018
Consumption and Life-Styles
Consumption and Life-Styles
Dieter Bögenhold, Farah Naz
2018
Designing for the Circular Economy_cover
Designing for the Circular EconomyMartin Charter
2018
Designing for the Circular Economy
Designing for the Circular Economy
Martin Charter
2018
Psychological Foundations of Marketing_cover
Psychological Foundations of MarketingAllan Kimmel, Allan J Kimmel
2018
Psychological Foundations of Marketing
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
Culture and Commerce_cover
Culture and CommerceMukti Khaire
2017
Culture and Commerce
Culture and Commerce
Mukti Khaire
2017
Summary and Analysis of Contagious: Why Things Catch On_cover
Summary and Analysis of Contagious: Why Things Catch OnWorth Books
2017
Summary and Analysis of Contagious: Why Things Catch On
Summary and Analysis of Contagious: Why Things Catch On
Worth Books
2017
Nudging Health_cover
Nudging Health
2016
Nudging Health
Nudging Health
2016
Woo, Wow, and Win_cover
Woo, Wow, and WinThomas A. Stewart, Patricia O'Connell
2016
Woo, Wow, and Win
Woo, Wow, and Win
Thomas A. Stewart, Patricia O'Connell
2016
Big Shifts Ahead_cover
Big Shifts AheadJohn Burns, Chris Porter
2016
Big Shifts Ahead
Big Shifts Ahead
John Burns, Chris Porter
2016
Big Data in Practice_cover
Big Data in PracticeBernard Marr
2016
Big Data in Practice
Big Data in Practice
Bernard Marr
2016
A Living Wage_cover
A Living WageLawrence B. Glickman
2015
A Living Wage
A Living Wage
Lawrence B. Glickman
2015
Consumer Psychology in a Social Media World_cover
Consumer Psychology in a Social Media World
2015
Consumer Psychology in a Social Media World
Consumer Psychology in a Social Media World
2015
Marketing Analytics_cover
Marketing AnalyticsAshok Charan
2015
Marketing Analytics
Marketing Analytics
Ashok Charan
2015
The Routledge Handbook of Hospitality Management_cover
The Routledge Handbook of Hospitality Management
2014
The Routledge Handbook of Hospitality Management
The Routledge Handbook of Hospitality Management
2014
Affluenza_cover
AffluenzaJohn de Graaf, David Wann, Thomas H. Naylor
2014
Affluenza
Affluenza
John de Graaf, David Wann, Thomas H. Naylor
2014
Consuming Experience_cover
Consuming Experience
2013
Consuming Experience
Consuming Experience
2013
The Cultural Intelligence Difference -Special eBook Edition_cover
The Cultural Intelligence Difference -Special eBook EditionDavid Livermore
2011
The Cultural Intelligence Difference -Special eBook Edition
The Cultural Intelligence Difference -Special eBook Edition
David Livermore
2011
Exceptional Service, Exceptional Profit_cover
Exceptional Service, Exceptional ProfitLeonardo Inghilleri, Micah Solomon
2010
Exceptional Service, Exceptional Profit
Exceptional Service, Exceptional Profit
Leonardo Inghilleri, Micah Solomon
2010
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
2009
BRAND sense_cover
BRAND senseMartin Lindstrom
2008
BRAND sense
BRAND sense
Martin Lindstrom
2008
The Commodification of Childhood_cover
The Commodification of ChildhoodDaniel Thomas Cook
2004
The Commodification of Childhood
The Commodification of Childhood
Daniel Thomas Cook
2004
Brand Naming_cover
Brand NamingRob Meyerson
2021
Brand Naming
Brand Naming
Rob Meyerson
2021
Consumer Behavior & Insights_cover
Consumer Behavior & InsightsDiane M. Phillips
2026
Consumer Behavior & Insights
Consumer Behavior & Insights
Diane M. Phillips
2026
Handbook of Operant Behavioral Economics_cover
Handbook of Operant Behavioral Economics
2025
Handbook of Operant Behavioral Economics
Handbook of Operant Behavioral Economics
2025
Generation AI_cover
Generation AIMatt Britton
2025
Generation AI
Generation AI
Matt Britton
2025
Some Future Day_cover
Some Future DayMarc Beckman
2025
Some Future Day
Some Future Day
Marc Beckman
2025
Consuming the Environment_cover
Consuming the Environment
2024
Consuming the Environment
Consuming the Environment
2024
Sounds of the Pandemic_cover
Sounds of the PandemicMaurizio Agamennone, Daniele Palma, Giulia Sarno
2022
Sounds of the Pandemic
Sounds of the Pandemic
Maurizio Agamennone, Daniele Palma, Giulia Sarno
2022
#Share_cover
#ShareNatalie T. Wood, Caroline K. Muñoz
2022
#Share
#Share
Natalie T. Wood, Caroline K. Muñoz
2022
The Unintended Consequences of Technology_cover
The Unintended Consequences of TechnologyChris Ategeka
2021
The Unintended Consequences of Technology
The Unintended Consequences of Technology
Chris Ategeka
2021
Arriving Today_cover
Arriving TodayChristopher Mims
2021
Arriving Today
Arriving Today
Christopher Mims
2021