The Guide to Earned Media
eBook - ePub

The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

Annie Pace Scranton

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  1. 184 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Guide to Earned Media

How to Use PR Strategies to Enhance Your Brand

Annie Pace Scranton

Book details
Table of contents
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About This Book

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

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Information

Publisher
Kogan Page
Year
2023
ISBN
9781398611061
Edition
1
Topic
Business
Subtopic
Pubbliche relazioni
Index
Business

Table of contents