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Trending on Perlego
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Most popular on Perlego
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- Marketing Research EssentialsCarl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main2013
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- Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell2017
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- Consumer Culture TheorySamantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk2018
Recently published
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- International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil2025
- Social Network Analysis and Text Mining for Big DataAndrea Fronzetti Colladon, Roberto Vestrelli2025
Recently added
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- International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil2025
- Integrated Marketing Communications in Risk and Crisis ContextsRobert S. Littlefield, Deanna D. Sellnow, Timothy L. Sellnow2021
- Consumer Decision-Making, Analytics and AIAndrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram2025
- Corporate Communication and Integrated Marketing CommunicationChristina L. McDowell Marinchak, Sarah M. DeIuliis2023
- Social Network Analysis and Text Mining for Big DataAndrea Fronzetti Colladon, Roberto Vestrelli2025
- Market Research Essentials You Always Wanted to KnowSamara Omundson, Emily Wheeler, Vibrant Publishers2025
