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- Marketing Research EssentialsCarl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main2013
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Recently published
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- International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil2025
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- International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil2025
