The Future of Charity Marketing
eBook - ePub

The Future of Charity Marketing

  1. 260 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Future of Charity Marketing

About this book

Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors.

This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing.

Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Future of Charity Marketing by Sarah-Louise Mitchell,Fran Hyde in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2024
eBook ISBN
9781040225257
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half-Title Page
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of Figures
  8. List of Tables
  9. List of Contributors
  10. Foreword: Introducing The Future of Charity Marketing
  11. Acknowledgements
  12. 1 Educating for Public Good: Concepts, Problems and Possibilities for Cultivating Philanthropic Citizenship in Primary Education
  13. 2 : What Drives Individuals to Initiate Donation-Based Crowdfunding Appeals? An Application of the Charity Disintermediation Typology
  14. 3 Choice, Impact, Fun, Repeat!: Exploring the Current State and Future Opportunities of Youth Volunteering
  15. 4 Preparing for Gen-Z Philanthropy
  16. 5 Navigating Uncertainty: Social Media Marketing in an Ever-Changing Landscape
  17. 6 A Guide to Utilising Artificial Intelligence to Increase Productivity and Efficiency: Transforming Keyword Analysis and SEO
  18. 7 Donating via the Digital Domain: A 360o of the Online Charitable Giving Landscape
  19. 8 Recruitment Marketing in Charities: Challenges and Opportunities
  20. 9 Pathways to Progress: The Social Impact Chain in Charitable Sector Evaluation
  21. 10 Let’s Get Social: Why Charities Need to Consider the Social Enterprise Trading Model
  22. 11 Changing Course: American Arts Nonprofits, Inertia and Place-Based Marketing
  23. 12 Churches in the UK as Heritage Charities and Places of Community Partnership
  24. 13 Envisioning the Role of ‘Place’ in Charity Marketing and Nonprofit Brand Identity
  25. 14 What a Waste!: How Charities Can Help Use Food Wisely
  26. 15 Theorising Peace Marketing for Not-for-Profit Organisations: A Remedy for Community Cohesion
  27. Index