Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising
Think yours is not a digital experience company? Think again.
Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you.
It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.
It's the key to success in the digital age.
eBook - ePub
Digital Experience Company
Winning in the Digital Economy with Experience Insights
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Digital Experience Company
Winning in the Digital Economy with Experience Insights
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Information
Subtopic
Consumer BehaviourIndex
BusinessTable of contents
- Prologue
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Yes, you can access Digital Experience Company by Alfonso de la Nuez in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.