Business

Marketing Research

Showing 1 - 60 out of 73 books
Surveys That Work_cover
Surveys That WorkCaroline Jarrett
2021
Surveys That Work
Surveys That Work
Caroline Jarrett
2021
The User Experience Team of One_cover
The User Experience Team of OneLeah Buley, Joe Natoli
2024
The User Experience Team of One
The User Experience Team of One
Leah Buley, Joe Natoli
2024
Marketing 7.0_cover
Marketing 7.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Marketing 7.0
Marketing 7.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Culture-Led Brands_cover
Culture-Led BrandsLeila Fataar
2025
Culture-Led Brands
Culture-Led Brands
Leila Fataar
2025
Research That Scales_cover
Research That ScalesKate Towsey
2024
Research That Scales
Research That Scales
Kate Towsey
2024
Public Opinion_cover
Public OpinionWalter Lippmann
2016
Public Opinion
Public Opinion
Walter Lippmann
2016
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the AffluentDan S. Kennedy, Martin J. Fischer
2025
No B.S. Marketing to the Affluent
No B.S. Marketing to the Affluent
Dan S. Kennedy, Martin J. Fischer
2025
Stop Wasting Research_cover
Stop Wasting ResearchJake Burghardt
2025
Stop Wasting Research
Stop Wasting Research
Jake Burghardt
2025
Interviewing Users_cover
Interviewing UsersSteve Portigal
2023
Interviewing Users
Interviewing Users
Steve Portigal
2023
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
Advanced Research Methodologies and Practices_cover
Advanced Research Methodologies and PracticesDhananjay Mandlik, Parag Kalkar, Chandrani Singh
2025
Advanced Research Methodologies and Practices
Advanced Research Methodologies and Practices
Dhananjay Mandlik, Parag Kalkar, Chandrani Singh
2025
Big Shifts Ahead_cover
Big Shifts AheadJohn Burns, Chris Porter
2016
Big Shifts Ahead
Big Shifts Ahead
John Burns, Chris Porter
2016
Agent-Powered Growth_cover
Agent-Powered GrowthStu Sjouwerman
2025
Agent-Powered Growth
Agent-Powered Growth
Stu Sjouwerman
2025
Strategic Communication Research in the Age of AI_cover
Strategic Communication Research in the Age of AIYoung Joon Lim
2024
Strategic Communication Research in the Age of AI
Strategic Communication Research in the Age of AI
Young Joon Lim
2024
How to Do More with Less_cover
How to Do More with LessSharon Gai
2026
How to Do More with Less
How to Do More with Less
Sharon Gai
2026
Luxury Marketing_cover
Luxury MarketingKent Le
2026
Luxury Marketing
Luxury Marketing
Kent Le
2026
User Research_cover
User ResearchStephanie Marsh
2025
User Research
User Research
Stephanie Marsh
2025
KasiNomics Unleashed_cover
KasiNomics UnleashedGG Alcock
2025
KasiNomics Unleashed
KasiNomics Unleashed
GG Alcock
2025
International Marketing in a Changing World_cover
International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
International Marketing in a Changing World
International Marketing in a Changing World
M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
Marketing Effectiveness_cover
Marketing EffectivenessSorin Patilinet
2025
Marketing Effectiveness
Marketing Effectiveness
Sorin Patilinet
2025
Brand Desire_cover
Brand DesireKevin Perlmutter
2025
Brand Desire
Brand Desire
Kevin Perlmutter
2025
Social Network Analysis and Text Mining for Big Data_cover
Social Network Analysis and Text Mining for Big DataAndrea Fronzetti Colladon, Roberto Vestrelli
2025
Social Network Analysis and Text Mining for Big Data
Social Network Analysis and Text Mining for Big Data
Andrea Fronzetti Colladon, Roberto Vestrelli
2025
Becoming The Experience Maker_cover
Becoming The Experience MakerDan Gingiss
2025
Becoming The Experience Maker
Becoming The Experience Maker
Dan Gingiss
2025
Applied Consumer Psychology_cover
Applied Consumer PsychologyGareth J Harvey
2025
Applied Consumer Psychology
Applied Consumer Psychology
Gareth J Harvey
2025
Eye-Catching Applications for Job Search in Difficult Cases_cover
Eye-Catching Applications for Job Search in Difficult CasesSimone Janson
2026
Eye-Catching Applications for Job Search in Difficult Cases
Eye-Catching Applications for Job Search in Difficult Cases
Simone Janson
2026
The Pricing Playbook_cover
The Pricing PlaybookIngo Reinhardt
2026
The Pricing Playbook
The Pricing Playbook
Ingo Reinhardt
2026
Strategic Marketing Management in Asia_cover
Strategic Marketing Management in Asia
2026
Strategic Marketing Management in Asia
Strategic Marketing Management in Asia
2026
Restart!! Job Change & Professional Reorientation in the World of Work_cover
Restart!! Job Change & Professional Reorientation in the World of WorkSimone Janson
2026
Restart!! Job Change & Professional Reorientation in the World of Work
Restart!! Job Change & Professional Reorientation in the World of Work
Simone Janson
2026
Green Management_cover
Green ManagementSimone Janson
2026
Green Management
Green Management
Simone Janson
2026
Principles of Marketing Analytics_cover
Principles of Marketing AnalyticsIjeoma Onwumere
2026
Principles of Marketing Analytics
Principles of Marketing Analytics
Ijeoma Onwumere
2026
Consumer Culture in Transition_cover
Consumer Culture in TransitionXi Liu, Guilin Liu, Gaoxiang Xu
2025
Consumer Culture in Transition
Consumer Culture in Transition
Xi Liu, Guilin Liu, Gaoxiang Xu
2025
Market Research in Practice_cover
Market Research in PracticePaul Hague
2025
Market Research in Practice
Market Research in Practice
Paul Hague
2025
Digital Marketing Strategy_cover
Digital Marketing StrategyAzhar ul Haque Sario
2025
Digital Marketing Strategy
Digital Marketing Strategy
Azhar ul Haque Sario
2025
Data Driven Decisions_cover
Data Driven Decisions
2025
Data Driven Decisions
Data Driven Decisions
2025
Creativity in PR and Communications_cover
Creativity in PR and CommunicationsJon Cope, Stuart Mayell
2025
Creativity in PR and Communications
Creativity in PR and Communications
Jon Cope, Stuart Mayell
2025
Anthropomorphism and Animism in Advertising_cover
Anthropomorphism and Animism in AdvertisingMałgorzata Karpińska-Krakowiak
2025
Anthropomorphism and Animism in Advertising
Anthropomorphism and Animism in Advertising
Małgorzata Karpińska-Krakowiak
2025
Rituals, Consumption, and Marketing_cover
Rituals, Consumption, and Marketing
2025
Rituals, Consumption, and Marketing
Rituals, Consumption, and Marketing
2025
Tourism Marketing_cover
Tourism Marketing
2025
Tourism Marketing
Tourism Marketing
2025
Transforming Customer–Brand Relationships_cover
Transforming Customer–Brand RelationshipsChristina Garnett
2025
Transforming Customer–Brand Relationships
Transforming Customer–Brand Relationships
Christina Garnett
2025
Cross-Cultural Fashion Marketing_cover
Cross-Cultural Fashion MarketingSatyendra Singh
2025
Cross-Cultural Fashion Marketing
Cross-Cultural Fashion Marketing
Satyendra Singh
2025
Market and User Research Operations_cover
Market and User Research OperationsStephanie Marsh
2025
Market and User Research Operations
Market and User Research Operations
Stephanie Marsh
2025
The Power of Connection_cover
The Power of ConnectionStefania Saviolo
2025
The Power of Connection
The Power of Connection
Stefania Saviolo
2025
Consumer Decision-Making, Analytics and AI_cover
Consumer Decision-Making, Analytics and AIAndrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
2025
Consumer Decision-Making, Analytics and AI
Consumer Decision-Making, Analytics and AI
Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
2025
Disability and Digital Marketing_cover
Disability and Digital Marketing
2025
Disability and Digital Marketing
Disability and Digital Marketing
2025
An Introduction to Quantitative Research Methods for Marketing_cover
An Introduction to Quantitative Research Methods for MarketingAhmad Daryanto
2025
An Introduction to Quantitative Research Methods for Marketing
An Introduction to Quantitative Research Methods for Marketing
Ahmad Daryanto
2025
Market Research Essentials You Always Wanted to Know_cover
Market Research Essentials You Always Wanted to KnowSamara Omundson, Emily Wheeler, Vibrant Publishers
2025
Market Research Essentials You Always Wanted to Know
Market Research Essentials You Always Wanted to Know
Samara Omundson, Emily Wheeler, Vibrant Publishers
2025
Corporate Communication and Integrated Marketing Communication_cover
Corporate Communication and Integrated Marketing CommunicationChristina L. McDowell Marinchak, Sarah M. DeIuliis
2023
Corporate Communication and Integrated Marketing Communication
Corporate Communication and Integrated Marketing Communication
Christina L. McDowell Marinchak, Sarah M. DeIuliis
2023
Marketing_cover
MarketingJörn Redler
2022
Marketing
Marketing
Jörn Redler
2022
Integrated Marketing Communications in Risk and Crisis Contexts_cover
Integrated Marketing Communications in Risk and Crisis ContextsRobert S. Littlefield, Deanna D. Sellnow, Timothy L. Sellnow
2021
Integrated Marketing Communications in Risk and Crisis Contexts
Integrated Marketing Communications in Risk and Crisis Contexts
Robert S. Littlefield, Deanna D. Sellnow, Timothy L. Sellnow
2021
Political Marketing on Social and Mobile Media_cover
Political Marketing on Social and Mobile Media
2025
Political Marketing on Social and Mobile Media
Political Marketing on Social and Mobile Media
2025
Research Made Simple_cover
Research Made SimpleNimit Chowdhary, Sunayana, Monika Prakash
2026
Research Made Simple
Research Made Simple
Nimit Chowdhary, Sunayana, Monika Prakash
2026
Conceptualising the Consumer_cover
Conceptualising the Consumer
2026
Conceptualising the Consumer
Conceptualising the Consumer
2026
Advanced Marketing Analytics_cover
Advanced Marketing AnalyticsNasir Salari
2026
Advanced Marketing Analytics
Advanced Marketing Analytics
Nasir Salari
2026
Adonelle Touch_cover
Adonelle TouchTõnis Hinnosaar
2026
Adonelle Touch
Adonelle Touch
Tõnis Hinnosaar
2026
Brand Thinking_cover
Brand ThinkingAllison J. Steinke, Haseon Park
2025
Brand Thinking
Brand Thinking
Allison J. Steinke, Haseon Park
2025
Leader - What To Do Now?_cover
Leader - What To Do Now?Simone Janson
2025
Leader - What To Do Now?
Leader - What To Do Now?
Simone Janson
2025
The Marketing of Debt_cover
The Marketing of DebtJohn B. Dinsmore
2025
The Marketing of Debt
The Marketing of Debt
John B. Dinsmore
2025
Qualitative Research in Marketing and Management_cover
Qualitative Research in Marketing and ManagementChris Hackley
2024
Qualitative Research in Marketing and Management
Qualitative Research in Marketing and Management
Chris Hackley
2024
An Introduction to Data Analysis Using IBM SPSS_cover
An Introduction to Data Analysis Using IBM SPSSLokesh Jasrai
2024
An Introduction to Data Analysis Using IBM SPSS
An Introduction to Data Analysis Using IBM SPSS
Lokesh Jasrai
2024