- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Looking to boost your marketing impact by mastering measurable effectiveness across all channels?
Marketing Effectiveness is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading marketing practitioner Sorin Patilinet. Drawing on cutting-edge science and advanced analytics, this book offers actionable tools to implement and optimize marketing strategies based on robust, evidence-driven insights.
You'll learn how to:
- Apply principles of marketing effectiveness beyond ROI to all marketing mix elements
- Develop data-driven decision-making frameworks that fuel sustainable growth
- Leverage neuroscience and machine learning to deepen customer understanding
- Explore real-world examples from Snickers, Warby Parker and Uber Eats
- Prepare for AI's evolving role in enhancing marketing measurement and strategy
Packed with detailed chapters and expert guidance, this book equips you to lead with confidence and elevate your career by driving measurable marketing success.
Themes include: Marketing effectiveness, data-driven strategy, neuroscience in marketing, AI in analytics, decision-making frameworks, career development
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Information
Table of contents
- List of figures and tables
- About the author
- Foreword
- Preface
- List of contributors
- 01 Marketing science: buzzword or academic reality?
- 02 Marketing effectiveness: the holy grail of business today
- 03 The role data plays in shaping your marketing strategy
- 04 Product and pricing effectiveness
- 05 Media channels: effectiveness vs efficiency
- 06 Creative: the art and science of brand advertising
- 07 Research: the science of measuring marketing effectiveness
- 08 Navigating the future of marketing in the age of AI
- 09 The effective marketer: mastering personal growth and building high-impact teams
- 10 The 10 books that shaped the marketing engineer in me
- Index