In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success.

In this book, the chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement. With the massive amounts of customer data available today - from web analytics to social media to mobile apps - marketers can develop highly customized segments and messages.

Examined are techniques and tools for collecting and making sense of all this data, including methods like A/B testing, regression analysis, and machine learning algorithms. Using real-world examples and case studies, the reader will learn how leading companies use data-driven insights to optimize digital marketing campaigns, website experience, and content strategy.

The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

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Yes, you can access Data Driven Decisions by S.L. Gupta,Nripendra Singh,Niket Mehta,Piali Haldar,Jitendra Singh Rathore in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

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Emerald Publishing Limited

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Index

Cover
Series Editor
Title
Copyright
Contents
About the Editors
About the Contributors
Chapter 1 Social Media Marketing and Investment: A Case Study of Retail Investors in India
Chapter 2 The Synergy of Data-Driven Decisions and Brand Storytelling: Compilation of Real-World Case Studies
Chapter 3 Customer Perceptions and Preferences for Bancassurance Services in Public and Private Sector Banks of Punjab
Chapter 4 Data-Driven Marketing Decisions and Strategies: Bright Sides and Dark Sides
Chapter 5 Fostering Brand Equity Through Online Reputation Management in Travel, Tourism and Hospitality Industry: A CRAAP Test Approach
Chapter 6 Effectiveness of Social Media Towards Enhancement of Marketing Strategies in Indian Business Scenario
Chapter 7 Digital Transformation in Fintech: Redefining Wealth Creation and Investment
Chapter 8 Innovate to Captivate: Trends Shaping the Future of Digital Marketing
Chapter 9 Redefining Storytelling With the Metaverse: Immersive Digital Journeys
Chapter 10 Strategic Insights for Transforming Haryana’s Health Sector: A Study Based on Secondary Data
Chapter 11 Storytelling in Metaverse and Craft Compelling Narrative: Utilising Visuals and Emotional Resonance to Drive Engagements
Chapter 12 Data Analytics in Marketing Management: A Literature Review Applying TCCM Framework
Chapter 13 Leveraging Advertising Narratives: Innovative Pedagogical Approaches for Storytelling Mastery
Chapter 14 Recent Trends in Digital Marketing: Integrating Gamification and Interactive Elements for Enhancing Digital Experience
Chapter 15 Data-Driven Marketing Excellence: Perspectives From Indian Unicorn Start-ups and Function of Advanced Analytics in Their Marketing Strategies
Chapter 16 Consumer Monohoming in the Digital Age: Harnessing Social Media for Targeted Marketing Success

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