Becoming The Experience Maker (2nd Edition)
eBook - ePub

Becoming The Experience Maker (2nd Edition)

Turn Everyday Interactions into Remarkable Customer Experiences

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Becoming The Experience Maker (2nd Edition)

Turn Everyday Interactions into Remarkable Customer Experiences

About this book

In today’s competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.

In Becoming The Experience Maker, Dan Gingiss introduces the proven WISER framework—Witty, Immersive, Shareable, Extraordinary, and Responsive—showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.

Inside this expanded second edition, you’ll discover:

  • A step-by-step framework for creating memorable customer experiences
  • Practical strategies for both B2B and B2C businesses
  • Insights on today’s biggest challenges—including AI, crisis management, and digital experience design
  • How to foster a customer-centric culture where every employee plays a role

From Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.

“For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.” —Jay Baer, Author of 7 books, including The Time to Win

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Yes, you can access Becoming The Experience Maker (2nd Edition) by Dan Gingiss in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Bonus: Take the CX Challenge!
  6. Acknowledgments
  7. Foreword
  8. Introduction
  9. Chapter 1 Traditional Marketing Is No Longer Enough
  10. Chapter 2 What People Share
  11. Chapter 3 The Case for Customer Experience
  12. Chapter 4 Becoming WISE
  13. Chapter 5 Witty
  14. Chapter 6 Immersive
  15. Chapter 7 Shareable
  16. Chapter 8 Extraordinary
  17. Chapter 9 Responsive
  18. Chapter 10 Implementing WISER at Your Company
  19. Chapter 11 Eliminating Pain Points/Friction
  20. Chapter 12 Designing the Right Digital Experience
  21. Chapter 13 Adapting to Changing Trends in the Contact Center
  22. Chapter 14 Solidifying Executive Leadership with a Chief Experience Officer
  23. Chapter 15 Crisis Management
  24. Chapter 16 AI Is Here to Stay
  25. Chapter 17 Conclusion
  26. Postscript
  27. About the Author
  28. Endnotes