
Becoming The Experience Maker (2nd Edition)
Turn Everyday Interactions into Remarkable Customer Experiences
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Becoming The Experience Maker (2nd Edition)
Turn Everyday Interactions into Remarkable Customer Experiences
About this book
In today’s competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn’t have to be complicated or expensive.
In Becoming The Experience Maker, Dan Gingiss introduces the proven WISER framework—Witty, Immersive, Shareable, Extraordinary, and Responsive—showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.
Inside this expanded second edition, you’ll discover:
- A step-by-step framework for creating memorable customer experiences
- Practical strategies for both B2B and B2C businesses
- Insights on today’s biggest challenges—including AI, crisis management, and digital experience design
- How to foster a customer-centric culture where every employee plays a role
From Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.
“For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.” —Jay Baer, Author of 7 books, including The Time to Win
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Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Bonus: Take the CX Challenge!
- Acknowledgments
- Foreword
- Introduction
- Chapter 1 Traditional Marketing Is No Longer Enough
- Chapter 2 What People Share
- Chapter 3 The Case for Customer Experience
- Chapter 4 Becoming WISE
- Chapter 5 Witty
- Chapter 6 Immersive
- Chapter 7 Shareable
- Chapter 8 Extraordinary
- Chapter 9 Responsive
- Chapter 10 Implementing WISER at Your Company
- Chapter 11 Eliminating Pain Points/Friction
- Chapter 12 Designing the Right Digital Experience
- Chapter 13 Adapting to Changing Trends in the Contact Center
- Chapter 14 Solidifying Executive Leadership with a Chief Experience Officer
- Chapter 15 Crisis Management
- Chapter 16 AI Is Here to Stay
- Chapter 17 Conclusion
- Postscript
- About the Author
- Endnotes