eBook - ePub

Digital Marketing Strategy

Name: Digital Marketing Strategy
Author: Azhar ul Haque Sario

Frameworks, Analytics, and AI Driven Application (2025 Edition)

Azhar ul Haque Sario,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital Marketing Strategy

Frameworks, Analytics, and AI Driven Application (2025 Edition)

Azhar ul Haque Sario,

About this book

Dive into the Future of Marketing with This Essential 2025 Guide!

Hey there, if you're looking to master digital marketing in today's fast-paced world, this book is your go-to companion. It starts with foundational strategic frameworks. You'll explore the shift from product-centric to network-centric marketing. Learn about network effects through real examples like Uber. Get hands-on with skills training on network mapping. Move on to core planning models like the Flywheel and RACE framework. Analyze consumer behavior shaped by behavioral economics. Discover the post-pandemic "value now" consumer mindset. Dive into case studies on Booking.com's use of dark patterns. Practice designing ethical nudges. Map customer journeys with AI orchestration. See how Salesforce uses dynamic mapping. Build your own journey map for personas like the hybrid professional. Tackle SEO basics, from on-page to off-page. Understand Google's E-E-A-T framework for trust. Audit YMYL sites for improvements. Learn content strategies with hub-and-spoke models. Apply semantic SEO and AI for clusters. Study B2B SaaS dominance through topic clusters. Plan your own cluster workshop. Shift to social media, balancing organic and paid. Harness social proof via UGC and influencers. Break down Duolingo's viral TikTok strategy. Create a content calendar for Gen Z brands. Explore SEM with Google Ads structures. Master Performance Max AI campaigns. Avoid pitfalls in e-commerce case studies. Set up your own PMax lab. Understand programmatic ads and RTB ecosystems. Adapt to AI bidding in privacy-focused times. Optimize paid social retargeting post-ATT. Design privacy-first campaigns. Delve into analytics with GA4 and KPIs. Build dashboards for RACE stages. Navigate the post-cookie world with clean rooms. Leverage AI in marketing for personalization. Optimize for generative search with GEO strategies. Embrace immersive tech like AR/VR. Apply Porter's Five Forces digitally. Forecast budgets with AI. Wrap up with competitive analysis and startup channel picks.

What sets this book apart is its fresh 2025 focus, blending timeless frameworks with cutting-edge AI applications that most outdated texts overlook. While other books stick to basics or hype trends without depth, this one delivers actionable skills training in every chapter—like mapping networks or auditing E-E-A-T—that you can apply right away. It bridges theory and practice with real-time case studies from Uber to Coca-Cola, showing how AI drives results in a privacy-first era. No fluff; just competitive edges like GEO for AI search dominance and metaverse marketing, which rivals often ignore. Plus, it's packed with works cited for credibility, giving you an advantage in staying ahead where others fall short on integration and forward-thinking insights.

This book is independently produced and has no affiliation with any brands, companies, or institutions mentioned. All references are under nominative fair use for educational purposes.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Digital Marketing Strategy by Azhar ul Haque Sario in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.