Business

Marketing Research

Showing 1 - 60 out of 705 books
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
The Strategy and Tactics of Pricing_cover
The Strategy and Tactics of PricingGeorg Müller, Thomas T. Nagle, Evert Gruyaert
2023
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
Georg Müller, Thomas T. Nagle, Evert Gruyaert
2023
The User Experience Team of One_cover
The User Experience Team of OneLeah Buley, Joe Natoli
2024
The User Experience Team of One
The User Experience Team of One
Leah Buley, Joe Natoli
2024
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
Marketing
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Neuro Design_cover
Neuro DesignDarren Bridger
2017
Neuro Design
Neuro Design
Darren Bridger
2017
Marketing 7.0_cover
Marketing 7.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Marketing 7.0
Marketing 7.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Surveys That Work_cover
Surveys That WorkCaroline Jarrett
2021
Surveys That Work
Surveys That Work
Caroline Jarrett
2021
The Honest Truth About Dishonesty_cover
The Honest Truth About DishonestyDr. Dan Ariely, Dan Ariely
2013
The Honest Truth About Dishonesty
The Honest Truth About Dishonesty
Dr. Dan Ariely, Dan Ariely
2013
Marketing Research Essentials_cover
Marketing Research EssentialsCarl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Marketing Research Essentials
Marketing Research Essentials
Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Media Analytics_cover
Media AnalyticsC. Ann Hollifield, Amy Jo Coffey
2023
Media Analytics
Media Analytics
C. Ann Hollifield, Amy Jo Coffey
2023
Brand Management_cover
Brand ManagementMichael Beverland
2021
Brand Management
Brand Management
Michael Beverland
2021
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Marketing Analytics
Marketing Analytics
Mike Grigsby
2022
The Routledge Companion to Strategic Marketing_cover
The Routledge Companion to Strategic MarketingBodo B. Schlegelmilch, Russell S. Winer
2020
The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch, Russell S. Winer
2020
Marketing Theory_cover
Marketing TheoryShelby D. Hunt
2014
Marketing Theory
Marketing Theory
Shelby D. Hunt
2014
Why We Buy_cover
Why We BuyPaco Underhill
2000
Why We Buy
Why We Buy
Paco Underhill
2000
Interviewing Users_cover
Interviewing UsersSteve Portigal
2023
Interviewing Users
Interviewing Users
Steve Portigal
2023
User Research_cover
User ResearchStephanie Marsh
2025
User Research
User Research
Stephanie Marsh
2025
Sustainable Branding_cover
Sustainable BrandingPantea Foroudi, Maria Palazzo
2021
Sustainable Branding
Sustainable Branding
Pantea Foroudi, Maria Palazzo
2021
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Personal Branding & Success Marketing_cover
Personal Branding & Success MarketingSimone Janson
2026
Personal Branding & Success Marketing
Personal Branding & Success Marketing
Simone Janson
2026
India Reloaded_cover
India ReloadedD. Sinha
2016
India Reloaded
India Reloaded
D. Sinha
2016
Marketing 4.0_cover
Marketing 4.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Marketing 4.0
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2016
Visual Analytics with Tableau_cover
Visual Analytics with TableauAlexander Loth
2019
Visual Analytics with Tableau
Visual Analytics with Tableau
Alexander Loth
2019
The Routledge Companion to Marketing History_cover
The Routledge Companion to Marketing HistoryD.G. Brian Jones, Mark Tadajewski
2016
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History
D.G. Brian Jones, Mark Tadajewski
2016
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Federica Carlotto
2024
No Trade Is Free_cover
No Trade Is FreeRobert Lighthizer
2023
No Trade Is Free
No Trade Is Free
Robert Lighthizer
2023
Market Research in Practice_cover
Market Research in PracticePaul Hague
2025
Market Research in Practice
Market Research in Practice
Paul Hague
2025
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Cultural Intelligence for Marketers
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
R.E.D. Marketing
R.E.D. Marketing
Greg Creed, Ken Muench
2021
Data Science for Business With R_cover
Data Science for Business With RJeffrey S. Saltz, Jeffrey M. Stanton
2021
Data Science for Business With R
Data Science for Business With R
Jeffrey S. Saltz, Jeffrey M. Stanton
2021
Investigating Musical Performance_cover
Investigating Musical PerformanceGianmario Borio, Giovanni Giuriati, Alessandro Cecchi, Marco Lutzu
2020
Investigating Musical Performance
Investigating Musical Performance
Gianmario Borio, Giovanni Giuriati, Alessandro Cecchi, Marco Lutzu
2020
Social Media Marketing All-in-One For Dummies_cover
Social Media Marketing All-in-One For DummiesMichelle Krasniak
2025
Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Michelle Krasniak
2025
Marketing with AI For Dummies_cover
Marketing with AI For DummiesShiv Singh
2024
Marketing with AI For Dummies
Marketing with AI For Dummies
Shiv Singh
2024
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Data-Driven Personalization
Data-Driven Personalization
Zontee Hou
2024
Culture-Led Brands_cover
Culture-Led BrandsLeila Fataar
2025
Culture-Led Brands
Culture-Led Brands
Leila Fataar
2025
Davos Man_cover
Davos ManPeter S. Goodman
2022
Davos Man
Davos Man
Peter S. Goodman
2022
Creating Value with Data Analytics in Marketing_cover
Creating Value with Data Analytics in MarketingPeter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Creating Value with Data Analytics in Marketing
Creating Value with Data Analytics in Marketing
Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Marketing Ethics and Consumer Society_cover
Marketing Ethics and Consumer Society
2025
Marketing Ethics and Consumer Society
Marketing Ethics and Consumer Society
2025
The Insight Discipline_cover
The Insight DisciplineLiam Fahey
2020
The Insight Discipline
The Insight Discipline
Liam Fahey
2020
The Pricing Playbook_cover
The Pricing PlaybookIngo Reinhardt
2026
The Pricing Playbook
The Pricing Playbook
Ingo Reinhardt
2026
Marketing Metaphoria_cover
Marketing MetaphoriaGerald Zaltman, Lindsay H. Zaltman
2008
Marketing Metaphoria
Marketing Metaphoria
Gerald Zaltman, Lindsay H. Zaltman
2008
The Alter Ego Effect_cover
The Alter Ego EffectTodd Herman
2019
The Alter Ego Effect
The Alter Ego Effect
Todd Herman
2019
The Handbook of Market Intelligence_cover
The Handbook of Market IntelligenceHans Hedin, Irmeli Hirvensalo, Markko Vaarnas
2014
The Handbook of Market Intelligence
The Handbook of Market Intelligence
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
2014
Pharmaceutical Product Branding Strategies_cover
Pharmaceutical Product Branding StrategiesMark Paich, Corey Peck, Jason Valant
2009
Pharmaceutical Product Branding Strategies
Pharmaceutical Product Branding Strategies
Mark Paich, Corey Peck, Jason Valant
2009
Free Marketing! Advertise for Nothing_cover
Free Marketing! Advertise for NothingSimone Janson
2026
Free Marketing! Advertise for Nothing
Free Marketing! Advertise for Nothing
Simone Janson
2026
Brand Desire_cover
Brand DesireKevin Perlmutter
2025
Brand Desire
Brand Desire
Kevin Perlmutter
2025
Stop Wasting Research_cover
Stop Wasting ResearchJake Burghardt
2025
Stop Wasting Research
Stop Wasting Research
Jake Burghardt
2025
Research That Scales_cover
Research That ScalesKate Towsey
2024
Research That Scales
Research That Scales
Kate Towsey
2024
Evaluating Social Media Marketing_cover
Evaluating Social Media MarketingKatarzyna Sanak-Kosmowska
2021
Evaluating Social Media Marketing
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
2021
Marketing Planning & Strategy_cover
Marketing Planning & StrategyJohn Dawes
2021
Marketing Planning & Strategy
Marketing Planning & Strategy
John Dawes
2021
The Essentials of Contemporary Marketing_cover
The Essentials of Contemporary MarketingMo Willan
2021
The Essentials of Contemporary Marketing
The Essentials of Contemporary Marketing
Mo Willan
2021
Building Corporate Identity, Image and Reputation in the Digital Era_cover
Building Corporate Identity, Image and Reputation in the Digital EraT C Melewar, Charles Dennis, Pantea Foroudi
2021
Building Corporate Identity, Image and Reputation in the Digital Era
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar, Charles Dennis, Pantea Foroudi
2021
Marketing Management Essentials You Always Wanted To Know_cover
Marketing Management Essentials You Always Wanted To KnowCallie Daum, Vibrant Publishers
2020
Marketing Management Essentials You Always Wanted To Know
Marketing Management Essentials You Always Wanted To Know
Callie Daum, Vibrant Publishers
2020
The Art of Successful Brand Collaborations_cover
The Art of Successful Brand CollaborationsGéraldine Michel, Reine Willing
2020
The Art of Successful Brand Collaborations
The Art of Successful Brand Collaborations
Géraldine Michel, Reine Willing
2020
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Public Opinion_cover
Public OpinionWalter Lippmann
2016
Public Opinion
Public Opinion
Walter Lippmann
2016
What Customers Crave_cover
What Customers CraveNicholas Webb
2016
What Customers Crave
What Customers Crave
Nicholas Webb
2016
Advanced Customer Analytics_cover
Advanced Customer AnalyticsMike Grigsby
2016
Advanced Customer Analytics
Advanced Customer Analytics
Mike Grigsby
2016