Business

Marketing Research

Showing 1 - 60 out of 626 books
Advertising Account Planning_cover
Advertising Account PlanningSarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Advertising Account Planning
Advertising Account Planning
Sarah Turnbull, Larry Kelley, Donald Jugenheimer
2023
Research Design_cover
Research DesignPatricia Leavy
2022
Research Design
Research Design
Patricia Leavy
2022
The Honest Truth About Dishonesty_cover
The Honest Truth About DishonestyDr. Dan Ariely, Dan Ariely
2013
The Honest Truth About Dishonesty
The Honest Truth About Dishonesty
Dr. Dan Ariely, Dan Ariely
2013
Brand Management_cover
Brand ManagementMichael Beverland
2021
Brand Management
Brand Management
Michael Beverland
2021
No Trade Is Free_cover
No Trade Is FreeRobert Lighthizer
2023
No Trade Is Free
No Trade Is Free
Robert Lighthizer
2023
Surveys That Work_cover
Surveys That WorkCaroline Jarrett
2021
Surveys That Work
Surveys That Work
Caroline Jarrett
2021
Visual Analytics with Tableau_cover
Visual Analytics with TableauAlexander Loth
2019
Visual Analytics with Tableau
Visual Analytics with Tableau
Alexander Loth
2019
Marketing Planning & Strategy_cover
Marketing Planning & StrategyJohn Dawes
2021
Marketing Planning & Strategy
Marketing Planning & Strategy
John Dawes
2021
Why We Buy_cover
Why We BuyPaco Underhill
2000
Why We Buy
Why We Buy
Paco Underhill
2000
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Cultural Intelligence for Marketers
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
Marketing Research Essentials_cover
Marketing Research EssentialsCarl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Marketing Research Essentials
Marketing Research Essentials
Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Marketing Analytics
Marketing Analytics
Mike Grigsby
2022
The User Experience Team of One_cover
The User Experience Team of OneLeah Buley, Joe Natoli
2024
The User Experience Team of One
The User Experience Team of One
Leah Buley, Joe Natoli
2024
Fashion Brand Stories_cover
Fashion Brand StoriesJoseph H. Hancock
2022
Fashion Brand Stories
Fashion Brand Stories
Joseph H. Hancock
2022
Market Research in Practice_cover
Market Research in PracticePaul Hague
2021
Market Research in Practice
Market Research in Practice
Paul Hague
2021
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
Marketing
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Star Brands
Star Brands
Carolina Rogoll
2015
Segmentation, Revenue Management and Pricing Analytics_cover
Segmentation, Revenue Management and Pricing AnalyticsTudor Bodea, Mark Ferguson
2014
Segmentation, Revenue Management and Pricing Analytics
Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea, Mark Ferguson
2014
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Marketing 7.0_cover
Marketing 7.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Marketing 7.0
Marketing 7.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2026
Sustainable Branding_cover
Sustainable BrandingPantea Foroudi, Maria Palazzo
2021
Sustainable Branding
Sustainable Branding
Pantea Foroudi, Maria Palazzo
2021
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Data-Driven Personalization
Data-Driven Personalization
Zontee Hou
2024
Questionnaire Design_cover
Questionnaire DesignIan Brace
2018
Questionnaire Design
Questionnaire Design
Ian Brace
2018
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Emotional Branding
Emotional Branding
Marc Gobe
2010
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Culture-Led Brands_cover
Culture-Led BrandsLeila Fataar
2025
Culture-Led Brands
Culture-Led Brands
Leila Fataar
2025
Qualitative Consumer and Marketing Research_cover
Qualitative Consumer and Marketing ResearchRussell Belk, Eileen Fischer, Robert V Kozinets
2012
Qualitative Consumer and Marketing Research
Qualitative Consumer and Marketing Research
Russell Belk, Eileen Fischer, Robert V Kozinets
2012
Data Science for Business With R_cover
Data Science for Business With RJeffrey S. Saltz, Jeffrey M. Stanton
2021
Data Science for Business With R
Data Science for Business With R
Jeffrey S. Saltz, Jeffrey M. Stanton
2021
Social Media Marketing All-in-One For Dummies_cover
Social Media Marketing All-in-One For DummiesMichelle Krasniak
2025
Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Michelle Krasniak
2025
Marketing with AI For Dummies_cover
Marketing with AI For DummiesShiv Singh
2024
Marketing with AI For Dummies
Marketing with AI For Dummies
Shiv Singh
2024
Neuro Design_cover
Neuro DesignDarren Bridger
2017
Neuro Design
Neuro Design
Darren Bridger
2017
Marketing Ethics & Society_cover
Marketing Ethics & SocietyLynne Eagle, Stephan Dahl
2015
Marketing Ethics & Society
Marketing Ethics & Society
Lynne Eagle, Stephan Dahl
2015
Qualitative Research Methods in Public Relations and Marketing Communications_cover
Qualitative Research Methods in Public Relations and Marketing CommunicationsChristine Daymon, Immy Holloway
2010
Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
2010
Research That Scales_cover
Research That ScalesKate Towsey
2024
Research That Scales
Research That Scales
Kate Towsey
2024
Marketing Ethics and Consumer Society_cover
Marketing Ethics and Consumer Society
2025
Marketing Ethics and Consumer Society
Marketing Ethics and Consumer Society
2025
Digital Neuromarketing_cover
Digital NeuromarketingSam Page
2015
Digital Neuromarketing
Digital Neuromarketing
Sam Page
2015
Creating Value with Data Analytics in Marketing_cover
Creating Value with Data Analytics in MarketingPeter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Creating Value with Data Analytics in Marketing
Creating Value with Data Analytics in Marketing
Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Public Opinion_cover
Public OpinionWalter Lippmann
2016
Public Opinion
Public Opinion
Walter Lippmann
2016
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the AffluentDan S. Kennedy, Martin J. Fischer
2025
No B.S. Marketing to the Affluent
No B.S. Marketing to the Affluent
Dan S. Kennedy, Martin J. Fischer
2025
Stop Wasting Research_cover
Stop Wasting ResearchJake Burghardt
2025
Stop Wasting Research
Stop Wasting Research
Jake Burghardt
2025
The Alter Ego Effect_cover
The Alter Ego EffectTodd Herman
2019
The Alter Ego Effect
The Alter Ego Effect
Todd Herman
2019
The Handbook of Market Intelligence_cover
The Handbook of Market IntelligenceHans Hedin, Irmeli Hirvensalo, Markko Vaarnas
2014
The Handbook of Market Intelligence
The Handbook of Market Intelligence
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
2014
Researching Customer Satisfaction and Loyalty_cover
Researching Customer Satisfaction and LoyaltyPaul Szwarc
2005
Researching Customer Satisfaction and Loyalty
Researching Customer Satisfaction and Loyalty
Paul Szwarc
2005
Advances in Luxury Brand Management_cover
Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
2017
Marketing_cover
MarketingSvend Hollensen, Marc Oliver Opresnik
2019
Marketing
Marketing
Svend Hollensen, Marc Oliver Opresnik
2019
The Essentials of Contemporary Marketing_cover
The Essentials of Contemporary MarketingMo Willan
2021
The Essentials of Contemporary Marketing
The Essentials of Contemporary Marketing
Mo Willan
2021
The Art of Successful Brand Collaborations_cover
The Art of Successful Brand CollaborationsGéraldine Michel, Reine Willing
2020
The Art of Successful Brand Collaborations
The Art of Successful Brand Collaborations
Géraldine Michel, Reine Willing
2020
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
Fundamentals of Public Relations and Marketing Communications in Canada_cover
Fundamentals of Public Relations and Marketing Communications in CanadaWilliam Wray Carney, Leah-Ann Lymer
2015
Fundamentals of Public Relations and Marketing Communications in Canada
Fundamentals of Public Relations and Marketing Communications in Canada
William Wray Carney, Leah-Ann Lymer
2015
Personal Branding & Success Marketing_cover
Personal Branding & Success MarketingSimone Janson
2025
Personal Branding & Success Marketing
Personal Branding & Success Marketing
Simone Janson
2025
Free Marketing! Advertise for Nothing_cover
Free Marketing! Advertise for NothingSimone Janson
2025
Free Marketing! Advertise for Nothing
Free Marketing! Advertise for Nothing
Simone Janson
2025
Responsible Marketing_cover
Responsible MarketingLola Bakare
2024
Responsible Marketing
Responsible Marketing
Lola Bakare
2024
Fashion Marketing_cover
Fashion Marketing
2024
Fashion Marketing
Fashion Marketing
2024
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Consumer Culture Theory_cover
Consumer Culture TheorySamantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Consumer Culture Theory
Consumer Culture Theory
Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
What Customers Crave_cover
What Customers CraveNicholas Webb
2016
What Customers Crave
What Customers Crave
Nicholas Webb
2016
The Intuitive Customer_cover
The Intuitive CustomerColin Shaw, Ryan Hamilton, Ryan Hamilton
2016
The Intuitive Customer
The Intuitive Customer
Colin Shaw, Ryan Hamilton, Ryan Hamilton
2016
India Reloaded_cover
India ReloadedD. Sinha
2016
India Reloaded
India Reloaded
D. Sinha
2016
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014