Business

Marketing Research

Showing 1 - 60 out of 610 books
Research Design_cover
Research DesignPatricia Leavy
2022
Research Design
Research Design
Patricia Leavy
2022
Brand Management_cover
Brand ManagementMichael Beverland
2021
Brand Management
Brand Management
Michael Beverland
2021
Cultural Intelligence for Marketers_cover
Cultural Intelligence for MarketersAnastasia Karklina Gabriel
2024
Cultural Intelligence for Marketers
Cultural Intelligence for Marketers
Anastasia Karklina Gabriel
2024
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Emotional Branding
Emotional Branding
Marc Gobe
2010
Qualitative Consumer and Marketing Research_cover
Qualitative Consumer and Marketing ResearchRussell Belk, Eileen Fischer, Robert V Kozinets
2012
Qualitative Consumer and Marketing Research
Qualitative Consumer and Marketing Research
Russell Belk, Eileen Fischer, Robert V Kozinets
2012
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Marketing Analytics
Marketing Analytics
Mike Grigsby
2018
Why We Buy_cover
Why We BuyPaco Underhill
2000
Why We Buy
Why We Buy
Paco Underhill
2000
The Honest Truth About Dishonesty_cover
The Honest Truth About DishonestyDr. Dan Ariely, Dan Ariely
2013
The Honest Truth About Dishonesty
The Honest Truth About Dishonesty
Dr. Dan Ariely, Dan Ariely
2013
No Trade Is Free_cover
No Trade Is FreeRobert Lighthizer
2023
No Trade Is Free
No Trade Is Free
Robert Lighthizer
2023
Market Research in Practice_cover
Market Research in PracticePaul Hague
2021
Market Research in Practice
Market Research in Practice
Paul Hague
2021
Fashion Brand Stories_cover
Fashion Brand StoriesJoseph H. Hancock
2022
Fashion Brand Stories
Fashion Brand Stories
Joseph H. Hancock
2022
Qualitative Research from Start to Finish_cover
Qualitative Research from Start to FinishRobert K. Yin
2015
Qualitative Research from Start to Finish
Qualitative Research from Start to Finish
Robert K. Yin
2015
The User Experience Team of One_cover
The User Experience Team of OneLeah Buley
2013
The User Experience Team of One
The User Experience Team of One
Leah Buley
2013
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Marketing Analytics
Marketing Analytics
Mike Grigsby
2022
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Star Brands
Star Brands
Carolina Rogoll
2015
Marketing Research Essentials_cover
Marketing Research EssentialsCarl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Marketing Research Essentials
Marketing Research Essentials
Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Marketing Planning & Strategy_cover
Marketing Planning & StrategyJohn Dawes
2021
Marketing Planning & Strategy
Marketing Planning & Strategy
John Dawes
2021
Change or Die_cover
Change or DieAlan Deutschman
2009
Change or Die
Change or Die
Alan Deutschman
2009
Questionnaire Design_cover
Questionnaire DesignIan Brace
2018
Questionnaire Design
Questionnaire Design
Ian Brace
2018
Primer of Public Relations Research_cover
Primer of Public Relations ResearchDon W. Stacks
2016
Primer of Public Relations Research
Primer of Public Relations Research
Don W. Stacks
2016
Visual Analytics with Tableau_cover
Visual Analytics with TableauAlexander Loth
2019
Visual Analytics with Tableau
Visual Analytics with Tableau
Alexander Loth
2019
Theory Construction and Model-Building Skills_cover
Theory Construction and Model-Building SkillsJames Jaccard, Jacob Jacoby
2019
Theory Construction and Model-Building Skills
Theory Construction and Model-Building Skills
James Jaccard, Jacob Jacoby
2019
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
The User Experience Team of One_cover
The User Experience Team of OneLeah Buley, Joe Natoli
2024
The User Experience Team of One
The User Experience Team of One
Leah Buley, Joe Natoli
2024
Neuro Design_cover
Neuro DesignDarren Bridger
2017
Neuro Design
Neuro Design
Darren Bridger
2017
Asking Questions_cover
Asking QuestionsNorman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Asking Questions
Asking Questions
Norman M. Bradburn, Seymour Sudman, Brian Wansink
2015
White Papers For Dummies_cover
White Papers For DummiesGordon Graham
2013
White Papers For Dummies
White Papers For Dummies
Gordon Graham
2013
Eating the Big Fish_cover
Eating the Big FishAdam Morgan
2009
Eating the Big Fish
Eating the Big Fish
Adam Morgan
2009
Marketing with AI For Dummies_cover
Marketing with AI For DummiesShiv Singh
2024
Marketing with AI For Dummies
Marketing with AI For Dummies
Shiv Singh
2024
Data Science for Business With R_cover
Data Science for Business With RJeffrey S. Saltz, Jeffrey M. Stanton
2021
Data Science for Business With R
Data Science for Business With R
Jeffrey S. Saltz, Jeffrey M. Stanton
2021
Marketing_cover
MarketingRosalind Masterson, Nichola Phillips, David Pickton
2021
Marketing
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
The Market Research Toolbox_cover
The Market Research ToolboxEdward F. McQuarrie
2015
The Market Research Toolbox
The Market Research Toolbox
Edward F. McQuarrie
2015
The Alter Ego Effect_cover
The Alter Ego EffectTodd Herman
2019
The Alter Ego Effect
The Alter Ego Effect
Todd Herman
2019
Digital Neuromarketing_cover
Digital NeuromarketingSam Page
2015
Digital Neuromarketing
Digital Neuromarketing
Sam Page
2015
Interviewing Users_cover
Interviewing UsersSteve Portigal
2013
Interviewing Users
Interviewing Users
Steve Portigal
2013
Creating Value with Data Analytics in Marketing_cover
Creating Value with Data Analytics in MarketingPeter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Creating Value with Data Analytics in Marketing
Creating Value with Data Analytics in Marketing
Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
2021
Surveys That Work_cover
Surveys That WorkCaroline Jarrett
2021
Surveys That Work
Surveys That Work
Caroline Jarrett
2021
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the AffluentDan S. Kennedy
2019
No B.S. Marketing to the Affluent
No B.S. Marketing to the Affluent
Dan S. Kennedy
2019
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Marketing to Gen Z
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Research That Scales_cover
Research That ScalesKate Towsey
2024
Research That Scales
Research That Scales
Kate Towsey
2024
The Art of Successful Brand Collaborations_cover
The Art of Successful Brand CollaborationsGéraldine Michel, Reine Willing
2020
The Art of Successful Brand Collaborations
The Art of Successful Brand Collaborations
Géraldine Michel, Reine Willing
2020
Marketing Research_cover
Marketing ResearchBonita Kolb
2017
Marketing Research
Marketing Research
Bonita Kolb
2017
The Handbook of Market Intelligence_cover
The Handbook of Market IntelligenceHans Hedin, Irmeli Hirvensalo, Markko Vaarnas
2014
The Handbook of Market Intelligence
The Handbook of Market Intelligence
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
2014
Segmentation, Revenue Management and Pricing Analytics_cover
Segmentation, Revenue Management and Pricing AnalyticsTudor Bodea, Mark Ferguson
2014
Segmentation, Revenue Management and Pricing Analytics
Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea, Mark Ferguson
2014
Responsible Marketing_cover
Responsible MarketingLola Bakare
2024
Responsible Marketing
Responsible Marketing
Lola Bakare
2024
Data-Driven Personalization_cover
Data-Driven PersonalizationZontee Hou
2024
Data-Driven Personalization
Data-Driven Personalization
Zontee Hou
2024
The Routledge Companion to Strategic Marketing_cover
The Routledge Companion to Strategic MarketingBodo B. Schlegelmilch, Russell S. Winer
2020
The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch, Russell S. Winer
2020
Intercultural Marketing_cover
Intercultural MarketingIvana Beveridge
2020
Intercultural Marketing
Intercultural Marketing
Ivana Beveridge
2020
Bottom of the Pyramid Marketing_cover
Bottom of the Pyramid MarketingRamendra Singh
2018
Bottom of the Pyramid Marketing
Bottom of the Pyramid Marketing
Ramendra Singh
2018
Consumer Culture Theory_cover
Consumer Culture TheorySamantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
Consumer Culture Theory
Consumer Culture Theory
Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
2018
The Intuitive Customer_cover
The Intuitive CustomerColin Shaw, Ryan Hamilton, Ryan Hamilton
2016
The Intuitive Customer
The Intuitive Customer
Colin Shaw, Ryan Hamilton, Ryan Hamilton
2016
Validating Product Ideas_cover
Validating Product IdeasTomer Sharon
2016
Validating Product Ideas
Validating Product Ideas
Tomer Sharon
2016
Fundamentals of Public Relations and Marketing Communications in Canada_cover
Fundamentals of Public Relations and Marketing Communications in CanadaWilliam Wray Carney, Leah-Ann Lymer
2015
Fundamentals of Public Relations and Marketing Communications in Canada
Fundamentals of Public Relations and Marketing Communications in Canada
William Wray Carney, Leah-Ann Lymer
2015
Research in Consumer Behavior_cover
Research in Consumer BehaviorRussell W. Belk, Linda Scott, Soren Askegaard
2012
Research in Consumer Behavior
Research in Consumer Behavior
Russell W. Belk, Linda Scott, Soren Askegaard
2012
Fashion Marketing_cover
Fashion Marketing
2024
Fashion Marketing
Fashion Marketing
2024
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
Using Semiotics in Marketing
Using Semiotics in Marketing
Rachel Lawes
2020
Marketing Ethics & Society_cover
Marketing Ethics & SocietyLynne Eagle, Stephan Dahl
2015
Marketing Ethics & Society
Marketing Ethics & Society
Lynne Eagle, Stephan Dahl
2015
Personal Branding & Success Marketing_cover
Personal Branding & Success MarketingSimone Janson
2025
Personal Branding & Success Marketing
Personal Branding & Success Marketing
Simone Janson
2025
Become an Influencer_cover
Become an InfluencerSimone Janson
2025
Become an Influencer
Become an Influencer
Simone Janson
2025
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations_cover
Digital Marketing and Social Media Strategies for Tourism and Hospitality OrganizationsAhmet Bulent Ozturk, Murat Hancer, Ahmet Ozturk
2022
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Ahmet Bulent Ozturk, Murat Hancer, Ahmet Ozturk
2022