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Brand Management_cover
Brand ManagementMichael Beverland
2021
Marketing Research Essentials_cover
Marketing Research EssentialsCarl McDaniel, Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
2013
Fashion Brand Stories_cover
Fashion Brand StoriesJoseph H. Hancock
2022
The User Experience Team of One_cover
The User Experience Team of OneLeah Buley
2013
Alchemy_cover
AlchemyRory Sutherland
2019
Testing Business Ideas_cover
Testing Business IdeasDavid J. Bland, Alexander Osterwalder
2019
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
Qualitative Consumer and Marketing Research_cover
Qualitative Consumer and Marketing ResearchRussell Belk, Eileen Fischer, Robert V Kozinets
2012
Interviewing Users_cover
Interviewing UsersSteve Portigal
2013
The 22 Immutable Laws of Branding_cover
The 22 Immutable Laws of BrandingAl Ries, Laura Ries
2009
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital AgeRobert Palmatier, Lena Steinhoff
2019
Qualitative Marketing Research_cover
Qualitative Marketing ResearchDominika Maison
2018
Absolute Essentials of Marketing Research_cover
Absolute Essentials of Marketing ResearchBonita M. Kolb
2021
Artificial Intelligence in Marketing_cover
Artificial Intelligence in MarketingK. Sudhir, Olivier Toubia
2023
Marketing Planning & Strategy_cover
Marketing Planning & StrategyJohn Dawes
2021
Customer Engagement Marketing_cover
Customer Engagement MarketingRobert W. Palmatier, V. Kumar, Colleen M. Harmeling
2017
R.E.D. Marketing_cover
R.E.D. MarketingGreg Creed, Ken Muench
2021
Advanced Customer Analytics_cover
Advanced Customer AnalyticsMike Grigsby
2016
Visual Analytics with Tableau_cover
Visual Analytics with TableauAlexander Loth
2019
Tableau For Dummies_cover
Tableau For DummiesMolly Monsey, Paul Sochan
2015
Star Brands_cover
Star BrandsCarolina Rogoll
2015
The Market Research Toolbox_cover
The Market Research ToolboxEdward F. (Francis) McQuarrie
2015
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2018
Neuro Design_cover
Neuro DesignDarren Bridger
2017
Betriebliche Marktforschung_cover
Betriebliche MarktforschungMarco Ottawa, Christian Rietz
2015
The Organic Growth Playbook_cover
The Organic Growth PlaybookBernard Jaworski, Bob Lurie
2020
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the AffluentDan S. Kennedy
2019
Sustainable Branding_cover
Sustainable BrandingPantea Foroudi, Maria Palazzo
2021
The Psychology of Design_cover
The Psychology of DesignRajeev Batra, Colleen Seifert, Diann Brei
2015
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Handbook of Market Intelligence_cover
The Handbook of Market IntelligenceHans Hedin, Irmeli Hirvensalo, Markko Vaarnas
2014
What Kids Buy_cover
What Kids BuyRobert H Reiher, Daniel Acuff
2008
Marketing 4.0_cover
Marketing 4.0Philip Kotler, Hermann Kartajaya, Iwan Setiawan
2019
INVESTIGACIÓN DE MERCADOS_cover
INVESTIGACIÓN DE MERCADOSCarl McDaniel, Jr., Roger Gates
2015
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Machine Learning and Artificial Intelligence in Marketing and Sales_cover
Machine Learning and Artificial Intelligence in Marketing and SalesNiladri Syam, Rajeeve Kaul
2021
The Art of Successful Brand Collaborations_cover
The Art of Successful Brand CollaborationsGéraldine Michel, Reine Willing
2020
AI in Marketing, Sales and Service_cover
AI in Marketing, Sales and ServicePeter Gentsch
2018
Marketing to Gen Z_cover
Marketing to Gen ZJeff Fromm, Angie Read
2018
Word of Mouth and Social Media_cover
Word of Mouth and Social MediaAllan J. Kimmel, Philip J. Kitchen
2016
Validating Product Ideas_cover
Validating Product IdeasTomer Sharon
2016
The Handbook of Brand Management Scales_cover
The Handbook of Brand Management ScalesLia Zarantonello, Véronique Pauwels-Delassus
2015
Measuring Customer Experience_cover
Measuring Customer ExperiencePhilipp Klaus
2014
Data Mining for Managers_cover
Data Mining for ManagersR. Boire
2014
Neuromarketing_cover
NeuromarketingPatrick Renvoise, Christophe Morin
2007
Marketing Analytics_cover
Marketing AnalyticsMike Grigsby
2022
Building Corporate Identity, Image and Reputation in the Digital Era_cover
Building Corporate Identity, Image and Reputation in the Digital EraT C Melewar, Charles Dennis, Pantea Foroudi
2021
Hello, My Name Is Awesome_cover
Hello, My Name Is AwesomeAlexandra Watkins
2019
Measuring Marketing_cover
Measuring MarketingJohn Davis
2017
Driving Demand_cover
Driving DemandCarlos Hidalgo
2015
The Customer Marketing Method_cover
The Customer Marketing MethodAdam Curry, Jay Curry
2002
Launching & Building a Brand For Dummies_cover
Launching & Building a Brand For DummiesAmy Will
2021
Using Semiotics in Marketing_cover
Using Semiotics in MarketingRachel Lawes
2020
The Marketing Mix_cover
The Marketing Mix50minutes
2015
White Papers For Dummies_cover
White Papers For DummiesGordon Graham
2013
Customer Insight Strategies_cover
Customer Insight StrategiesChristine Bailey
2020
Engaging Brands_cover
Engaging BrandsMichela Addis
2020
Research Design_cover
Research DesignPatricia Leavy
2022
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital EnvironmentsAlessandro Caliandro, Alessandro Gandini
2016