Why We Buy
eBook - ePub

Why We Buy

The Science Of Shopping

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Why We Buy

The Science Of Shopping

About this book

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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Yes, you can access Why We Buy by Paco Underhill in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Simon & Schuster
Year
2000
Print ISBN
9781416595243
eBook ISBN
9781416561743
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Table of contents

  1. Cover
  2. Dedication
  3. Author’s Note
  4. I INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
  5. II WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
  6. III MEN ARE FROM HOME DEPOT, WOMEN ARE FROM BLOOMINGDALES: THE DEMOGRAPHICS OF SHOPPING
  7. IV SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
  8. V SCREEN SAVERS, JET LAG AND WHIRLING DERVISHES: THE CULTURE OF SHOPPING
  9. Acknowledgments
  10. About the Author
  11. Copyright