Business

Marketing Research

Showing 61 - 120 out of 610 books
The Marketing Mix_cover
The Marketing Mix50minutes
2015
The Marketing Mix
The Marketing Mix
50minutes
2015
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
Motorsport Going Global_cover
Motorsport Going GlobalN. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Motorsport Going Global
Motorsport Going Global
N. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Statistics for Marketing and Consumer Research_cover
Statistics for Marketing and Consumer ResearchMario Mazzocchi, Author
2008
Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research
Mario Mazzocchi, Author
2008
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
The Guide to Earned Media_cover
The Guide to Earned MediaAnnie Pace Scranton
2023
The Guide to Earned Media
The Guide to Earned Media
Annie Pace Scranton
2023
Testing Business Ideas_cover
Testing Business IdeasDavid J. Bland, Alexander Osterwalder
2019
Testing Business Ideas
Testing Business Ideas
David J. Bland, Alexander Osterwalder
2019
Luxury Selling_cover
Luxury SellingFrancis Srun
2017
Luxury Selling
Luxury Selling
Francis Srun
2017
Strategic Communication Research in the Age of AI_cover
Strategic Communication Research in the Age of AIYoung Joon Lim
2024
Strategic Communication Research in the Age of AI
Strategic Communication Research in the Age of AI
Young Joon Lim
2024
Interviewing Users_cover
Interviewing UsersSteve Portigal
2023
Interviewing Users
Interviewing Users
Steve Portigal
2023
Value First, Then Price_cover
Value First, Then PriceAndreas Hinterhuber, Todd C. Snelgrove
2021
Value First, Then Price
Value First, Then Price
Andreas Hinterhuber, Todd C. Snelgrove
2021
Marketing Analytics_cover
Marketing AnalyticsAshok Charan
2015
Marketing Analytics
Marketing Analytics
Ashok Charan
2015
The Handbook of Global Outsourcing and Offshoring 3rd edition_cover
The Handbook of Global Outsourcing and Offshoring 3rd editionIlan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
The Handbook of Global Outsourcing and Offshoring 3rd edition
The Handbook of Global Outsourcing and Offshoring 3rd edition
Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
PR Technology, Data and Insights_cover
PR Technology, Data and InsightsMark Weiner
2021
PR Technology, Data and Insights
PR Technology, Data and Insights
Mark Weiner
2021
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
Follow the Feeling
Follow the Feeling
Kai D. Wright
2019
Spark_cover
SparkPatricia Leavy
2019
Spark
Spark
Patricia Leavy
2019
Empathetic Marketing_cover
Empathetic MarketingM. Ingwer
2017
Empathetic Marketing
Empathetic Marketing
M. Ingwer
2017
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital EnvironmentsAlessandro Caliandro, Alessandro Gandini
2016
Qualitative Research in Digital Environments
Qualitative Research in Digital Environments
Alessandro Caliandro, Alessandro Gandini
2016
The Routledge Companion to Marketing History_cover
The Routledge Companion to Marketing HistoryD.G. Brian Jones, Mark Tadajewski
2016
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History
D.G. Brian Jones, Mark Tadajewski
2016
The Marketing Performance Blueprint_cover
The Marketing Performance BlueprintPaul Roetzer
2014
The Marketing Performance Blueprint
The Marketing Performance Blueprint
Paul Roetzer
2014
Business Transformation_cover
Business TransformationAiman Zeid
2014
Business Transformation
Business Transformation
Aiman Zeid
2014
A / B Testing_cover
A / B TestingDan Siroker, Pete Koomen
2013
A / B Testing
A / B Testing
Dan Siroker, Pete Koomen
2013
Consuming Experience_cover
Consuming Experience
2013
Consuming Experience
Consuming Experience
2013
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
When to Use What Research Design_cover
When to Use What Research DesignW. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele
2012
When to Use What Research Design
When to Use What Research Design
W. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele
2012
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Qualitative Research Methods in Public Relations and Marketing Communications_cover
Qualitative Research Methods in Public Relations and Marketing CommunicationsChristine Daymon, Immy Holloway
2010
Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
2010
Qualitative Marketing Research_cover
Qualitative Marketing ResearchJohanna Moisander, Anu Valtonen
2006
Qualitative Marketing Research
Qualitative Marketing Research
Johanna Moisander, Anu Valtonen
2006
Consumer Behavior in Practice_cover
Consumer Behavior in PracticeEugene Y. Chan
2024
Consumer Behavior in Practice
Consumer Behavior in Practice
Eugene Y. Chan
2024
Digital Content Marketing_cover
Digital Content MarketingAgata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Content Marketing
Digital Content Marketing
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Questionnaire Design_cover
Questionnaire DesignKate Bolton, Ian Brace
2022
Questionnaire Design
Questionnaire Design
Kate Bolton, Ian Brace
2022
Inclusive Place Branding_cover
Inclusive Place BrandingMihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Inclusive Place Branding
Inclusive Place Branding
Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Creating the Viewer_cover
Creating the ViewerJustin Wyatt
2024
Creating the Viewer
Creating the Viewer
Justin Wyatt
2024
Explaining Inequality_cover
Explaining InequalityMaurizio Franzini, Mario Pianta
2015
Explaining Inequality
Explaining Inequality
Maurizio Franzini, Mario Pianta
2015
Tableau For Dummies_cover
Tableau For DummiesMolly Monsey, Paul Sochan
2015
Tableau For Dummies
Tableau For Dummies
Molly Monsey, Paul Sochan
2015
Marketing Effectiveness_cover
Marketing EffectivenessSorin Patilinet
2025
Marketing Effectiveness
Marketing Effectiveness
Sorin Patilinet
2025
Hello, My Name Is Awesome_cover
Hello, My Name Is AwesomeAlexandra Watkins
2019
Hello, My Name Is Awesome
Hello, My Name Is Awesome
Alexandra Watkins
2019
Visual Consumption_cover
Visual ConsumptionJonathan Schroeder
2002
Visual Consumption
Visual Consumption
Jonathan Schroeder
2002
Marketing Research_cover
Marketing Research
2025
Marketing Research
Marketing Research
2025
Artificial Intelligence in Marketing_cover
Artificial Intelligence in MarketingK. Sudhir, Olivier Toubia
2023
Artificial Intelligence in Marketing
Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia
2023
The Future of Purpose-Driven Branding_cover
The Future of Purpose-Driven BrandingDavid Aaker
2022
The Future of Purpose-Driven Branding
The Future of Purpose-Driven Branding
David Aaker
2022
What Customers Crave_cover
What Customers CraveNicholas Webb
2016
What Customers Crave
What Customers Crave
Nicholas Webb
2016
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the AffluentDan S. Kennedy, Martin J. Fischer
2025
No B.S. Marketing to the Affluent
No B.S. Marketing to the Affluent
Dan S. Kennedy, Martin J. Fischer
2025
Marketing Ethics and Consumer Society_cover
Marketing Ethics and Consumer Society
2025
Marketing Ethics and Consumer Society
Marketing Ethics and Consumer Society
2025
The Essentials of Marketing Research_cover
The Essentials of Marketing ResearchLawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
2012
The Essentials of Marketing Research
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
2012
Sensory Marketing_cover
Sensory MarketingB. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk
2009
Sensory Marketing
Sensory Marketing
B. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk
2009
Political Marketing on Social and Mobile Media_cover
Political Marketing on Social and Mobile Media
2025
Political Marketing on Social and Mobile Media
Political Marketing on Social and Mobile Media
2025
Culture-Led Brands_cover
Culture-Led BrandsLeila Fataar
2025
Culture-Led Brands
Culture-Led Brands
Leila Fataar
2025
Social Media Marketing All-in-One For Dummies_cover
Social Media Marketing All-in-One For DummiesMichelle Krasniak
2025
Social Media Marketing All-in-One For Dummies
Social Media Marketing All-in-One For Dummies
Michelle Krasniak
2025
Marketing 5.0_cover
Marketing 5.0
2025
Marketing 5.0
Marketing 5.0
2025
Money and Marketing in the Art World_cover
Money and Marketing in the Art WorldHenrik Hagtvedt
2024
Money and Marketing in the Art World
Money and Marketing in the Art World
Henrik Hagtvedt
2024
Winning Marketing Strategies Using Generative AI_cover
Winning Marketing Strategies Using Generative AIGary W. Randazzo
2024
Winning Marketing Strategies Using Generative AI
Winning Marketing Strategies Using Generative AI
Gary W. Randazzo
2024
Reimagining Operational Excellence_cover
Reimagining Operational ExcellencePhilip Kotler, Hermawan Kartajaya, Jacky Mussry
2024
Reimagining Operational Excellence
Reimagining Operational Excellence
Philip Kotler, Hermawan Kartajaya, Jacky Mussry
2024
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Building AI Driven Marketing Capabilities_cover
Building AI Driven Marketing Capabilities
2023
Building AI Driven Marketing Capabilities
Building AI Driven Marketing Capabilities
2023
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Organic Social Media
Organic Social Media
Jenny Li Fowler
2023
The Business of Data_cover
The Business of DataMartin De Saulles
2020
The Business of Data
The Business of Data
Martin De Saulles
2020