Business

Marketing Research

Showing 61 - 120 out of 614 books
Motorsport Going Global_cover
Motorsport Going GlobalN. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Motorsport Going Global
Motorsport Going Global
N. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Bottom of the Pyramid Marketing_cover
Bottom of the Pyramid MarketingRamendra Singh
2018
Bottom of the Pyramid Marketing
Bottom of the Pyramid Marketing
Ramendra Singh
2018
Statistics for Marketing and Consumer Research_cover
Statistics for Marketing and Consumer ResearchMario Mazzocchi, Author
2008
Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research
Mario Mazzocchi, Author
2008
Testing Business Ideas_cover
Testing Business IdeasDavid J. Bland, Alexander Osterwalder
2019
Testing Business Ideas
Testing Business Ideas
David J. Bland, Alexander Osterwalder
2019
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Interviewing Users_cover
Interviewing UsersSteve Portigal
2023
Interviewing Users
Interviewing Users
Steve Portigal
2023
The Guide to Earned Media_cover
The Guide to Earned MediaAnnie Pace Scranton
2023
The Guide to Earned Media
The Guide to Earned Media
Annie Pace Scranton
2023
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
PR Technology, Data and Insights_cover
PR Technology, Data and InsightsMark Weiner
2021
PR Technology, Data and Insights
PR Technology, Data and Insights
Mark Weiner
2021
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
Follow the Feeling
Follow the Feeling
Kai D. Wright
2019
Empathetic Marketing_cover
Empathetic MarketingM. Ingwer
2017
Empathetic Marketing
Empathetic Marketing
M. Ingwer
2017
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital EnvironmentsAlessandro Caliandro, Alessandro Gandini
2016
Qualitative Research in Digital Environments
Qualitative Research in Digital Environments
Alessandro Caliandro, Alessandro Gandini
2016
The Routledge Companion to Marketing History_cover
The Routledge Companion to Marketing HistoryD.G. Brian Jones, Mark Tadajewski
2016
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History
D.G. Brian Jones, Mark Tadajewski
2016
The Marketing Performance Blueprint_cover
The Marketing Performance BlueprintPaul Roetzer
2014
The Marketing Performance Blueprint
The Marketing Performance Blueprint
Paul Roetzer
2014
Business Transformation_cover
Business TransformationAiman Zeid
2014
Business Transformation
Business Transformation
Aiman Zeid
2014
A / B Testing_cover
A / B TestingDan Siroker, Pete Koomen
2013
A / B Testing
A / B Testing
Dan Siroker, Pete Koomen
2013
When to Use What Research Design_cover
When to Use What Research DesignW. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele
2012
When to Use What Research Design
When to Use What Research Design
W. Paul Vogt, Dianne C. Gardner, Lynne M. Haeffele
2012
Qualitative Research Methods in Public Relations and Marketing Communications_cover
Qualitative Research Methods in Public Relations and Marketing CommunicationsChristine Daymon, Immy Holloway
2010
Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
2010
Luxury Selling_cover
Luxury SellingFrancis Srun
2017
Luxury Selling
Luxury Selling
Francis Srun
2017
Strategic Communication Research in the Age of AI_cover
Strategic Communication Research in the Age of AIYoung Joon Lim
2024
Strategic Communication Research in the Age of AI
Strategic Communication Research in the Age of AI
Young Joon Lim
2024
Consumer Behavior in Practice_cover
Consumer Behavior in PracticeEugene Y. Chan
2024
Consumer Behavior in Practice
Consumer Behavior in Practice
Eugene Y. Chan
2024
Digital Content Marketing_cover
Digital Content MarketingAgata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Content Marketing
Digital Content Marketing
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Value First, Then Price_cover
Value First, Then PriceAndreas Hinterhuber, Todd C. Snelgrove
2021
Value First, Then Price
Value First, Then Price
Andreas Hinterhuber, Todd C. Snelgrove
2021
Marketing Analytics_cover
Marketing AnalyticsAshok Charan
2015
Marketing Analytics
Marketing Analytics
Ashok Charan
2015
The Handbook of Global Outsourcing and Offshoring 3rd edition_cover
The Handbook of Global Outsourcing and Offshoring 3rd editionIlan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
The Handbook of Global Outsourcing and Offshoring 3rd edition
The Handbook of Global Outsourcing and Offshoring 3rd edition
Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
Questionnaire Design_cover
Questionnaire DesignKate Bolton, Ian Brace
2022
Questionnaire Design
Questionnaire Design
Kate Bolton, Ian Brace
2022
Spark_cover
SparkPatricia Leavy
2019
Spark
Spark
Patricia Leavy
2019
Inclusive Place Branding_cover
Inclusive Place BrandingMihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Inclusive Place Branding
Inclusive Place Branding
Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Consuming Experience_cover
Consuming Experience
2013
Consuming Experience
Consuming Experience
2013
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Creating the Viewer_cover
Creating the ViewerJustin Wyatt
2024
Creating the Viewer
Creating the Viewer
Justin Wyatt
2024
Explaining Inequality_cover
Explaining InequalityMaurizio Franzini, Mario Pianta
2015
Explaining Inequality
Explaining Inequality
Maurizio Franzini, Mario Pianta
2015
Tableau For Dummies_cover
Tableau For DummiesMolly Monsey, Paul Sochan
2015
Tableau For Dummies
Tableau For Dummies
Molly Monsey, Paul Sochan
2015
Qualitative Marketing Research_cover
Qualitative Marketing ResearchJohanna Moisander, Anu Valtonen
2006
Qualitative Marketing Research
Qualitative Marketing Research
Johanna Moisander, Anu Valtonen
2006
Marketing Effectiveness_cover
Marketing EffectivenessSorin Patilinet
2025
Marketing Effectiveness
Marketing Effectiveness
Sorin Patilinet
2025
Marketing Research_cover
Marketing Research
2025
Marketing Research
Marketing Research
2025
Davos Man_cover
Davos ManPeter S. Goodman
2022
Davos Man
Davos Man
Peter S. Goodman
2022
Hello, My Name Is Awesome_cover
Hello, My Name Is AwesomeAlexandra Watkins
2019
Hello, My Name Is Awesome
Hello, My Name Is Awesome
Alexandra Watkins
2019
No B.S. Marketing to the Affluent_cover
No B.S. Marketing to the AffluentDan S. Kennedy, Martin J. Fischer
2025
No B.S. Marketing to the Affluent
No B.S. Marketing to the Affluent
Dan S. Kennedy, Martin J. Fischer
2025
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Consumer Behaviour_cover
Consumer BehaviourGordon Foxall
2014
Consumer Behaviour
Consumer Behaviour
Gordon Foxall
2014
Political Marketing on Social and Mobile Media_cover
Political Marketing on Social and Mobile Media
2025
Political Marketing on Social and Mobile Media
Political Marketing on Social and Mobile Media
2025
Stop Wasting Research_cover
Stop Wasting ResearchJake Burghardt
2025
Stop Wasting Research
Stop Wasting Research
Jake Burghardt
2025
Culture-Led Brands_cover
Culture-Led BrandsLeila Fataar
2025
Culture-Led Brands
Culture-Led Brands
Leila Fataar
2025
Marketing 5.0_cover
Marketing 5.0
2025
Marketing 5.0
Marketing 5.0
2025
Winning Marketing Strategies Using Generative AI_cover
Winning Marketing Strategies Using Generative AIGary W. Randazzo
2024
Winning Marketing Strategies Using Generative AI
Winning Marketing Strategies Using Generative AI
Gary W. Randazzo
2024
The Business of Data_cover
The Business of DataMartin De Saulles
2020
The Business of Data
The Business of Data
Martin De Saulles
2020
Artificial Intelligence for Fashion Industry in the Big Data Era_cover
Artificial Intelligence for Fashion Industry in the Big Data Era
2018
Artificial Intelligence for Fashion Industry in the Big Data Era
Artificial Intelligence for Fashion Industry in the Big Data Era
2018
Marketing and American Consumer Culture_cover
Marketing and American Consumer CultureArthur Asa Berger
2016
Marketing and American Consumer Culture
Marketing and American Consumer Culture
Arthur Asa Berger
2016
Advanced Customer Analytics_cover
Advanced Customer AnalyticsMike Grigsby
2016
Advanced Customer Analytics
Advanced Customer Analytics
Mike Grigsby
2016
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Storytelling for User Experience
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010
Visual Consumption_cover
Visual ConsumptionJonathan Schroeder
2002
Visual Consumption
Visual Consumption
Jonathan Schroeder
2002
Competitive Intelligence_cover
Competitive IntelligenceC. West
2001
Competitive Intelligence
Competitive Intelligence
C. West
2001
Creative Confidence – Confident Originality for Professional Success_cover
Creative Confidence – Confident Originality for Professional SuccessSimone Janson
2025
Creative Confidence – Confident Originality for Professional Success
Creative Confidence – Confident Originality for Professional Success
Simone Janson
2025
The Crazier the Better – On the Power of Good Ideas & How to Implement Them_cover
The Crazier the Better – On the Power of Good Ideas & How to Implement ThemSimone Janson
2025
The Crazier the Better – On the Power of Good Ideas & How to Implement Them
The Crazier the Better – On the Power of Good Ideas & How to Implement Them
Simone Janson
2025
The Enlightenment Formula – Creative Thinking Patterns for Groundbreaking Solutions_cover
The Enlightenment Formula – Creative Thinking Patterns for Groundbreaking SolutionsSimone Janson
2025
The Enlightenment Formula – Creative Thinking Patterns for Groundbreaking Solutions
The Enlightenment Formula – Creative Thinking Patterns for Groundbreaking Solutions
Simone Janson
2025
Exceptionally Innovative – Fully Tapping into Creative Potential_cover
Exceptionally Innovative – Fully Tapping into Creative PotentialSimone Janson
2025
Exceptionally Innovative – Fully Tapping into Creative Potential
Exceptionally Innovative – Fully Tapping into Creative Potential
Simone Janson
2025