Business

Marketing Research

Showing 61 - 120 out of 705 books
The Intuitive Customer_cover
The Intuitive CustomerColin Shaw, Ryan Hamilton, Ryan Hamilton
2016
The Intuitive Customer
The Intuitive Customer
Colin Shaw, Ryan Hamilton, Ryan Hamilton
2016
Digital Neuromarketing_cover
Digital NeuromarketingSam Page
2015
Digital Neuromarketing
Digital Neuromarketing
Sam Page
2015
Star Brands_cover
Star BrandsCarolina Rogoll
2015
Star Brands
Star Brands
Carolina Rogoll
2015
The Big Data-Driven Business_cover
The Big Data-Driven BusinessRussell Glass, Sean Callahan
2014
The Big Data-Driven Business
The Big Data-Driven Business
Russell Glass, Sean Callahan
2014
Lifestyle Market Segmentation_cover
Lifestyle Market SegmentationArt Weinstein, Dennis J. Cahill, Dennis J Cahill
2014
Lifestyle Market Segmentation
Lifestyle Market Segmentation
Art Weinstein, Dennis J. Cahill, Dennis J Cahill
2014
White Papers For Dummies_cover
White Papers For DummiesGordon Graham
2013
White Papers For Dummies
White Papers For Dummies
Gordon Graham
2013
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Storytelling for User Experience
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010
Researching Customer Satisfaction and Loyalty_cover
Researching Customer Satisfaction and LoyaltyPaul Szwarc
2005
Researching Customer Satisfaction and Loyalty
Researching Customer Satisfaction and Loyalty
Paul Szwarc
2005
Marketing_cover
MarketingSvend Hollensen, Marc Oliver Opresnik
2019
Marketing
Marketing
Svend Hollensen, Marc Oliver Opresnik
2019
Premium by Design_cover
Premium by DesignMarco Bevolo, Alex Gofman
2016
Premium by Design
Premium by Design
Marco Bevolo, Alex Gofman
2016
Emotional Branding_cover
Emotional BrandingMarc Gobe
2010
Emotional Branding
Emotional Branding
Marc Gobe
2010
Statistics for Marketing and Consumer Research_cover
Statistics for Marketing and Consumer ResearchMario Mazzocchi, Author
2008
Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research
Mario Mazzocchi, Author
2008
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Organic Social Media
Organic Social Media
Jenny Li Fowler
2023
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital EnvironmentsAlessandro Caliandro, Alessandro Gandini
2016
Qualitative Research in Digital Environments
Qualitative Research in Digital Environments
Alessandro Caliandro, Alessandro Gandini
2016
Segmentation, Revenue Management and Pricing Analytics_cover
Segmentation, Revenue Management and Pricing AnalyticsTudor Bodea, Mark Ferguson
2014
Segmentation, Revenue Management and Pricing Analytics
Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea, Mark Ferguson
2014
International Marketing in a Changing World_cover
International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
International Marketing in a Changing World
International Marketing in a Changing World
M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
Aaker on Branding_cover
Aaker on BrandingDavid Aaker
2025
Aaker on Branding
Aaker on Branding
David Aaker
2025
Strategic Communication Research in the Age of AI_cover
Strategic Communication Research in the Age of AIYoung Joon Lim
2024
Strategic Communication Research in the Age of AI
Strategic Communication Research in the Age of AI
Young Joon Lim
2024
Winning Marketing Strategies Using Generative AI_cover
Winning Marketing Strategies Using Generative AIGary W. Randazzo
2024
Winning Marketing Strategies Using Generative AI
Winning Marketing Strategies Using Generative AI
Gary W. Randazzo
2024
Marketing with AI For Dummies_cover
Marketing with AI For DummiesShiv Singh
2024
Marketing with AI For Dummies
Marketing with AI For Dummies
Shiv Singh
2024
Social Media Measurement and Management_cover
Social Media Measurement and ManagementJeremy Harris Lipschultz
2024
Social Media Measurement and Management
Social Media Measurement and Management
Jeremy Harris Lipschultz
2024
Consumer Behavior in Practice_cover
Consumer Behavior in PracticeEugene Y. Chan
2024
Consumer Behavior in Practice
Consumer Behavior in Practice
Eugene Y. Chan
2024
The Guide to Earned Media_cover
The Guide to Earned MediaAnnie Pace Scranton
2023
The Guide to Earned Media
The Guide to Earned Media
Annie Pace Scranton
2023
Absolute Essentials of Marketing Research_cover
Absolute Essentials of Marketing ResearchBonita M. Kolb
2021
Absolute Essentials of Marketing Research
Absolute Essentials of Marketing Research
Bonita M. Kolb
2021
Deploy Empathy_cover
Deploy EmpathyMichele Hansen
2021
Deploy Empathy
Deploy Empathy
Michele Hansen
2021
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
PR Technology, Data and Insights_cover
PR Technology, Data and InsightsMark Weiner
2021
PR Technology, Data and Insights
PR Technology, Data and Insights
Mark Weiner
2021
Absolute Essentials of Strategic Marketing_cover
Absolute Essentials of Strategic MarketingTony Proctor
2020
Absolute Essentials of Strategic Marketing
Absolute Essentials of Strategic Marketing
Tony Proctor
2020
Testing Business Ideas_cover
Testing Business IdeasDavid J. Bland, Alexander Osterwalder
2019
Testing Business Ideas
Testing Business Ideas
David J. Bland, Alexander Osterwalder
2019
Inclusive Place Branding_cover
Inclusive Place BrandingMihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Inclusive Place Branding
Inclusive Place Branding
Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Luxury Selling_cover
Luxury SellingFrancis Srun
2017
Luxury Selling
Luxury Selling
Francis Srun
2017
Big Shifts Ahead_cover
Big Shifts AheadJohn Burns, Chris Porter
2016
Big Shifts Ahead
Big Shifts Ahead
John Burns, Chris Porter
2016
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity_cover
Controversy in Marketing Theory: For Reason, Realism, Truth and ObjectivityShelby D. Hunt
2016
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
2016
Explaining Inequality_cover
Explaining InequalityMaurizio Franzini, Mario Pianta
2015
Explaining Inequality
Explaining Inequality
Maurizio Franzini, Mario Pianta
2015
Asking Questions_cover
Asking QuestionsNorman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Asking Questions
Asking Questions
Norman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Marketing Analytics_cover
Marketing AnalyticsAshok Charan
2015
Marketing Analytics
Marketing Analytics
Ashok Charan
2015
The Market Research Toolbox_cover
The Market Research ToolboxEdward F. McQuarrie
2015
The Market Research Toolbox
The Market Research Toolbox
Edward F. McQuarrie
2015
The Handbook of Global Outsourcing and Offshoring 3rd edition_cover
The Handbook of Global Outsourcing and Offshoring 3rd editionIlan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
The Handbook of Global Outsourcing and Offshoring 3rd edition
The Handbook of Global Outsourcing and Offshoring 3rd edition
Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks
2015
Handbook of Brand Relationships_cover
Handbook of Brand RelationshipsDeborah J. MacInnis, C. Whan Park, Joseph W. Priester
2014
Handbook of Brand Relationships
Handbook of Brand Relationships
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
2014
A/B Testing_cover
A/B TestingDan Siroker, Pete Koomen
2013
A/B Testing
A/B Testing
Dan Siroker, Pete Koomen
2013
Consuming Experience_cover
Consuming Experience
2013
Consuming Experience
Consuming Experience
2013
Qualitative Consumer and Marketing Research_cover
Qualitative Consumer and Marketing ResearchRussell Belk, Eileen Fischer, Robert V Kozinets
2012
Qualitative Consumer and Marketing Research
Qualitative Consumer and Marketing Research
Russell Belk, Eileen Fischer, Robert V Kozinets
2012
Marketing Research for Managers_cover
Marketing Research for ManagersSunny Crouch, Matthew Housden
2012
Marketing Research for Managers
Marketing Research for Managers
Sunny Crouch, Matthew Housden
2012
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Kellogg on Branding_cover
Kellogg on BrandingAlice M. Tybout, Tim Calkins
2011
Kellogg on Branding
Kellogg on Branding
Alice M. Tybout, Tim Calkins
2011
Eating the Big Fish_cover
Eating the Big FishAdam Morgan
2009
Eating the Big Fish
Eating the Big Fish
Adam Morgan
2009
Qualitative Marketing Research_cover
Qualitative Marketing ResearchJohanna Moisander, Anu Valtonen
2006
Qualitative Marketing Research
Qualitative Marketing Research
Johanna Moisander, Anu Valtonen
2006
Digital Marketing Fundamentals_cover
Digital Marketing FundamentalsGreg Jarboe, Matt Bailey, Michael Stebbins
2023
Digital Marketing Fundamentals
Digital Marketing Fundamentals
Greg Jarboe, Matt Bailey, Michael Stebbins
2023
Fashion Brand Stories_cover
Fashion Brand StoriesJoseph H. Hancock
2022
Fashion Brand Stories
Fashion Brand Stories
Joseph H. Hancock
2022
Philosophy of Marketing_cover
Philosophy of MarketingMatteo Giannasi, Francesco Casarin
2021
Philosophy of Marketing
Philosophy of Marketing
Matteo Giannasi, Francesco Casarin
2021
The Organic Growth Playbook_cover
The Organic Growth PlaybookBernard Jaworski, Bob Lurie
2020
The Organic Growth Playbook
The Organic Growth Playbook
Bernard Jaworski, Bob Lurie
2020
Contemporary Issues in Branding_cover
Contemporary Issues in Branding
2019
Contemporary Issues in Branding
Contemporary Issues in Branding
2019
Marketing Research with SAS Enterprise Guide_cover
Marketing Research with SAS Enterprise GuideKristof Coussement, Nathalie Demoulin
2017
Marketing Research with SAS Enterprise Guide
Marketing Research with SAS Enterprise Guide
Kristof Coussement, Nathalie Demoulin
2017
Ratings Analysis_cover
Ratings AnalysisJames Webster, Patricia Phalen, Lawrence Lichty, Patricia F. Phalen, Lawrence W. Lichty
2013
Ratings Analysis
Ratings Analysis
James Webster, Patricia Phalen, Lawrence Lichty, Patricia F. Phalen, Lawrence W. Lichty
2013
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Brand Aid_cover
Brand AidBrad VanAuken
2014
Brand Aid
Brand Aid
Brad VanAuken
2014
Management of Marketing_cover
Management of MarketingPaul Reynolds, Geoff Lancaster
2005
Management of Marketing
Management of Marketing
Paul Reynolds, Geoff Lancaster
2005
Creativity in PR and Communications_cover
Creativity in PR and CommunicationsJon Cope, Stuart Mayell
2025
Creativity in PR and Communications
Creativity in PR and Communications
Jon Cope, Stuart Mayell
2025
Brand Loyalty and Consumer Behavior_cover
Brand Loyalty and Consumer BehaviorElwira Gross-Gniot, Maciej Dębski, Ewa Szkudlarek
2026
Brand Loyalty and Consumer Behavior
Brand Loyalty and Consumer Behavior
Elwira Gross-Gniot, Maciej Dębski, Ewa Szkudlarek
2026
How to Do More with Less_cover
How to Do More with LessSharon Gai
2026
How to Do More with Less
How to Do More with Less
Sharon Gai
2026