Business

Marketing Research

Showing 61 - 120 out of 673 books
White Papers For Dummies_cover
White Papers For DummiesGordon Graham
2013
White Papers For Dummies
White Papers For Dummies
Gordon Graham
2013
Research Methods_cover
Research MethodsSteve Chapman, Patrick McNeill, Patrick Mcneill
2005
Research Methods
Research Methods
Steve Chapman, Patrick McNeill, Patrick Mcneill
2005
Motorsport Going Global_cover
Motorsport Going GlobalN. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Motorsport Going Global
Motorsport Going Global
N. Henry, T. Angus, M. Jenkins, C. Aylett
2007
Statistics for Marketing and Consumer Research_cover
Statistics for Marketing and Consumer ResearchMario Mazzocchi, Author
2008
Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research
Mario Mazzocchi, Author
2008
PR Technology, Data and Insights_cover
PR Technology, Data and InsightsMark Weiner
2021
PR Technology, Data and Insights
PR Technology, Data and Insights
Mark Weiner
2021
Organic Social Media_cover
Organic Social MediaJenny Li Fowler
2023
Organic Social Media
Organic Social Media
Jenny Li Fowler
2023
Digital Content Marketing_cover
Digital Content MarketingAgata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Digital Content Marketing
Digital Content Marketing
Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
2023
Interviewing Users_cover
Interviewing UsersSteve Portigal
2023
Interviewing Users
Interviewing Users
Steve Portigal
2023
Media Analytics_cover
Media AnalyticsC. Ann Hollifield, Amy Jo Coffey
2023
Media Analytics
Media Analytics
C. Ann Hollifield, Amy Jo Coffey
2023
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2021
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2021
The New Chameleons_cover
The New ChameleonsMichael R. Solomon
2021
The New Chameleons
The New Chameleons
Michael R. Solomon
2021
Inclusive Place Branding_cover
Inclusive Place BrandingMihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Inclusive Place Branding
Inclusive Place Branding
Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou
2017
Qualitative Research in Digital Environments_cover
Qualitative Research in Digital EnvironmentsAlessandro Caliandro, Alessandro Gandini
2016
Qualitative Research in Digital Environments
Qualitative Research in Digital Environments
Alessandro Caliandro, Alessandro Gandini
2016
Advanced Customer Analytics_cover
Advanced Customer AnalyticsMike Grigsby
2016
Advanced Customer Analytics
Advanced Customer Analytics
Mike Grigsby
2016
The Routledge Companion to Marketing History_cover
The Routledge Companion to Marketing HistoryD.G. Brian Jones, Mark Tadajewski
2016
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History
D.G. Brian Jones, Mark Tadajewski
2016
Using Qualitative Research in Advertising_cover
Using Qualitative Research in AdvertisingMargaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2011
Storytelling for User Experience_cover
Storytelling for User ExperienceWhitney Quesenbery, Kevin Brooks
2010
Storytelling for User Experience
Storytelling for User Experience
Whitney Quesenbery, Kevin Brooks
2010
Advanced Research Methodologies and Practices_cover
Advanced Research Methodologies and PracticesDhananjay Mandlik, Parag Kalkar, Chandrani Singh
2025
Advanced Research Methodologies and Practices
Advanced Research Methodologies and Practices
Dhananjay Mandlik, Parag Kalkar, Chandrani Singh
2025
Winning Marketing Strategies Using Generative AI_cover
Winning Marketing Strategies Using Generative AIGary W. Randazzo
2024
Winning Marketing Strategies Using Generative AI
Winning Marketing Strategies Using Generative AI
Gary W. Randazzo
2024
Luxury Brand and Art Collaborations_cover
Luxury Brand and Art CollaborationsFederica Carlotto
2024
Luxury Brand and Art Collaborations
Luxury Brand and Art Collaborations
Federica Carlotto
2024
Business Analytics_cover
Business AnalyticsArul Mishra, Himanshu Mishra
2024
Business Analytics
Business Analytics
Arul Mishra, Himanshu Mishra
2024
AI-Based Data Analytics_cover
AI-Based Data Analytics
2023
AI-Based Data Analytics
AI-Based Data Analytics
2023
Digital Marketing Fundamentals_cover
Digital Marketing FundamentalsGreg Jarboe, Matt Bailey, Michael Stebbins
2023
Digital Marketing Fundamentals
Digital Marketing Fundamentals
Greg Jarboe, Matt Bailey, Michael Stebbins
2023
Assemblage_cover
AssemblageEmmanuel Probst
2023
Assemblage
Assemblage
Emmanuel Probst
2023
The Future of Purpose-Driven Branding_cover
The Future of Purpose-Driven BrandingDavid Aaker
2022
The Future of Purpose-Driven Branding
The Future of Purpose-Driven Branding
David Aaker
2022
Testing Business Ideas_cover
Testing Business IdeasDavid J. Bland, Alexander Osterwalder
2019
Testing Business Ideas
Testing Business Ideas
David J. Bland, Alexander Osterwalder
2019
Follow the Feeling_cover
Follow the FeelingKai D. Wright
2019
Follow the Feeling
Follow the Feeling
Kai D. Wright
2019
Basic and Advanced Focus Groups_cover
Basic and Advanced Focus GroupsDavid L. Morgan
2018
Basic and Advanced Focus Groups
Basic and Advanced Focus Groups
David L. Morgan
2018
Marketing Research_cover
Marketing ResearchBonita Kolb
2017
Marketing Research
Marketing Research
Bonita Kolb
2017
The Handbook for Market Research for Life Sciences Companies_cover
The Handbook for Market Research for Life Sciences CompaniesJean-Francois Denault
2017
The Handbook for Market Research for Life Sciences Companies
The Handbook for Market Research for Life Sciences Companies
Jean-Francois Denault
2017
Asking Questions_cover
Asking QuestionsNorman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Asking Questions
Asking Questions
Norman M. Bradburn, Seymour Sudman, Brian Wansink
2015
Marketing Analytics_cover
Marketing AnalyticsAshok Charan
2015
Marketing Analytics
Marketing Analytics
Ashok Charan
2015
Why People Buy_cover
Why People BuyAmitav Chakravarti, Manoj Thomas
2015
Why People Buy
Why People Buy
Amitav Chakravarti, Manoj Thomas
2015
The Market Research Toolbox_cover
The Market Research ToolboxEdward F. McQuarrie
2015
The Market Research Toolbox
The Market Research Toolbox
Edward F. McQuarrie
2015
Handbook of Brand Relationships_cover
Handbook of Brand RelationshipsDeborah J. MacInnis, C. Whan Park, Joseph W. Priester
2014
Handbook of Brand Relationships
Handbook of Brand Relationships
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
2014
Ratings Analysis_cover
Ratings AnalysisJames Webster, Patricia Phalen, Lawrence Lichty, Patricia F. Phalen, Lawrence W. Lichty
2013
Ratings Analysis
Ratings Analysis
James Webster, Patricia Phalen, Lawrence Lichty, Patricia F. Phalen, Lawrence W. Lichty
2013
Understanding Business Research_cover
Understanding Business ResearchBart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Understanding Business Research
Understanding Business Research
Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger
2012
Eating the Big Fish_cover
Eating the Big FishAdam Morgan
2009
Eating the Big Fish
Eating the Big Fish
Adam Morgan
2009
Qualitative Marketing Research_cover
Qualitative Marketing ResearchJohanna Moisander, Anu Valtonen
2006
Qualitative Marketing Research
Qualitative Marketing Research
Johanna Moisander, Anu Valtonen
2006
Bayesian Statistics and Marketing_cover
Bayesian Statistics and MarketingPeter E. Rossi, Greg M. Allenby, Sanjog Misra
2024
Bayesian Statistics and Marketing
Bayesian Statistics and Marketing
Peter E. Rossi, Greg M. Allenby, Sanjog Misra
2024
Big Shifts Ahead_cover
Big Shifts AheadJohn Burns, Chris Porter
2016
Big Shifts Ahead
Big Shifts Ahead
John Burns, Chris Porter
2016
Explaining Inequality_cover
Explaining InequalityMaurizio Franzini, Mario Pianta
2015
Explaining Inequality
Explaining Inequality
Maurizio Franzini, Mario Pianta
2015
Consuming Experience_cover
Consuming Experience
2013
Consuming Experience
Consuming Experience
2013
Agent-Powered Growth_cover
Agent-Powered GrowthStu Sjouwerman
2025
Agent-Powered Growth
Agent-Powered Growth
Stu Sjouwerman
2025
International Marketing in a Changing World_cover
International Marketing in a Changing WorldM. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
International Marketing in a Changing World
International Marketing in a Changing World
M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil
2025
Rethinking Application – The End of Job Search as We Knew It_cover
Rethinking Application – The End of Job Search as We Knew ItSimone Janson
2026
Rethinking Application – The End of Job Search as We Knew It
Rethinking Application – The End of Job Search as We Knew It
Simone Janson
2026
„Was Awesome!“ – Successfully Sell Your Resume & Get Any Job_cover
„Was Awesome!“ – Successfully Sell Your Resume & Get Any JobSimone Janson
2026
„Was Awesome!“ – Successfully Sell Your Resume & Get Any Job
„Was Awesome!“ – Successfully Sell Your Resume & Get Any Job
Simone Janson
2026
The Consumer Insights Handbook_cover
The Consumer Insights HandbookDanielle Sarver Coombs
2026
The Consumer Insights Handbook
The Consumer Insights Handbook
Danielle Sarver Coombs
2026
Be Digitally Visible & Convince your Audience_cover
Be Digitally Visible & Convince your AudienceSimone Janson
2026
Be Digitally Visible & Convince your Audience
Be Digitally Visible & Convince your Audience
Simone Janson
2026
Robot as a Colleague? No Fear of Job Loss_cover
Robot as a Colleague? No Fear of Job LossSimone Janson
2026
Robot as a Colleague? No Fear of Job Loss
Robot as a Colleague? No Fear of Job Loss
Simone Janson
2026
Power & Impact_cover
Power & ImpactSimone Janson
2026
Power & Impact
Power & Impact
Simone Janson
2026
Learn the right way_cover
Learn the right waySimone Janson
2026
Learn the right way
Learn the right way
Simone Janson
2026
How to Write a Job Application_cover
How to Write a Job ApplicationSimone Janson
2026
How to Write a Job Application
How to Write a Job Application
Simone Janson
2026
Digitalization & Change Management_cover
Digitalization & Change ManagementSimone Janson
2026
Digitalization & Change Management
Digitalization & Change Management
Simone Janson
2026
How to Do More with Less_cover
How to Do More with LessSharon Gai
2026
How to Do More with Less
How to Do More with Less
Sharon Gai
2026
We work Together_cover
We work TogetherSimone Janson
2026
We work Together
We work Together
Simone Janson
2026
Like a Boss - How get Important_cover
Like a Boss - How get ImportantSimone Janson
2026
Like a Boss - How get Important
Like a Boss - How get Important
Simone Janson
2026
Restart!! Job Change & Professional Reorientation in the World of Work_cover
Restart!! Job Change & Professional Reorientation in the World of WorkSimone Janson
2026
Restart!! Job Change & Professional Reorientation in the World of Work
Restart!! Job Change & Professional Reorientation in the World of Work
Simone Janson
2026
Principles of Marketing Analytics_cover
Principles of Marketing AnalyticsIjeoma Onwumere
2026
Principles of Marketing Analytics
Principles of Marketing Analytics
Ijeoma Onwumere
2026
Luxury Marketing_cover
Luxury MarketingKent Le
2026
Luxury Marketing
Luxury Marketing
Kent Le
2026