WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & Enterprise
FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising
FINALIST: 2025 International Book Awards (IBA) - Business: Marketing & Advertising
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.
In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.
Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
- 232 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Praise for Organic Social Media
- Organic Social Media
- Dedication
- Contents
- About the author
- Preface
- Acknowledgments
- 01 Strategy Versus Tactics
- 02 Social Media Goal-Setting
- 03 Who is Your Audience?
- 04 Choosing the Right Platforms
- 05 Content
- 06 The Posting Process
- 07 The Content Calendar
- 08 What Metrics Should You be Tracking on Social Media?
- 09 The Backup Plan
- 10 Tips for Thriving as a Social Media Manager
- Index
- Copyright Page
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Yes, you can access Organic Social Media by Jenny Li Fowler in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.