eBook - ePub

International Marketing in a Changing World

Name: International Marketing in a Changing World
Author: M. Billur Akdeniz,Sebastian van der Vegt,S. Tamer Cavusgil

A Managerial Guidebook

M. Billur Akdeniz,

Sebastian van der Vegt,

S. Tamer Cavusgil,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

International Marketing in a Changing World

A Managerial Guidebook

M. Billur Akdeniz,

Sebastian van der Vegt,

S. Tamer Cavusgil,

About this book

Navigate Global Markets with Confidence

International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.

International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.

Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.

With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access International Marketing in a Changing World by M. Billur Akdeniz,Sebastian van der Vegt,S. Tamer Cavusgil in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.