eBook - ePub

Data-Driven Personalization

Name: Data-Driven Personalization
Author: Zontee Hou

How to Use Consumer Insights to Generate Customer Loyalty

Zontee Hou,

280 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Data-Driven Personalization

How to Use Consumer Insights to Generate Customer Loyalty

Zontee Hou,

About this book

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.

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Yes, you can access Data-Driven Personalization by Zontee Hou in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.