WINNER: NYC Big Book Award 2025 - Sales & Marketing
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results.
The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
eBook - ePub
Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
- 280 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Table of contents
- List of Figures
- About the Author
- Introduction
- 01 The Case for Data-Driven Personalization
- PART ONE Understanding Your Customers
- 02 Starting With the Right Audiences
- 03 Researching and Segmenting Your Audiences
- 04 Gaining Insights When Your Resources Are Limited
- PART TWO Building the Toolkit for Personalization
- 05 Preparing for Personalization: The Strategy Behind the Data
- 06 Setting Up Data Systems for Today and Tomorrow
- 07 Mapping Multi-Faceted Customer Journeys
- 08 Creating Content That Feels Personal
- 09 Delivering Seamless Omnichannel Experiences
- 10 Balancing Privacy and Personalization
- PART THREE Fostering Emotional Resonance
- 11 Uncovering What Drives Your Customers
- 12 Data and the Desire to Understand How We Compare
- 13 Harnessing the Power of Social Proof
- 14 Developing and Testing More Relevant Messaging
- PART FOUR Tapping Into Community
- 15 The Sway of Belonging
- 16 Getting the Most Out of Communities
- 17 Cultivating Community-Builders
- PART FIVE Deepening Customer Profiles
- 18 The Appeal of Status
- 19 Increasing the Value of Your Customers
- 20 Assembling Your Deep Customer Profile
- PART SIX Empowering Your Data-Driven Personalization Team
- 21 Fostering a Culture of Curiosity
- 22 Equipping Your Data-Driven Personalization Team for Success
- 23 Assembling Your Tech Stack
- 24 Putting It All Together: Creating Your Action Plan
- Acknowledgments
- References
- Index
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Yes, you can access Data-Driven Personalization by Zontee Hou in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.