Marketing 7.0
eBook - ePub

Marketing 7.0

A Guide for Thinking Marketers in the Age of AI

  1. 235 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing 7.0

A Guide for Thinking Marketers in the Age of AI

About this book

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)

Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.

Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:

  • Why digitalization, AI, and immersive technology unlock the consumer mind
  • How performance marketing and AI obsessions kill authenticity
  • How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences

Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.

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Information

Publisher
Wiley
Year
2026
Print ISBN
9781394329861
Edition
1
eBook ISBN
9781394329878
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. Dedication
  6. PART 1: The Path to the Human Mind
  7. PART 2: The Keys to Unlocking the Human Mind
  8. PART 3: Essential Marketing Stimuli for Engaging the Human Mind
  9. APPENDIX: Key Elements of Marketing
  10. Acknowledgments
  11. About the Authors
  12. Index
  13. End User License Agreement

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Yes, you can access Marketing 7.0 by Philip Kotler,Hermawan Kartajaya,Iwan Setiawan in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.