eBook - ePub

Marketing

Name: Marketing
Author: Rosalind Masterson,Nichola Phillips,David Pickton

An Introduction

Rosalind Masterson,

Nichola Phillips,

David Pickton,

552 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing

An Introduction

Rosalind Masterson,

Nichola Phillips,

David Pickton,

About this book

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice.

Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice.

The new edition has been fully updated to include:

New case studies and examples, offering truly global perspectives.
Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory.
A new and fully streamlined companion website, featuring a range of resources for students and lecturers.

Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to.

The new edition comes packed with features that can be used in class or for self-directed study.

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Yes, you can access Marketing by Rosalind Masterson,Nichola Phillips,David Pickton in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.