eBook - ePub

Culture-Led Brands

Name: Culture-Led Brands
ISBN: 9781398619005

Drive Growth, Build Resilience and Cultivate Resonance

Leila Fataar,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Culture-Led Brands

Drive Growth, Build Resilience and Cultivate Resonance

Leila Fataar,

About this book

How can senior leaders harness cultural relevance to drive resilient, future-ready brands?

Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.

You'll learn how to:
- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity

Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.

Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness

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Yes, you can access Culture-Led Brands by Leila Fataar in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.