Integrated Marketing Communications in Risk and Crisis Contexts
eBook - PDF

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

  1. 211 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

About this book

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

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Yes, you can access Integrated Marketing Communications in Risk and Crisis Contexts by Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Business Communication. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Integrated Marketing Communications in Risk and Crisis Contexts
  3. Series
  4. Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach
  5. Copyright
  6. Contents
  7. List of Illustrations
  8. Acknowledgments
  9. Introduction
  10. Chapter 1
  11. Situating Culture and Integrated Marketing in Risk and Crisis Communication
  12. Chapter 2
  13. The Cultural Imperative in Risk and Crisis Communication Best Practices
  14. Chapter 3
  15. Building the Cultural Model of Risk and Crisis Communication
  16. Chapter 4
  17. The IDEA Model of Instructional Risk and Crisis Communication
  18. Chapter 5
  19. The Culture-Neutral Approach
  20. Chapter 6
  21. The Culturally Sensitive Approach
  22. Chapter 7
  23. The Culture-Centered Approach
  24. Chapter 8
  25. Implications of Emphasizing Culture in Risk and Crisis Communication
  26. Chapter 9
  27. The Need for an Ethical Framework
  28. Chapter 10
  29. Future Directions for Situating Culture in Risk and Crisis Communication
  30. References
  31. Index
  32. About the Authors