eBook - ePub

Market Research Essentials You Always Wanted to Know

Name: Market Research Essentials You Always Wanted to Know
ISBN: 9781636513751

A Comprehensive Guide to Market Research Methods, Data Types, Strategies, and Emerging Trends

Samara Omundson,

Emily Wheeler,

Vibrant Publishers,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Market Research Essentials You Always Wanted to Know

A Comprehensive Guide to Market Research Methods, Data Types, Strategies, and Emerging Trends

Samara Omundson,

Emily Wheeler,

Vibrant Publishers,

About this book

A Comprehensive Guide to Market Research Methods, Data Types, Strategies, and Emerging Trends. Navigate market complexities with a solid understanding of market research fundamentals

Learn the practice of market research and improve your ability to navigate market complexities.

Market Research Essentials You Always Wanted to Know walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting.

The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.

With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals.

You will gain an understanding of the following from this book:

The importance and value of the practice of market research
How to define and apply different market research methods and data types
How to ask the right questions to land on the best market research approach
The key components in the market research process
A view of what the future holds for market research

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Yes, you can access Market Research Essentials You Always Wanted to Know by Samara Omundson,Emily Wheeler,Vibrant Publishers in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.