eBook - ePub

No B.S. Marketing to the Affluent

Name: No B.S. Marketing to the Affluent
ISBN: 9781613084939

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Dan S. Kennedy,

Martin J. Fischer,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Dan S. Kennedy,

Martin J. Fischer,

About this book

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.

However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.

In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:

Use 10 surprising emotional buy triggers the affluent find irresistible
Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.

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Yes, you can access No B.S. Marketing to the Affluent by Dan S. Kennedy,Martin J. Fischer in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Unternehmertum. We have over one million books available in our catalogue for you to explore.