Service Design
eBook - ePub

Service Design

A practical guide to creating customer centric services

  1. 313 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Service Design

A practical guide to creating customer centric services

About this book

Delivering great service is no longer optional, it's essential. This practical guide unlocks the power of service design and equips service designers with proven frameworks and techniques that enable the co-creation of customer-centric services. This book features an extensive, illustrative case study to support service design practice.

Service Design is THE guide for service designers, business leaders and digital change professionals wanting to find out more about this evolving and dynamic discipline. It bridges the gap between theory and practice, enabling the innovative design of customer-centric services that meet customer needs, from the first interaction to the final outcome.

Information

Publisher
BCS, The Chartered Institute for IT
Year
2026
Print ISBN
9781780177274
eBook ISBN
9781780177298
Topic
Computer Science
Subtopic
Marketing Research
Index
Computer Science

Table of contents

  1. Cover
  2. Half-Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. List of tables
  8. List of figures
  9. About the authors
  10. Foreword
  11. Acknowledgements
  12. Preface
  13. 1 The service design mindset
  14. 2 The service designer role
  15. 3 Situation investigation and problem analysis
  16. 4 Feasibility assessment and business case development
  17. 5 CX analysis
  18. 6 Service definition
  19. 7 Service experimentation
  20. 8 Service deployment
  21. 9 Stakeholder engagement
  22. 10 Generic service design techniques: Targeted demographic
  23. 11 Generic service design techniques: Distributed demographic
  24. 12 Service design frameworks
  25. Bibliography
  26. Glossary of terms and techniques
  27. Index

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Yes, you can access Service Design by Debra Paul,Jonathan Hunsley in PDF and/or ePUB format, as well as other popular books in Computer Science & Marketing Research. We have over 1.5 million books available in our catalogue for you to explore.