- 328 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Developing a Market Orientation
About this book
The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI?s pioneering work on "developing a market orientation," heretofore only available as a series of working papers, is presented in book form for the first time by Sage Publications, Inc. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm?s customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). An illustrious group of authors under the leadership of MSI Executive Director Rohit Deshpandé, (Harvard Business School), has collaborated on this unique and timely book. The wisdom of Developing a Market Orientation should be experienced by all business leaders, scholars, and students.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Developing a Market Orientation by Rohit Deshpande in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Acknowledgments
- Chapter 1 - Introduction
- Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications
- Chapter 3 - The Effect of Market Orientation on Business Profitability
- Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
- Chapter 5 - Market Orientation: Antecedents and Consequences
- Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment
- Chapter 7 - Does Market Orientation Matter for Small Firms?
- Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel Data
- Chapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales
- Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization
- Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination
- Appendix: Publication History
- Author Index
- Subject Index
- About the Authors