eBook - ePub
Marketing with Strategic Empathy
Inspiring Strategy with Deeper Consumer Insight
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.
Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Marketing with Strategic Empathy by Claire Brooks in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Praise for Marketing with Strategic Empathy
- Title Page
- Contents
- List of case studies and detailed examples
- List of figures
- About the author
- Preface
- Acknowledgements
- List of abbreviations
- 01 Why marketing strategists need empathy
- 02 Strategic learning frameworks: needs, emotions, culture and decision-making
- 03 Reshaping the marketing strategy template, based on Strategic Empathy
- 04 The Strategic Empathy Process for marketing strategy formation: overview
- 05 The Strategic Empathy Process Phase One: Immerse – immersive research methods
- 06 The Strategic Empathy Process Phase One (continued): Immerse – immersive research tools and techniques
- 07 The Strategic Empathy Process Phase Two: Activate insights into strategy
- 08 The Strategic Empathy Process Phase Three: Inspire – communicate strategic learning
- 09 The Strategic Empathy Process in a non-profit organization
- Glossary
- Index
- Copyright