
Consumer Equality
Race and the American Marketplace
- 224 pages
- English
- PDF
- Available on iOS & Android
Consumer Equality
Race and the American Marketplace
About this book
This book provides a vivid examination of the issue of consumer inequality in Americaâone of society's most under-discussed and critical issuesâthrough the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyoneâregardless of race, gender, or other appearance-based factorsâshould receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other frontsâemployment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.
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Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- Series Foreword
- Preface
- Acknowledgments
- Introduction
- 1. The History of Marketplace Discrimination and Consumer Inequality
- 2. From Stereotyping to Differential Treatment
- 3. Annoyance vs. Avoidance
- 4. The Business Case for Marketplace Diversity
- 5. Legal Protection
- 6. Consumer Racial Profiling and Shoplifting
- 7. Criminal Suspicion Cases
- 8. Mundane Consumption
- 9. Special Occasions of Marketplace Discrimination
- 10. Rx for Success: A Multicultural Plan That Strengthens the Marketplace
- 11. How to Help
- Index
- About the Authors