How can you build a social media strategy that outlasts trends and delivers real impact?
Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.
By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value.
You will learn how to:
- Develop a bespoke social media strategy aligned with brand principles
- Build communities that foster loyalty and advocacy
- Define and apply a distinctive, consistent brand personality online
- Optimize content to resonate across audiences and platforms
With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact.
Themes include: strategy, principles, social media optimization, brand personality, audience engagement, community building
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Table of contents
- About the author
- Introduction
- PART ONE Updating the Role of Brands in the Modern World
- 1 Chronically Online
- 2 Brand Before Product
- 3 How Social First Brands Build Community
- PART TWO What Social First Brands Do to Connect with Consumers
- 4 Developing a Strong POV
- 5 Social Personality
- 6 The Making of a Trend
- 7 How Social First Brands Create Trends
- PART THREE Content Strategy: How to Create Social First Content
- 8 Make Content for Your Audience’s Audience
- 9 The New Content Pillars
- 10 Themes and Topics
- 11 Zero Click Social
- Conclusion: The Endless Pursuit
- Index
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Yes, you can access Social First Brands by Tom Miner in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.