
- 256 pages
- English
- PDF
- Available on iOS & Android
The Meaning of Luxury in Tourism, Hospitality and Events
About this book
Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies: * Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'Ritzification' of the European hotel industry, the early days of civil aviation, and the 'Grand Tour.* Travel and Transport: the luxury tourist trains of today around the world; the First Class service of Gulf States airlines; taxi travel from limousines to Uber!* Tourism operators: small-scale tailor-made holidays – 'Nomadic Thoughts' in the UK; ethical community based tourism, the case of 'Village Ways'; specialist music festival operators * Tourist destinations: luxury shopping destinations – designer brands, gold and markets; exclusive private islands; gastronomy destinations – Copenhagen, San Sebastian and Cornwall!* Hotels: the impact of Airbnb, pop - up hotels, fashion hotels and the luxury hotel brands such as Banyan.* Food: the three star Michelin restaurants; the kudos of eating street food; farmers markets; 'eating with the locals'.* Events: Upselling at festivals including meet-and-greet opportunities; luxury weddings; corporate hospitality at major sporting events * The cruise sector: the 'democratisation' of the cruise market- selling luxury at affordable prices.* Tourist behaviour: 'co-creation'/personal development travel eg foraging and cooking holidays in the UK; the 'slow travel' movement; experience sharing via social media; upscale hedonism.* Tourism media: Condé Nast Traveller magazine; 'designer' travel guides.An innovative text, and must have reading for all those studying in hospitality, events and tourism, as well as researchers and pracitioners wishing to keep abreast of the latest developments in this influential and growing market segment.
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Table of contents
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- Case study 1: Cesar Ritz – the man whose name became a byword for luxury
- Case study 2: Luxury cruising yesterday and today – Cunard
- Case study 3: Ritual luxury – the phenomenon of afternoon tea
- Case study 4: ‘You are what you wear’ – dressing for luxury travel
- Case study 5: Changing consumer expectations over time and the idea of luxury – the hotel bedroom
- Case study 6: The design of luxury hotels and resorts
- Case study 7: The luxury of authenticity and personalisation in the accommodation sector
- Case study 8: Fusion luxury – fashion hotels
- Case study 9: The Michelin three star experience – Le Suquet, Lagioule, France
- Case study 10: The changing nature of luxury in gastronomy – the ‘pop-up restaurant’ phenomenon
- Case study 11: Luxury in the air – beyond traditional first class
- Case study 12: Luxury is not having to share – the private aircraft charter market
- Case study 13: Luxury rail journeys around the world
- Case study 14: Selling luxury – the new operators and intermediaries
- Case study 15: The meaning of luxury and the events sector
- Case study 16: Islands of luxury in the Caribbean and the Indian Ocean
- Case study 17: Can anything be seen as luxury – the case of camping?
- Case study 18: The luxury of time - are gap years the new Grand Tour?
- Case study 19: The luxury of time – the ‘slow travel’ movement
- Case study 20: Second homes – the ultimate luxury?
- Case study 21: The luxury experience that can cost you your life – climbing Mount Everest