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The Tourism and Leisure Experience
The Tourism and Leisure Experience

The Tourism and Leisure Experience

Consumer and Managerial Perspectives
Michael Morgan, Peter Lugosi, J.R. Brent Ritchie
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pages
264 pages
language
English
format
ePUB (mobile friendly)
availableOnMobile
Available on iOS & Android

The Tourism and Leisure Experience

Consumer and Managerial Perspectives
Michael Morgan, Peter Lugosi, J.R. Brent Ritchie
Book details
Table of contents

About This Book

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

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Information

Publisher
Channel View Publications
Year
2010
ISBN
9781845412036
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Edition
1

Table of contents