The Tourism and Leisure Experience
eBook - ePub

The Tourism and Leisure Experience

Consumer and Managerial Perspectives

  1. 264 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Tourism and Leisure Experience

Consumer and Managerial Perspectives

About this book

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

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Yes, you can access The Tourism and Leisure Experience by Michael Morgan,Peter Lugosi,J.R. Brent Ritchie in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Coverpage
  2. Series Editor
  3. Titlepage
  4. Copyright
  5. Contents
  6. Contributors
  7. Preface
  8. Introduction
  9. Part 1 Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues
  10. Part 2 Researching the Experience
  11. Part 3 Managing the Experience
  12. Index