Influence
eBook - ePub

Influence

  1. 336 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Influence

About this book

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

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Yes, you can access Influence by Robert B. Cialdini, PhD in PDF and/or ePUB format, as well as other popular books in Personal Development & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Dedication
  4. Contents
  5. Introduction
  6. Chapter 1: Weapons of Influence
  7. Chapter 2: Reciprocation: The Old Give and Take . . . and Take
  8. Chapter 3: Commitment and Consistency: Hobgoblins of the Mind
  9. Chapter 4: Social Proof: Truths Are Us
  10. Chapter 5: Liking: The Friendly Thief
  11. Chapter 6: Authority: Directed Deference
  12. Chapter 7: Scarcity: The Rule of the Few
  13. Epilogue Instant Influence: Primitive Consent for an Automatic Age
  14. Acknowledgments
  15. Bibliography
  16. Notes
  17. Index
  18. About the Author
  19. Copyright
  20. About the Publisher