eBook - ePub

International Fashion Marketing

Name: International Fashion Marketing
ISBN: 9781398623903

Strategic Management and Promotion for Global Fashion Brands

Kamilla Jones,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

International Fashion Marketing

Strategic Management and Promotion for Global Fashion Brands

Kamilla Jones,

About this book

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.

International Fashion Marketing looks at how successful brands:
- Craft a distinct image, voice and aesthetic that reflects their values, whether it's luxury, sustainable or trend-driven fashion
- Develop relationships with consumers and build communities through digital channels, retail and international exhibitions, experiences and events
- Consider the broader issues of sustainability and ethical fashion practices in line with brand ethos and consumer expectations

This textbook will help students to create impact through branding, marketing and consumer engagement in a global fashion industry. Real-world examples are included from fast-fashion to luxury brands, such as Shein, Uniqlo, Nike, Louis Vuitton and Jacquemus. Online resources offer additional support with PowerPoint lecturer slides and more real-world examples from leading fashion brands.

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Yes, you can access International Fashion Marketing by Kamilla Jones in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Comportamiento del consumidor. We have over one million books available in our catalogue for you to explore.