The Future of Behavioural Science
eBook - ePub

The Future of Behavioural Science

According to 250+ Experts

  1. 255 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Future of Behavioural Science

According to 250+ Experts

About this book

Behavioural science has never been a static field. From its roots in psychology and economics, it has borrowed ideas, adapted methods and reinvented itself in response to new challenges.

Today, the field is undergoing another transformation, shaped by debates about diversity and inclusivity, methodological pluralism, ethical boundaries, and questions of effectiveness, alongside the growing influence of data science and artificial intelligence.

Drawing on interviews with over 250 experts from academia, industry and policy, Merle van den Akker examines the challenges, frustrations, ambitions and hopes shaping behavioural science, and considers what its future might hold.

Information

Publisher
Bristol University Press
Year
2026
eBook ISBN
9781529244601
Edition
1
Subtopic
Consumer Behaviour

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. About the Author
  6. Acknowledgements
  7. Preface
  8. 1 How Behavioural Science Came to Be
  9. 2 Why Good Evidence Went Bad
  10. 3 Behavioural Science Will Be More Than a Nudge
  11. 4 Behavioural Science Will Include Everyone
  12. 5 Behavioural Science Will Be More Than Experiments
  13. 6 Behavioural Science Will Replicate
  14. 7 Behavioural Science Will Be Ethical
  15. 8 The Skills Behavioural Scientists Will Need
  16. 9 How to Make a Career in Behavioural Science
  17. 10 Towards the Future of Behavioural Science
  18. Afterword
  19. Notes
  20. References
  21. Index

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