Business

Consumer Behaviour

Showing 1 - 60 out of 63 books
The Psychology of Advertising_cover
The Psychology of AdvertisingBob M Fennis, Wolfgang Stroebe
2025
The Psychology of Advertising
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
2025
Brand Global, Adapt Local_cover
Brand Global, Adapt LocalKatherine Melchior Ray, Nataly Kelly
2025
Brand Global, Adapt Local
Brand Global, Adapt Local
Katherine Melchior Ray, Nataly Kelly
2025
Debt's Grip_cover
Debt's GripPamela Foohey
2025
Debt's Grip
Debt's Grip
Pamela Foohey
2025
Digital Consumer Behavior_cover
Digital Consumer BehaviorKyle Allison
2025
Digital Consumer Behavior
Digital Consumer Behavior
Kyle Allison
2025
The Science of Shopping_cover
The Science of ShoppingKate Hardcastle
2025
The Science of Shopping
The Science of Shopping
Kate Hardcastle
2025
AI Marketing_cover
AI MarketingEliane Karsaklian
2025
AI Marketing
AI Marketing
Eliane Karsaklian
2025
Human Resource Practice_cover
Human Resource PracticeHelen Bessant, Fiona Whiting
2025
Human Resource Practice
Human Resource Practice
Helen Bessant, Fiona Whiting
2025
Think Like a Marketer, Train Like an L&D Pro_cover
Think Like a Marketer, Train Like an L&D ProBianca Baumann, Mike Taylor
2025
Think Like a Marketer, Train Like an L&D Pro
Think Like a Marketer, Train Like an L&D Pro
Bianca Baumann, Mike Taylor
2025
Generation AI_cover
Generation AIMatt Britton
2025
Generation AI
Generation AI
Matt Britton
2025
Be a Sequoia, Not a Bonsai_cover
Be a Sequoia, Not a BonsaiNicolas Darveau-Garneau
2026
Be a Sequoia, Not a Bonsai
Be a Sequoia, Not a Bonsai
Nicolas Darveau-Garneau
2026
The Meaning of Branded Objects_cover
The Meaning of Branded ObjectsTom Guarriello
2025
The Meaning of Branded Objects
The Meaning of Branded Objects
Tom Guarriello
2025
Transforming Customer–Brand Relationships_cover
Transforming Customer–Brand RelationshipsChristina Garnett
2025
Transforming Customer–Brand Relationships
Transforming Customer–Brand Relationships
Christina Garnett
2025
Brand Desire_cover
Brand DesireKevin Perlmutter
2025
Brand Desire
Brand Desire
Kevin Perlmutter
2025
Social First Brands_cover
Social First BrandsTom Miner
2025
Social First Brands
Social First Brands
Tom Miner
2025
The Future of Retail and Service Design_cover
The Future of Retail and Service Design
2025
The Future of Retail and Service Design
The Future of Retail and Service Design
2025
Visual Marketing_cover
Visual MarketingBarbara E. Kahn, Elizabeth N. Johnson
2025
Visual Marketing
Visual Marketing
Barbara E. Kahn, Elizabeth N. Johnson
2025
Market Research in Practice_cover
Market Research in PracticePaul Hague
2025
Market Research in Practice
Market Research in Practice
Paul Hague
2025
Marketing Ethics and Consumer Society_cover
Marketing Ethics and Consumer Society
2025
Marketing Ethics and Consumer Society
Marketing Ethics and Consumer Society
2025
Fashion Trends and Forecasting_cover
Fashion Trends and Forecasting
2025
Fashion Trends and Forecasting
Fashion Trends and Forecasting
2025
Consumer Behavior Analysis in E-commerce Platforms_cover
Consumer Behavior Analysis in E-commerce PlatformsRajiv Chopra
2025
Consumer Behavior Analysis in E-commerce Platforms
Consumer Behavior Analysis in E-commerce Platforms
Rajiv Chopra
2025
Luxury and the Senses_cover
Luxury and the Senses
2025
Luxury and the Senses
Luxury and the Senses
2025
Data Driven Decisions_cover
Data Driven Decisions
2025
Data Driven Decisions
Data Driven Decisions
2025
Retail Marketing_cover
Retail MarketingSarah Montano
2025
Retail Marketing
Retail Marketing
Sarah Montano
2025
Digital Brand Management_cover
Digital Brand ManagementMagdalena Grębosz-Krawczyk, Dagna Siuda
2025
Digital Brand Management
Digital Brand Management
Magdalena Grębosz-Krawczyk, Dagna Siuda
2025
The 10 Principles of Effective Social Media Marketing_cover
The 10 Principles of Effective Social Media MarketingJon-Stephen Stansel
2025
The 10 Principles of Effective Social Media Marketing
The 10 Principles of Effective Social Media Marketing
Jon-Stephen Stansel
2025
Customer Engagement and Digital Business_cover
Customer Engagement and Digital Business
2025
Customer Engagement and Digital Business
Customer Engagement and Digital Business
2025
Marketing in the Climate Crisis_cover
Marketing in the Climate CrisisCarys Egan-Wyer, Jon Bertilsson
2025
Marketing in the Climate Crisis
Marketing in the Climate Crisis
Carys Egan-Wyer, Jon Bertilsson
2025
Navigating Brand Activism_cover
Navigating Brand ActivismJag Sheth, Can Uslay
2025
Navigating Brand Activism
Navigating Brand Activism
Jag Sheth, Can Uslay
2025
Creating Loyalty in Youth Travel_cover
Creating Loyalty in Youth TravelStephen Lowy
2025
Creating Loyalty in Youth Travel
Creating Loyalty in Youth Travel
Stephen Lowy
2025
Managing Brand Crises_cover
Managing Brand CrisesEugene Y. Chan
2025
Managing Brand Crises
Managing Brand Crises
Eugene Y. Chan
2025
Consumer Rights and Protections_cover
Consumer Rights and ProtectionsNancy Hendricks
2025
Consumer Rights and Protections
Consumer Rights and Protections
Nancy Hendricks
2025
Digital Ownership and Consumption_cover
Digital Ownership and ConsumptionDomen Bajde
2025
Digital Ownership and Consumption
Digital Ownership and Consumption
Domen Bajde
2025
Biology Bias_cover
Biology BiasGill Merrill
2025
Biology Bias
Biology Bias
Gill Merrill
2025
Marketing in the AI Era_cover
Marketing in the AI EraYaniv Navot
2025
Marketing in the AI Era
Marketing in the AI Era
Yaniv Navot
2025
The Routledge Companion to Marketing and Sustainability_cover
The Routledge Companion to Marketing and Sustainability
2025
The Routledge Companion to Marketing and Sustainability
The Routledge Companion to Marketing and Sustainability
2025
Consumer Behaviour_cover
Consumer BehaviourJean-Eric Pelet
2025
Consumer Behaviour
Consumer Behaviour
Jean-Eric Pelet
2025
Applied Consumer Psychology_cover
Applied Consumer PsychologyGareth J Harvey
2025
Applied Consumer Psychology
Applied Consumer Psychology
Gareth J Harvey
2025
Swiftynomics_cover
SwiftynomicsMisty L Heggeness, Misty L. Heggeness
2026
Swiftynomics
Swiftynomics
Misty L Heggeness, Misty L. Heggeness
2026
International Fashion Marketing_cover
International Fashion MarketingKamilla Jones
2026
International Fashion Marketing
International Fashion Marketing
Kamilla Jones
2026
Public Relations and Death_cover
Public Relations and DeathRoumen Dimitrov, Jordi Xifra
2025
Public Relations and Death
Public Relations and Death
Roumen Dimitrov, Jordi Xifra
2025
Advanced Facebook Advertisement_cover
Advanced Facebook AdvertisementAzhar ul Haque Sario
2025
Advanced Facebook Advertisement
Advanced Facebook Advertisement
Azhar ul Haque Sario
2025
Markets We Thought We Knew_cover
Markets We Thought We KnewNicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
2025
Markets We Thought We Knew
Markets We Thought We Knew
Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
2025
Consumer Lessons From a Pandemic_cover
Consumer Lessons From a PandemicNicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
2025
Consumer Lessons From a Pandemic
Consumer Lessons From a Pandemic
Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
2025
Decisions That Shape Supply Chains_cover
Decisions That Shape Supply ChainsNicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
2025
Decisions That Shape Supply Chains
Decisions That Shape Supply Chains
Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
2025
Rational Madness_cover
Rational MadnessJuuso Kalliala
2025
Rational Madness
Rational Madness
Juuso Kalliala
2025
Why We Love to Tour_cover
Why We Love to TourRobert A. Stebbins
2025
Why We Love to Tour
Why We Love to Tour
Robert A. Stebbins
2025
Personalization in Air Travel_cover
Personalization in Air TravelNawal K. Taneja
2025
Personalization in Air Travel
Personalization in Air Travel
Nawal K. Taneja
2025
Arbiters of Race_cover
Arbiters of Race
2025
Arbiters of Race
Arbiters of Race
2025
Tourism and Transport in the Sharing Economy_cover
Tourism and Transport in the Sharing EconomyMonika Ziółko, Agata Niemczyk, Zofia Gródek-Szostak, Marek Hendel, Natalia Ziółkowska
2025
Tourism and Transport in the Sharing Economy
Tourism and Transport in the Sharing Economy
Monika Ziółko, Agata Niemczyk, Zofia Gródek-Szostak, Marek Hendel, Natalia Ziółkowska
2025
The Unforgettable Advantage_cover
The Unforgettable AdvantageJennard Rose
2025
The Unforgettable Advantage
The Unforgettable Advantage
Jennard Rose
2025
Anthropomorphism and Animism in Advertising_cover
Anthropomorphism and Animism in AdvertisingMałgorzata Karpińska-Krakowiak
2025
Anthropomorphism and Animism in Advertising
Anthropomorphism and Animism in Advertising
Małgorzata Karpińska-Krakowiak
2025
Transport Services Management in Africa_cover
Transport Services Management in Africa
2025
Transport Services Management in Africa
Transport Services Management in Africa
2025
The Dawn of Swatch_cover
The Dawn of SwatchOmar Merlo, Konstantin Theile
2025
The Dawn of Swatch
The Dawn of Swatch
Omar Merlo, Konstantin Theile
2025
Handbook of Operant Behavioral Economics_cover
Handbook of Operant Behavioral Economics
2025
Handbook of Operant Behavioral Economics
Handbook of Operant Behavioral Economics
2025
The Communal Consumption Experience_cover
The Communal Consumption Experience
2025
The Communal Consumption Experience
The Communal Consumption Experience
2025
Good Growth_cover
Good GrowthOmar Rodriguez-Vila, Sundar Bharadwaj, Omar Rodriguez Vila
2025
Good Growth
Good Growth
Omar Rodriguez-Vila, Sundar Bharadwaj, Omar Rodriguez Vila
2025
Human-Centered Marketing_cover
Human-Centered MarketingAshley Faus
2025
Human-Centered Marketing
Human-Centered Marketing
Ashley Faus
2025
Nostalgic Branding in the Toy Industry_cover
Nostalgic Branding in the Toy IndustryKamil Lubiński, Magdalena Grębosz-Krawczyk
2025
Nostalgic Branding in the Toy Industry
Nostalgic Branding in the Toy Industry
Kamil Lubiński, Magdalena Grębosz-Krawczyk
2025
Hooch and Hard Liquor in East Asia_cover
Hooch and Hard Liquor in East Asia
2025
Hooch and Hard Liquor in East Asia
Hooch and Hard Liquor in East Asia
2025
Future-proofing Travel_cover
Future-proofing TravelCaroline Bremner
2025
Future-proofing Travel
Future-proofing Travel
Caroline Bremner
2025