- 98 pages
- English
- PDF
- Available on iOS & Android
Markets We Thought We Knew
About this book
Markets We Thought We Knew explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market dynamics and real-world examples, readers are encouraged to rethink how preferences are formed, how opinions shift over time, and how value is assigned—sometimes in unexpected ways. What insights might you gather from a deeper understanding of local and global markets, markets for water, or even markets for something you may have never considered valuable, such as carbon? Markets We Thought We Knew challenges assumptions and inspires fresh thinking about marketplaces, both near and far.
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Information
Table of contents
- Cover
- MARKETS WE THOUGHT WE KNEW
- Series Page
- Title
- Copyright
- CONTENTS
- Introduction: Markets We Thought We Knew
- 1 Know Your Dairy Customers
- 2 Consumer Preferences for Laying Hen Housing
- 3 The “Truth” About Gluten
- 4 Water, Water, Everywhere
- 5 The Curious Case of the Bidet
- 6 Much Ado About Dairy?
- 7 Which Local Products Resonate Most with Indiana Consumers?
- 8 Chicken Wings Come from Actual Chickens
- 9 What’s Stopping You from Buying Local?
- 10 How Important Is Each Factor to You When Purchasing Local Products?
- 11 An Attempt at Balanced Discussion of Tradeoffs Surrounding Buying Local
- 12 Let’s Talk Turkey
- 13 Divergent Market Movements on Varying Beef Cuts
- 14 Revisiting Food and Medicine Together to Improve the Human Condition
- 15 What Meats at the Holiday Meals? A Look at December Holidays
- 16 Well, That’s a Fashion Statement: The Pandemic Look That’s Apparently Here to Stay
- 17 Consumers’ Knowledge and Willingness-to-Pay for Wet-Aged and Dry- Aged Beef
- 18 Carbon Markets or Something of the Sort
- 19 Seasons Change, and So Do Our Preferences
- Conclusion: Markets We Thought We Knew
- ABOUT THE AUTHORS
- ABOUT THE CONTRIBUTORS