Markets We Thought We Knew explores the evolving nature of markets and how they shape—and are shaped by—consumer behavior. From essential life necessities such as water to everyday commodities and products including locally sourced foods, this book covers a variety of topics and invites readers to examine a diverse range of markets through a reflective lens. By revisiting past market dynamics and real-world examples, readers are encouraged to rethink how preferences are formed, how opinions shift over time, and how value is assigned—sometimes in unexpected ways. What insights might you gather from a deeper understanding of local and global markets, markets for water, or even markets for something you may have never considered valuable, such as carbon? Markets We Thought We Knew challenges assumptions and inspires fresh thinking about marketplaces, both near and far.
- 98 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Markets We Thought We Knew
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- Cover
- MARKETS WE THOUGHT WE KNEW
- Series Page
- Title
- Copyright
- CONTENTS
- Introduction: Markets We Thought We Knew
- 1 Know Your Dairy Customers
- 2 Consumer Preferences for Laying Hen Housing
- 3 The “Truth” About Gluten
- 4 Water, Water, Everywhere
- 5 The Curious Case of the Bidet
- 6 Much Ado About Dairy?
- 7 Which Local Products Resonate Most with Indiana Consumers?
- 8 Chicken Wings Come from Actual Chickens
- 9 What’s Stopping You from Buying Local?
- 10 How Important Is Each Factor to You When Purchasing Local Products?
- 11 An Attempt at Balanced Discussion of Tradeoffs Surrounding Buying Local
- 12 Let’s Talk Turkey
- 13 Divergent Market Movements on Varying Beef Cuts
- 14 Revisiting Food and Medicine Together to Improve the Human Condition
- 15 What Meats at the Holiday Meals? A Look at December Holidays
- 16 Well, That’s a Fashion Statement: The Pandemic Look That’s Apparently Here to Stay
- 17 Consumers’ Knowledge and Willingness-to-Pay for Wet-Aged and Dry- Aged Beef
- 18 Carbon Markets or Something of the Sort
- 19 Seasons Change, and So Do Our Preferences
- Conclusion: Markets We Thought We Knew
- ABOUT THE AUTHORS
- ABOUT THE CONTRIBUTORS
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Markets We Thought We Knew by Nicole J. Olynk Widmar,Michael L. Smith,Erin Robinson in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.