eBook - ePub

AI Marketing

Name: AI Marketing
ISBN: 9781637427811

The Magic That Unites the World

Eliane Karsaklian,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

AI Marketing

The Magic That Unites the World

Eliane Karsaklian,

About this book

This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.

Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don't you feel cursed without it? You will know all about it in this book.

Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one's sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes.

Brands bring you magical solutions: Mr Clean Magic Eraser, L'Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process.

Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.

Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!

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Yes, you can access AI Marketing by Eliane Karsaklian in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.