Multicultural Marketing Is Your Story
eBook - ePub

Multicultural Marketing Is Your Story

  1. 175 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Multicultural Marketing Is Your Story

About this book

This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories.

This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.

Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Multicultural Marketing Is Your Story by Eliane Karsaklian in PDF and/or ePUB format, as well as other popular books in Education & Multicultural Education. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Expert Press
Year
2023
Print ISBN
9781637424698
eBook ISBN
9781637424704
Topic
Education
Subtopic
Multicultural Education

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Acknowledgment
  8. Introduction
  9. Chapter 1 Biology, Culture, and Archetypes
  10. Chapter 2 We Create a Story World to Live Inside
  11. Chapter 3 We Have Always Been in This Together
  12. Chapter 4 Our Brain; Our Power
  13. Chapter 5 When Emotions Take Over Science
  14. Chapter 6 From Tribes to Virtual Communities
  15. Chapter 7 Cultural Diversity Is the Path to Growth
  16. Chapter 8 Decoding Multicultural Marketing
  17. Conclusion: Writing and Telling a Successful Multicultural Marketing Story
  18. Appendix: Food for Thought—Additional Notes From My LinkedIn Articles Used in My Research
  19. References
  20. About the Author
  21. Index
  22. Backcover