The 10 Principles of Effective Social Media Marketing
Strategies to Guarantee Impact
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The 10 Principles of Effective Social Media Marketing
Strategies to Guarantee Impact
About this book
Want to know the essentials for creating social media posts that always make an impact?
The 10 Principles of Effective Social Media Marketing is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert Jon-Stephen Stansel, it shows you how to build confidence, sharpen your skills, and create posts that connect with your audience every time.
Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:
- Understand your tone of voice and use it consistently
- Create accessible, inclusive content that reaches more people
- Build and manage a social media team that works well together
- Respond with confidence during a social media crisis
With straightforward tips and timeless principles, The 10 Principles of Effective Social Media Marketing gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.
Themes include: social media essentials, tone of voice, accessibility, teamwork, crisis management
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- About the Author
- Acknowledgments
- Introduction
- 1 Build a Strong Team: Effective Social Media Marketing is a Team Effort
- 2 Develop a Consistent Voice: Effective Social Media Marketing is Consistent in Voice
- 3 Managing a Crisis: Effective Social Media Marketing is a Beacon in a Crisis
- 4 Be Human, Speak to Humans: Effective Social Media Marketing is Human-Centered
- 5 Create Accessible Content: Effective Social Media Marketing is Accessible
- 6 You Need a Budget: Effective Social Media Marketing is Worth Paying For
- 7 Be Honest and Ethical: Effective Social Media Marketing is Honest
- 8 Timing is Everything: Effective Social Media Marketing is Timely
- 9 Focus on the Audience: Effective Social Media Marketing is Audience-Focused
- 10 Deliver Education or Entertainment: Effective Social Media Marketing is Educational or Entertaining
- Conclusion: The 11th Principle
- Index