eBook - ePub

Consumer Behaviour

Name: Consumer Behaviour
ISBN: 9781398618626

Understanding Consumers in a Digital Landscape

Jean-Eric Pelet,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Consumer Behaviour

Understanding Consumers in a Digital Landscape

Jean-Eric Pelet,

About this book

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.

Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.

Features include:
- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.
- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.
- Ethical considerations of the digital consumer landscape, including privacy and data concerns.
- Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.

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Yes, you can access Consumer Behaviour by Jean-Eric Pelet in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.