eBook - ePub

The Routledge Companion to Marketing and Sustainability

Name: The Routledge Companion to Marketing and Sustainability
Author: Ken Peattie,Roberta De Angelis,Nicole Koenig-Lewis,Carolyn Strong

426 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Routledge Companion to Marketing and Sustainability

About this book

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a 'micro-marketing' approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space.

Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability.

Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.

Chapter 14 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.

Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license.

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Yes, you can access The Routledge Companion to Marketing and Sustainability by Ken Peattie,Roberta De Angelis,Nicole Koenig-Lewis,Carolyn Strong in PDF and/or ePUB format, as well as other popular books in Commerce & Comportement du consommateur. We have over one million books available in our catalogue for you to explore.