eBook - ePub

Rational Madness

Name: Rational Madness
ISBN: 9781637429013

The Essence of Brand Storytelling

Juuso Kalliala,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Rational Madness

The Essence of Brand Storytelling

Juuso Kalliala,

About this book

Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.

Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.

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Yes, you can access Rational Madness by Juuso Kalliala in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.