- 97 pages
- English
- PDF
- Available on iOS & Android
Consumer Lessons From a Pandemic
About this book
What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point.
By pairing real-world behavior with research and reflection, this book highlights how crisis decision-making reveals deeper truths about consumer needs—and the fragility and resilience of the systems built to meet them. For those working in agriculture, food, retail, and policy, Consumer Lessons From a Pandemic is both a postcrisis case study and a lasting reminder that understanding the consumer means meeting them where they are, even in the most uncertain times.
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Information
Table of contents
- Cover
- CONSUMER LESSONS FROM A PANDEMIC
- Series Page
- Title
- Copyright
- CONTENTS
- Introduction
- 1 Human Behavior, Beliefs, and Practices in the COVID-19 Era
- 2 A Tale of Two Pete’s
- 3 Consumer Spending Is Today’s Statistic; Consumer Behavior Is Far Longer Lasting
- 4 Self-Reported 2021 Intentions to Take the Shot (Or Not) by Demographics
- 5 US Adults Most Likely to Wear Masks and Least Likely to Reduce Around-Town Interactions
- 6 One Economist’s Overly Personal Ponderings on 2020 Office Attire and Related Market Questions
- 7 COVID-Induced Lifestyle Adaptations We’re Keeping
- 8 The COVID-19 Vaccine Edition of Purdue Pete Versus Pistol Pete
- 9 Societal Values and Personal Risky Behaviors Remain for Six Months in a Pandemic Era—Except We’re Drinking More Alcohol
- 10 We’re Talking About Toilet Paper and Meat Again
- 11 Reflecting on COVID-19 Consumer Behavior
- 12 Consumer Corner Readers Weighed In on Pandemic-Induced Lifestyle Adaptations
- 13 Altruism, Free Riding, Social Pressure, And Willful Noncompliance
- 14 US Meat Market Performance During the COVID-19 Era
- 15 Home, Office, Both, Neither
- 16 Thirty Percent of Nationally Representative Sample of US Residents Would Change Jobs to Obtain Their Preferred Work Arrangement
- 17 Lessons from Stressed-Out Consumers Scorned
- 18 You, the Consumer, (Almost Certainly) Don’t Know What You Want
- Conclusion: Consumer Lessons From a Pandemic
- ABOUT THE AUTHORS
- ABOUT THE CONTRIBUTORS