Creating Loyalty in Youth Travel
eBook - ePub

Creating Loyalty in Youth Travel

How Travel Brands and Destinations Can Build Lifelong Relationships

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Creating Loyalty in Youth Travel

How Travel Brands and Destinations Can Build Lifelong Relationships

About this book

How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?

Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.

You'll learn how to:
- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth

Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.

Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights

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Yes, you can access Creating Loyalty in Youth Travel by Stephen Lowy in PDF and/or ePUB format, as well as other popular books in Business & Comportamento dei consumatori. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2025
Print ISBN
9781398620636
eBook ISBN
9781398620629
Edition
1
Topic
Business
Subtopic
Comportamento dei consumatori
Index
Business

Table of contents

  1. Foreword
  2. Acknowledgements
  3. Introduction
  4. 1 What is youth travel?
  5. 2 The value of the youth travel market
  6. 3 Attracting the youth travel market
  7. 4 Building community
  8. 5 Investing in youth travellers as key drivers of economic growth
  9. 6 Authenticity, safety and growth
  10. 7 Challenges facing the youth travel sector and what they mean for the tourism industry
  11. 8 Maintaining brand loyalty
  12. 9 Destination marketing and management best practices
  13. 10 Language travel
  14. 11 The lifelong value of youth mobility
  15. 12 Reinventing hostels for a new generation
  16. 13 Redefining youth living
  17. 14 The shifting landscape of youth marketing
  18. 15 Engaging the next generation
  19. 16 The future of youth travel
  20. Index