How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?
Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.
You'll learn how to:
- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth
Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.
Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights
eBook - ePub
Creating Loyalty in Youth Travel
How Travel Brands and Destinations Can Build Lifelong Relationships
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Creating Loyalty in Youth Travel
How Travel Brands and Destinations Can Build Lifelong Relationships
About this book
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Information
Table of contents
- Foreword
- Acknowledgements
- Introduction
- 1 What is youth travel?
- 2 The value of the youth travel market
- 3 Attracting the youth travel market
- 4 Building community
- 5 Investing in youth travellers as key drivers of economic growth
- 6 Authenticity, safety and growth
- 7 Challenges facing the youth travel sector and what they mean for the tourism industry
- 8 Maintaining brand loyalty
- 9 Destination marketing and management best practices
- 10 Language travel
- 11 The lifelong value of youth mobility
- 12 Reinventing hostels for a new generation
- 13 Redefining youth living
- 14 The shifting landscape of youth marketing
- 15 Engaging the next generation
- 16 The future of youth travel
- Index
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Yes, you can access Creating Loyalty in Youth Travel by Stephen Lowy in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.